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Publica's James Wilhite on the Impact of OpenRTB Updates on CTV

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by Grace Dillon on 25th May 2023 in TRADERTALK

In this episode of TraderTalk TV, James Wilhite, VP of Product at Publica, joins Ciarán O'Kane at the whiteboard to discuss how the new open RTB protocol will affect CTV.

During the session, Wilhite explores:

  • How server-side ad insertion (SSAI) works

  • The value of ad pods and the different kinds on offer

  • How the updated RTB protocol will benefit CTV buyers in terms of transparency, efficiency, and targeting.