Mathew Broughton
Editor
Articles by Mathew
Viewers Take Control of TV
Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India‘s regional board, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To understand the expanding offering of TV in Southeast Asia, it’s critical to first grasp that the nature [...]
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB UK’s Gold Standard; Tru Optik and Anzu.io announce multi-year exclusive agreement; Primis to support ID5 Universal ID; Illuma develops Peer Group Targeting technology; and PubNative acquires mobile advertising technology and development team from TVSMILES. UK advertising revenue to reach £24bn in [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]
Predictions 2020: TV, CTV & Streaming
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, with the landscape set to change drastically over the coming year with the proliferation of streaming platforms, and the continued growth of CTV viewership and solutions. AVOD to flourish, but danger for broadcastersAVOD will get its Pokémon GO moment in 2020, [...]
Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, with the potential impact of voice, brand investment and audience engagement with this emerging medium all under consideration. More brand and publisher investmentIn 2020, more publisher brands will make their content available to people in audio format. With the battle for [...]
TagsAudio
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding. Programmatic spend to exceed USD$100bn (£77.7m) in 2019 In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic [...]
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the service layer, with experts debating on the future role of agencies, the spectrum of in-housing, and the position of the major consultancies. Speed, Quality, ValueTwo factors have influenced what will happen with increasing ferocity in 2020. First, the Lehman crisis in 2008, [...]
Predictions 2020: Digital Out-of-Home (DOOH)
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital out-of-home, with experts debating how the sector can sustain growth; OOH technological integration; and ongoing challenges for the medium. Driving DCO for DOOHLast year, I suggested that technical interoperability and creative optimisation would shape DOOH in 2019. On my first point, [...]
The Wires 2019: The Winners
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates opened proceedings by discussing his varied career within broadcasting, and encouraged the audience to continue driving efforts towards a diverse industry. We would like to take this opportunity to thank everyone for their support in making the ceremony a tremendous success, [...]
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native capabilities. What are the primary advantages to implementing a native advertising strategy? When deployed effectively, a native ad strategy should add value to the consumer experience, rather than disrupt it. This ultimately is the end goal for us; to make the experience [...]
TagsNative
