Mathew Broughton
Senior Editor
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. In January 2020 Mat, who has a strong passion for gaming and the rapidly expanding gaming industry, moved to ExchangeWire's sister publication, TheGamingEconomy, to take on the Editor role. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]
Commerce MediaE-CommerceExchangeWire ResearchResearchRetail Media
Commerce Media: Connecting Sellers and Buyers
Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]
Charting 2023 Ad Trends with Broadsign’s John Dolan
In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]
Gaming & In-Game Advertising: Predictions for 2023
As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]
YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale
In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]
Infrastructure & Automation: Predictions for 2023
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]
Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta
In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]
Average Agency Payment Times Increase; Twitter Seeks Funding
In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]
How Contextual AI Impacts Campaign Performance
In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]
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