Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands.
Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across the digital advertising and marketing industry.
Small, agile brands are using data-driven tools to acquire and and build a customer base – disrupting established legacy brands that have spent decades building brand equity through traditional methods.
The fragmentation of the the media landscape, combined with more efficient distribution channels (specifically, Amazon and Alibaba), has made it easier for nascent brands to emerge.
With direct-to-consumer (DTC) headliners such as Warby Parker, Dollar Shave Club, and The Honest Company having market values of around (and in Warby’s case, well over) USD$1bn (£770m), the attention the DTC space has been getting is justified.
It is the success of businesses such as these that has seen a plethora of other businesses, across a huge variety of industries, build themselves around a DTC business model.
In recognition of this, the DTC Index will track the fastest growing DTC brands across retail, gaming, finance, travel, media, and utilities.
In time, the index will run across all of our portfolio sites (ExchangeWire.com, RetailTechNews.com, and TheGamingEconomy.com) allowing our readers to access the most comprehensive list of DTC brands ever assembled.
We will be adding more functionality to this new service, including insight on brands’ martech and ad tech partners; analytics on the brands featured in the index; and sector-specific data.
This is the first iteration of the index. We will have 1500 brands in the DTC Index by the close of 2018, with more to come as we head into 2019.