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Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

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  • Brand Suitability: Demystifying Blocking and the “DV Clouds”

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  • When Digital Ads Go Rogue, and the Quest for Nuanced AI

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  • Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

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  • Does Programmatic Advertising Have a Targeting Problem? An Investigation

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  • Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

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  • Publishers Let Randoms Stick Ads In Their Slots

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  • Silverbullet Acquires Videobeet Italia S.R.L.; Azerion Acquires Collective Media Europe

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  • Creativity, Data and the Future of Agencies

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  • Fundamental Shifts in Programmatic: Q&A with Luke Fenney, Index Exchange

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