Mathew Broughton
Senior Editor
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. In January 2020 Mat, who has a strong passion for gaming and the rapidly expanding gaming industry, moved to ExchangeWire's sister publication, TheGamingEconomy, to take on the Editor role. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive
In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world. What are the core benefits [...]
In Solving for Third-Party Cookies, We Can Solve for So Much More
In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]
Contextual Video: What is all the Fuss About?
In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]
The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange
Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]
Ad TechCookielessCTVEMEAIdentityMobilePost-CookieRegulationSpain
Resolving Challenges in CTV: Interview with Erhard Neumann, Spearad
In this exclusive interview with ExchangeWire, Erhard Neumann, MD, Spearad, and head of advanced TV, Unruly, outlines the current state of play in the CTV ecosystem, and how current challenges can be addressed. What are the key issues affecting the CTV [...]
Unlocking Addressability in the Post-Cookie World
On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]
(First-) Party Like It's 1999
Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]
Retail Media Around the Globe
Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]
Customisable AI in the Changing Landscape: Q&A with Scibids
Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]
ExchangeWire Expands Editorial Team with New Head of Content Hire
Today (24 March) ExchangeWire has announced the appointment of John Still (pictured) in the role of head of content to join its growing editorial team. Still joins ExchangeWire with an editorial background, having held positions at CMC Markets, CultureTrip and The [...]
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