by John Still on 23rd Dec 2024 in TRADERTALK

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss integration, optimisation, and attribution in retail media. 

Jonas expands further on: 

• Making effective campaign optimisations based on budget allocation
• The importance of looking at sales data alongside ROAS 
• The valuable insight that can be gained from connecting onsite attributions to in-store sales 

attributionRetail Media