As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5GA key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet of Things and consumer-facing technology. Promises of connection speeds at least 20 times quicker than 4G, reduced latency and the ability to connect more devices will mean a shift to a more mobile, more connected world. Coupled with advances in AI, [...]

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The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome – where cookie matching, frequency capping, retargeting and measurement is still possible. Safari has become the wasteland of programmatic buying with demand falling away. That can be seen in the disparity of eCPMs between Chrome and Safari. The industry was put on alert a few months back when it [...]

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If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business is teaming up with DTC clients, and the value that customer data platforms (CDPs) can help them recognise.  DTC Daily: Velocidi has chosen to focus on DTC solutions – what drove this? Paulo Cunha: Direct-to-consumer companies have proven to be a perfect [...]

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We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify, et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational startups can compete [...]

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Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, explains how his business is differentiating from traditional brands, the company’s acquisition strategy, and how they are building loyalty. Tell us how your product differs from more traditional legacy brands in your sector? The difference to other pure booking platforms is [...]

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What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]

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DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner at The Programmatic Advisory, in this piece exclusive to ExchangeWire. Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them [...]

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WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest trend in marketing right now. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Dollar Shave Club, Casper, Warby Parker, Monzo, and Airbnb. This has impacted the broader marketing ecosystem, as DTC brands forgo traditional [...]

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I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an existential crisis out there, if you look hard enough for one. It has become too easy to blame the duopoly for everything (I, too, get caught up in the ‘GooBook’ bashing). Ever the contrarians, we at ExchangeWire have an unashamedly [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven’t heard the term ‘DTC’ at every corner, you should probably try to work out why. Whether challenger brands, DNVBs (digitally native vertical brands), or heritage brands looking to diversify, ‘Direct-to-consumer’ will be one of the biggest trends to look out for in 2019, and our industry experts are certainly bullish on its prospects. DTC brands use [...]

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