DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]

AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles. Según el anuncio, de enero a marzo [...]

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]