Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment. I’m an optimist when it comes to digital advertising. I foresee a world where engaging adverts are placed in front of the right person, at the right time and in the right place in order to create positive real world outcomes for clients and agencies. [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

Read more

So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data technology investment, and why he and his partner founded a company to help from start to finish. ExchangeWire: Why did you create a consultancy focusing on data technology platforms? Umberto Torrielli: SBDS came from the realisation that there’s a clear skillset gap in the market around helping publishers, marketers, and technology companies [...]

Read more

You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the experience consumers have of exercising their GDPR rights? Writing exclusively for ExchangeWire, Fiona Salmon (pictured below), UK MD, 1plusX issues a reminder that businesses responsible for managing data need to make it easy for consumers to understand their GDPR rights and allow them to make informed choices over the use of their personal data. As an internal [...]

Read more

With advertisers seeking a greater understanding of the data they have access to, and how to apply it effectively to their marketing strategy, Alex Theriault, VP Client Success, Lotame explains what advertisers need to consider to implement data strategies, and why a data management platform (DMP) should be a crucial element of those strategies. ExchangeWire: Why is an audience data strategy important, and how would the use of a DMP be implemented in such a strategy? Alex Theriault: A basic use case [...]

Read more

The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home to some of the fastest growing digital markets in the world. The smartphone market continues to grow, helping mobile to be the main driver behind overall digital ad growth, while the adoption of DMPs is helping professionalise programmatic. This piece examines what will be the facilitators behind LATAM’s programmatic development, and what issues the region [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market in Europe; and Funding for ContentSquare. JICWEBS & TAG Join Forces for Brand Safety & Antifraud Initiatives The cross-industry standards bodies in the UK and US are combining forces in order to tackle brand safety and antifraud issues of the online advertising [...]

Read more

Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame’s approach to the impending privacy and transparency changes. ExchangeWire: GDPR – a challenge or an opportunity for DMPs? Tiffany Morris: GDPR is a game changer for the online advertising industry, but it is not the death knell that many fear. With its emphasis on [...]

Read more

Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target known customers and audiences at scale. But, as Mike Sands, CEO and co-founder, Signal, tells ExchangeWire, there are a few things that marketers need to consider in order to activate identity marketing into their own marketing mix. ExchangeWire: What does identity management, or identity-based marketing, mean to you, and how has it evolved?  Mike Sands: Twenty years ago, ‘identity-based marketing’ [...]

Read more

Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the industry coming together to discuss the evolution of programmatic, using surfing as a surprisingly fitting analogy. From creative and data, to brand safety and technology, almost no topic was left uncovered, with one common, yet oft-ignored phrase uttered several times throughout: ‘keep it simple’. ExchangeWire CEO Ciaran O’Kane hosted the ‘Data 101’ session, discussing the fundamental role of data in the [...]

Read more