Mathew Broughton
Editor, TheGamingEconomy
Articles by Mathew
EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0
In today’s ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big tech action The EU has been too slow to respond to anticompetitive threats imposed by big tech companies such as Google, Facebook, and Apple, as well as lacks the legal firepower to intervene appropriately, according to a newly-published report by the [...]
TagsAd TechAppleBig TechEUFacebookGoogleIdentityM&ASocial Media
Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units
In today’s ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m (£151.1m) in Series C funding at a valuation of USD$4.15bn (£3.13bn). The financing was led by Accel and supported by Summit Partners. Boston-based Klaviyo has now raised USD$385.5m to-date, and will use the latest injection for international expansion, R&D efforts, [...]
Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo
In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m (£14.0m) extension to its Series C financing round brokered in July this year, taking total funding raised through the tranche to USD$60.5m (£45.8m). The extension was led by SignalFire’s Breakout Fund vehicle, and will be used by Zeotap to further [...]
PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m
In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has submitted its S-1 registration documents with the US Securities and Exchange Commission as it files for an IPO on the Nasdaq stock exchange under the ticker PUBM, potentially netting the firm up to USD$75m (£57m). Despite the turbulent economic conditions [...]
DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics firm DoubleVerify has announced that it has secured USD$350m (£269m) in a funding round led by Tiger Global Management, with support from Fidelity Management & Research, BlackRock, funds managed by Neuberger Berman Investment Advisers, and others. The injection will be [...]
TagsAd FraudAd VerificationAdvertiserAppleBrand SafetyEMEAInvestmentSocial Media
Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment
In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit policies for its Safari browser, via a CNAME subdomain workaround, according to an investigation by data analytics firm Blotout. According to the findings, Apple has allowed Adobe to act as a first-party through the securemetrics.apple.com subdomain, which certificate is registered [...]
SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections
In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced that it has raised USD$120m (£92.1m) in an investment round co-led by ION Crossover Partners and Viola Growth. According to executives at the New York-based firm, the funding will be used for both organic and inorganic expansion, with a focus [...]
TagsDigital MarketingInvestmentMarketingNorth AmericaPublisherSocial MediaUS
iHeartMedia to Acquire Voxnest; Rokt raises USD$80m
In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to acquire Voxnest Global entertainment and media holding company iHeartMedia has announced it has signed an agreement to purchase New York-based audio technology firm Voxnest, in which it previously owned a minority stake. Financial terms of the agreement were not disclosed. According [...]
US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho
In today’s ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee has concluded its investigation into the monopolistic practices of the big tech firms, namely Google, Facebook, Amazon, and Apple, deeming that the behemoths are guilty of “gatekeeping” to the detriment of independent third-party companies and consumers. Apple and Amazon have [...]
Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]
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