Mathew Broughton
Editor
Articles by Mathew
How Do We Boost Transparency in Digital Advertising?
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency in some parts of [...]
TagsTransparency
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN launches ethical advertising initiative; IX Open highlights: Index Exchange covers new programmatic industry leaps in identity, speed and partner value; and Adjust secures one of [...]
TagsBrand SafetyEMEAFraudMobileProgrammaticPublisherSupply Side
Transparency & Real-Time Auditing: Q&A with Namit Merchant, Media.net
‘Transparency’, while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire industry, excluding the bad players. In a bid to promote transparency across their marketplace, Media.net have made the step to allow real-time third-party auditing of activity across the platform. Here ExchangeWire speaks with Namit Merchant, COO of Media.net to ascertain the [...]
TagsTransparency
The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough
Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]
TagsAd Blocking
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]
Digital Video & Connected TV: Q&A with Chris Bennett, Pixability
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage. ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is [...]
Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s Blockgraph outlines new path for building the future of data-driven TV; Sublime announces acquisition of global measurement company Adledge; and IAS builds first-ever connected TV verification solution directly with leading video publishers including NBCUniversal and CBS Interactive. Stack makes its ad [...]
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad server, along with their dynamic creative optimisation (DCO) unit. It is difficult to overstate the impact of the shopping giant adding ad serving capabilities to its array of successful divisions, with the advertising duopoly of Facebook and Google surely due [...]
Apple WWDC 2019: Privacy Initiatives and the iTunes Sunset
Like many big tech developer conferences, Apple’s WWDC regularly presents opportunities, and curveballs, for advertisers and publishers alike, with this year’s iteration proving no exception. The firm announced that, finally, iTunes is being shut down, with three new platforms rising from its ashes. Furthermore, in the latest attempt to position the company as a ‘privacy as a service’ provider, they announced a privacy-focused single sign-on (SSO) scheme as well as restrictions on location tracking. ExchangeWire examines what iTunes’ shuttering means for [...]
MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC
In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT selects Triton Digital for management and monetisation of its digital audio and podcast content; OpenX increases expansion into APAC with key investments in people, platform and product; and dataxu partners with Aircast to launch Southeast Asia’s first programmatic DOOH offering. If you have a story which you would like to be featured in an upcoming edition [...]
TagsAPAC
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Four Ad Tech Rosé Talking Points -
How Do We Boost Transparency in Digital Advertising? -
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation -
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