Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing the pervasive online-to-offline gap.

With an estimated 79.5% of global transactions taking place offline (eMarketer data), the advertising industry’s historic focus on online measurement has resulted in a misalignment of marketing efforts. Adsquare is solving this problem by connecting online media campaigns directly to verifiable offline outcomes.

Introducing The Outcomes Loop
Adsquare's solution for clients is The Outcomes Loop, a full media buying campaign cycle across four stages: Planning, Targeting, Optimisation, and Validation. 

The workflow is powered by Adsquare’s own Real World Data Model, and incorporates their six distinct products:

• Store intelligence
• Out-of-home intelligence 
• ID-precise audiences 
• Geo-contextual audiences 
• Visit data feed
• Attribution report

Renowned for innovative, low-latency integrations, Adsquare's products are accessible through top-tier programmatic partners worldwide, including Adform, Google, StackAdapt, and The Trade Desk. Access comes via The Adsquare Platform, API or an MCP connection (currently in Beta).

To support the new focus, Adsquare has launched a new website, which speaks a data-centric language emphasising product connection through The Outcomes Loop. 

Adsquare is driving AI adoption within their products, such as the AI Modeller interface (Beta) which provides a natural language interface for audience segment creation, and its ARTF initiative with Adform. This reflects Adsquare's broader conviction that AI accelerates what real-world intelligence can do, without replacing the decade of outcome feedback the model is built on.

Tom Laband, co-founder and CEO at Adsquare, stated: "We are operating in 'The Outcomes Era,' where advertisers must be able to directly tie their digital spend to offline results. We’re focused on solving that problem for advertisers with real-world intelligence that drives outcomes."

*Source: https://www.emarketer.com/content/ecommerce-account-more-than-20--of-worldwide-retail-sales-despite-slowdown

Adsquare

Adsquare Real-World Data for The Outcomes Era Adsquare makes the physical world measurable — turning real-world behaviour into business outcomes. We enable brands, agencies, and platforms to plan, target, optimise, and validate campaigns...

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