Mathew Broughton
Editor
Articles by Mathew
Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era
Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote and protect consumer rights online. Now in its 13th year, Data Privacy Day has become a global initiative. In order to take stock of how far we’ve come and what is left to achieve in terms of data privacy, ExchangeWire and mobile ad tech company Ogury spoke with leading figures from both UK brands and agencies, shining a light on [...]
TagsDataRegulation
Origin, Timing, Provenance and Quality: Is Data the New Wine?
In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data is perhaps less like oil, as it is commonly compared with, and instead is more analogous to wine. “Data is the new oil” is an analogy that’s gained traction since it was first used by The Economist in an article published in 2017. Since then many people have sought to prove exactly why data isn’t the new oil, focusing on flaws [...]
TagsData
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat
Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing for brand advertisers. Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever [...]
IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification Program; MGI acquires Verve assets; Adverty partners with MADFINGER Games. IAB UK announces Gold Standard 2.0 A new iteration of IAB UK’s Gold Standard will be launched later this year, bolstering the certification process and incorporating steps to address privacy concerns within [...]
Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast’s addressable TV services verified by PwC; Infosum partners with zeotap; Broadsign and TPS announce partnership. Global announces launch of DAX across outdoor and audio Global, the Media and Entertainment group, has announced that DAX, its digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, [...]
Why Content is the New Digital Hero
Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster movie, its hero would be the audience, around which all action is centred. As a result, an entire industry has grown up around the targeting of ads based on consumers’ personal information and internet habits. But as the ecosystem’s storyline unfolds, [...]
IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the business cycle recovers from its current soft spell. Report highlights – Bullish expectations for marketing in 2020-2021 as a result of diminishing political and business uncertainties. – Internet advertising again cited as the primary driver of overall growth in marketing spend, with budgets [...]
The 2020 Digital Landscape
As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5GA key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet of Things and consumer-facing technology. Promises of connection speeds at least 20 times quicker than 4G, reduced latency and the ability to connect more devices will mean a shift to a more mobile, more connected world. Coupled with advances in AI, [...]
Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; S4Capital merges with Circus Marketing; Ebiquity acquires Digital Decisions. Tremor International acquires Unruly Tremor International Ltd has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The transaction is expected to be financially beneficial [...]
SameSite Enforcement and the Decline of the Cookie
Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome’s enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite cookie attribute on Chrome has the potential to break adtech in the short term, as many companies are not prepared for this change. But as it allows Google to give users the power to cleanly block tracking cookies, it may [...]
Popular Tradertalks
Latest Posts
-
Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era -
Origin, Timing, Provenance and Quality: Is Data the New Wine? -
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat -
IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020 -
Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC