When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst ‘Uber Ride Pass‘ is currently only being trialled in five U.S. cities and won’t be reaching UK shores anytime soon, Alex Hamilton (pictured below), head of innovation, Isobar, feels that it’s a telling glimpse into a future where brands own a particular category or sub-category and lock customers in through [...]

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The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it into their business, and in what ways traditional retail still trumps DTC.  RetailTechNews: Can you explain where BLINK sits within Mediacom, and how your role interacts with traditional and DTC retailers? Liam Brennan: MediaCom BLINK enables clients to embrace innovation linked [...]

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The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies such as eBay, Wooga Games, Gameloft, Omnicom, GroupM, and many more besides. In an effort to keep the conversation going and recap their favourite moments, they have shared their top five takeaways. Only consultants have won from GDPR Firstly, the topic that [...]

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Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands.   Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across the digital advertising and marketing industry. Small, agile brands are using data-driven tools to acquire and and build a customer base – disrupting established legacy brands that have spent decades building brand equity through traditional methods.   The fragmentation of the the [...]

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