DMP

  • The Important Steps to Defining a Data Strategy: Q&A with Alex Theriault, Lotame

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  • Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market

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  • JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

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  • GDPR Is a Game Changer, Not a Death Knell: Q&A with Tiffany Morris, Lotame

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  • Identity Marketing is the New Nurture Marketing: Q&A with Mike Sands, Signal

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  • If You Want to Ride the Programmatic Wave, Keep it Simple

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

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  • Driving Channel Value Through Audience Analytics & Attribution Modelling

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

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  • 12 Things to Look for When Choosing a DMP

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