Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising

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  • Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports

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  • Building a Next Generation Data Driven Marketing Business

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  • The ICO: Clarification & Engagement in the Late Summer

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  • Is RTB Dead in the Water? Part 2: The Impact on the RTB Ecosystem of More Rigorous Consent Gathering

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  • The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy

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  • The Benefits of Implementing the Transparency & Consent Framework v2.0

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  • Why Transparency Matters as DOOH Dives Deeper into Programmatic

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  • Messaging Apps: The New Browser

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  • Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions

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