In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

In today's ExchangeWire news digest: lawmakers in the EU make significant progress towards the regulation of AI; Spotify reports a profit for Q3 2023; and e-commerce platform Vinted considers a secondary share sale. EU lawmakers inch closer to AI regulation Lawmakers in [...]

In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]

In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]