• Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer experience; Audience data spend more than double in Asia; Mindshare inks blockchain partnership in Singapore; and dentsu X marks its spot in AU.

    Marketers need mobile-first strategy as APAC shoppers head to their devices

    Twitter says its users in Thailand, Indonesia, [...]

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  • Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday sales driven by international purchases; and The lofty cost of acquiring a mobile app user.

    Premium publishers beat Facebook & Twitter for consumer trust 

    Over three-quarters (79%) of UK residents think it is very important to know the origins of news content, [...]

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  • Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings

    Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be nearing its first profitable quarter.

    Growing number of MAUs could help Twitter make first profit

    After 11 years, Twitter looks like it might finally make a profit in Q4, on the back of better-than-expected earnings and a growing user base.

    The [...]

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  • Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia’s Network Ten to be part of CBS; Twitter partners with agencies in APAC education exercise; Melbourne Alliance aims to boost two agencies; IAB SG unveils brand-safety handbook; Digital platforms drive ad revenue in AU; and GroupM strips APAC reporting lines under NewCo.

    Singapore publisher ends print, goes all-digital

    Mediacorp Press says [...]

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  • Analysis: Google & Twitter Q1 2017 Earnings

    Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL).

    The company saw mobile search and ongoing strength in YouTube driving ad sales higher, while sales on Google Play, hardware, and cloud grew substantially, says chief financial officer, Ruth Porat.

    The IAB’s latest digital ad market

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  • The Race Isn’t Over for Twitter

    Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers.

    Twitter was the second of the current four major social networks to be [...]

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  • Facebook Revenue 10 Times Greater Than Twitter

    Facebook’s average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue.

    Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier this week (25 July) Twitter, Inc. (NYSE: TWTR) announced earnings for the same fiscal quarter. Facebook grew revenue by 59% year-on-year (YOY), favourable compared to Twitter, that announced its YOY revenue growth sunk to 20% from 60% a year ago. 

    Facebook report [...]

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