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Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era

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  • Origin, Timing, Provenance and Quality: Is Data the New Wine?

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  • Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

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  • IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

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  • Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

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  • Why Content is the New Digital Hero

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  • IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

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  • The 2020 Digital Landscape

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  • Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

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  • SameSite Enforcement and the Decline of the Cookie

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