by John Still on 6th Oct 2023 in TRADERTALK

In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem.

Stein talks about:

• The evolution of curation, covering the drawbacks of the old DMP ecosystem
• The real-time optimisation and privacy boost offered by data integration in curation
• Audigent's role in creating a curated marketplace

For more on curation, visit the Curation Hub, in association with Audigent.

Ad TechCurationDMPProgrammatic