Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

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  • Balancing Performance Marketing with Agency Spend

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  • Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group

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  • "Programmatic Will Be the Way All Media is Traded"

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  • Cookieless Targeting: Not Shooting Blind, but Shooting Smart

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  • MediaMonks Merges with IMA; Bauer Instream Relaunches

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  • Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

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  • Sixty-Two Percent of Consumers Report Better Online Ad Experience; 4C Launches Source-of-Truth Attribution

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  • The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town

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  • How Marketers Can Benefit From the Digital Out-of-Home Revolution

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