Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• How Do We Ensure The Future Of Digital News Funding?

  4 weeks ago News

  

  In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

  AdvertiserAgencyBrand SafetyNewsPublisher

• Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing

  1 month ago News

  

  In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

  DataMarketingPost-Cookie

• The Cookie Lives, But the Pie Gets Smaller

  2 months ago News

  

  First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

  AntitrustCookiesGoogleIdentity

• United States Vs Google: The Biggest Event of the Year

  2 months ago News

  

  Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...]

  AntitrustGoogleLegalUS

• Ad Tech Investment & M&A: It's Back

  2 months ago News

  

  After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

  AudioCTVDataInvestmentM&APrivacySSP

• Advertising Industry Financials H1 2024

  3 months ago News

  

  In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

  Ad TechAgencyBig TechEarningsPublisherSocial Media

• How Marketers Can Elevate Creative Performance with AI-Driven Format Optimisation

  6 months ago News

  

  Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John Tigg, EVP, global client partnerships at Yieldmo, outlines the five key ingredients [...]

  AICreativeDCO

• Advertising in Gaming 2024 - Q&A with WeGame2

  7 months ago News

  

  In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]

  GamingIn-Game

• CTV & Retail Media: Examining the Walmart-Vizio Acquisition

  7 months ago News

  

  CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

  CTVM&ARetailRetail Media

• Super Bowl LVIII - Sports Media in the Streaming TV Era

  7 months ago News

  

  On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars.  Acts featured in the [...]

  CTVTV