In today’s ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation of the digital ad market; US TV groups prepare to see serious revenue losses during this quarter as companies continue to rein in ad spend; and analysts warn marketers to get ready for the end of the pandemic if they want to stay afloat.   US government prepared to take Google to court over anti-competitive behaviour Google could soon find itself in the [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have started clamping down on bid duplication; Buzzfeed pulls its news operations from the UK and Australia; and ExchangeWire releases the first MadTech Podcast Special.OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector [...]

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In today’s ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter TV ad slots declines across US broadcasters; and Sky inventory is added to NBC Universal’s One Platform.   US DTC ad demand on the rise Direct-to-consumer (DTC) brands are bucking the trend of curtailing their marketing spend and have driven an increase in demand for advertising inventory. This numbers DTC amongst the very few sectors to maintain or even up their advertising budgets, [...]

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As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5GA key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet of Things and consumer-facing technology. Promises of connection speeds at least 20 times quicker than 4G, reduced latency and the ability to connect more devices will mean a shift to a more mobile, more connected world. Coupled with advances in AI, [...]

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The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome – where cookie matching, frequency capping, retargeting and measurement is still possible. Safari has become the wasteland of programmatic buying with demand falling away. That can be seen in the disparity of eCPMs between Chrome and Safari. The industry was put on alert a few months back when it [...]

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If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business is teaming up with DTC clients, and the value that customer data platforms (CDPs) can help them recognise.  DTC Daily: Velocidi has chosen to focus on DTC solutions – what drove this? Paulo Cunha: Direct-to-consumer companies have proven to be a perfect [...]

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We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify, et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational startups can compete [...]

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Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, explains how his business is differentiating from traditional brands, the company’s acquisition strategy, and how they are building loyalty. Tell us how your product differs from more traditional legacy brands in your sector? The difference to other pure booking platforms is [...]

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What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]

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DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner at The Programmatic Advisory, in this piece exclusive to ExchangeWire. Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them [...]

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