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Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

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by Mariam Ahmad on 30th Nov 2023 in TRADERTALK

In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention.

In particular, Mike delves into:

  • Building models that link to clicks, memories, and ultimately, sales

  • Lumen's mission to 'democratise' their attention model

  • Helping people gain easy insight through collaborations with The Trade Desk, IAS, and more

  • Attribution efforts, which includes working with retail media networks