by John Still on 1st Feb 2024 in TRADERTALK

Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future.

Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach is essential, and how Microsoft Advertising is bolstering advertisers’ capabilities around audience, identity and performance.

Merhej looks at signals on the DSP and SSP sides, and how the demise of the third-party cookie will see a move towards new, privacy-first models that add value both to marketers and publishers.

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