Mathew Broughton

Mathew Broughton

Editor


Mat Broughton joined the ExchangeWire team in March 2019 as Editor. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew


  • IPA Bellwether Report Q2 2019: Growth In Digital, But Confidence Continues to Slide

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  • Dentsu Aegis Network Takes Majority Stake in Ugam; New Biometric Study Shows a Halo Effect for Ads

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  • The ICO Triple Hit: RTB Ultimatum, Cookie Usage and Record GDPR Fines

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  • ID5 Releases Its Universal ID Solution Via Prebid; LUMA Presents Q2 2019 Market Report

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  • Understanding Connected TV: Q&A with Erin Jang, dataxu

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  • Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

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  • The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato

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  • Ad Spend Optimisation: Q&A with Chris Lien, Marin

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  • DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1

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  • How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?

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