DMP

  • Identity Marketing is the New Nurture Marketing: Q&A with Mike Sands, Signal

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  • If You Want to Ride the Programmatic Wave, Keep it Simple

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

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  • Driving Channel Value Through Audience Analytics & Attribution Modelling

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

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  • 12 Things to Look for When Choosing a DMP

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  • Holistic Audience Targeting Needs an Integral Approach

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  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

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  • Data Availability Can Fix APAC Lack of Programmatic Trust

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  • Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

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