• APAC Marketers Must Differentiate in Programmatic Landscape

    In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape.

    Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare’s Asia-Pacific chief digital officer.

    “To win in this scenario, you’ll need to have much better data strategies in [...]

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  • Shared Responsibility Needed to Make APAC Programmatic

    All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers.

    Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year’s Mobile Marketing Association (MMA) Forum in Singapore.

    During a panel discussion about the region’s programmatic landscape, focus inevitably centred on brand safety and, hence, viewability. Panellists, though, [...]

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  • Facebook Revenue Soars Despite Russian Interference

    Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast.

    The higher expenses for the coming year are mostly driven by expenditure on protecting the site from fake news and hate speech, which CEO Mark Zuckerberg says will mean higher costs.

    He says: “Our community continues to grow and our business is doing well, but none of that matters if [...]

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  • It's Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive

    Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the walled gardens will continue to shift.

    ExchangeWire: There are so many ad types and templates to compare across numerous publishers, causing buyers to resort to [...]

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  • Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday sales driven by international purchases; and The lofty cost of acquiring a mobile app user.

    Premium publishers beat Facebook & Twitter for consumer trust 

    Over three-quarters (79%) of UK residents think it is very important to know the origins of news content, [...]

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  • Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

    In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the ‘IAB Gold Standard’ initiative, comprising three primary actions that media owners can take.

    Initially, the Gold Standard has three fundamental aims:

    Reduce ad fraud by implementing the ads.txt initiative on all sites carrying ads Improve the digital advertising experience by adhering to LEAN principles, the Coalition for Better Advertising standards, and never using the 12 ‘bad’ [...]

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  • Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.

    Video fuels China digital ad spend

    Digital [...]

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  • IPA Calls on Google & Facebook to Clean Up Video Measurement

    This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video on their platforms. ExchangeWire asks experts to weigh in on whether this was the right move that will force Google and Facebook to step in line.

    IPA director general Paul Bainsfair issued the letter to the digital duopoly, outlining three urgent action points required to ensure global standards in ad verification and video measurement.

    The IPA is requesting [...]

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  • The Launch of Facebook's 'Watch' Will Give Users Fewer Reasons to Leave Its Platform

    Last week (9 August) Facebook announced the launch of ‘Watch’, its home for original video content produced by partners. Designed to be a portal for snackable video content, the launch of Facebook Watch could make it a real competitor to the likes of YouTube and Snapchat, to make the social media more sticky, encouraging its users to spend even more time on Facebook.

    According to Wall Street Journal, Facebook is on hand to assist publishers with content creation for the new [...]

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  • Facebook Made More Profit Than Google

    Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat analyst expectations by generating USD$9.32 bn (£7.10 bn) in revenue, up about 45% from the same quarter last year. Facebook’s net income for the quarter was USD$3.89 bn (£2.96 bn) – up an impressive 71% year-on-year.

    That means Facebook made more profit than Google for the first time in history – though Google’s Q2 profit only slumped to USD$3.52bn (£2.68bn) because it [...]

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