There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce.   1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]

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In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to acquire Voxnest Global entertainment and media holding company iHeartMedia has announced it has signed an agreement to purchase New York-based audio technology firm Voxnest, in which it previously owned a minority stake. Financial terms of the agreement were not disclosed. According [...]

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In today’s ExchangeWire news digest: former Australian prime minister Kevin Rudd petitions for a royal commission into NewsCorp; analysis from PwC reveals that global premium streaming revenues have overtaken worldwide box-office revenues for the first time ever; and Allegro, the newest addition to Poland’s main stock exchange, becomes the country’s most valuable listing.   Former Australian PM calls for royal commission into NewsCorp   Former Australian prime minister Kevin Rudd has called for a royal commission into NewsCorp’s position within the country’s media landscape. [...]

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In today’s ExchangeWire news digest: the head of the EU Commission announces that the competitions authority may make more use of injunctions in order to resolve antitrust cases; Havas Media has launched a global e-commerce offering, Havas Market; and US analysts estimate that Netflix could be slipping from the streaming top spot.   EU Commission chief looks to injunctions to resolve antitrust cases   The European Union’s leading competition official, Margarethe Vestager, has stated that she will pursue using more injunctions in order to [...]

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In today’s ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with a VR feature.   ByteDance to be omitted from TikTok Global, says Oracle   TikTok Global will be completely divested from original parent company ByteDance, according to a statement issued by executives at Oracle on Monday. The new iteration of the popular short-form video [...]

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In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

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In today’s ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe’s largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM’s This Year, Next Year report reveals global decline in ad and consumer spend across the industry.   Polish eBay rival Allegro set for €10b IPO   Polish online auction site Allegro is set to undergo an initial public offering (IPO). The company’s buyout group, which consists of Cinven, [...]

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In today’s ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter Next APAC sees the appointment of two new heads.   Democratic bill looks to prevent microtargeting in political ads   A bill banning microtargeting in political advertisements has been introduced in the US. Submitted by the Representative of California, Anna Eshoo, the bill comes [...]

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In today’s ExchangeWire news digest: S4 Capital’s MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from merchants’ social media profiles.   S4 Capital bolsters MightyHive with Digodat acquisition Latin American tech firm, Digodat, has been acquired by holdings giant S4 Capital. Digodat, a data and analytics consultancy, will be merged with S4’s programmatic media subsidiary MightyHive, to add to [...]

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Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one that can accumulate multiple revenue sources.” In the 18 months since Columbia Journalism School’s Raju Narisetti made this statement, revenue diversification has been a top priority for publishers. A recent Reuters report indicates diversification strategies are beginning to pay off, with [...]

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