Keeping Up with Data Governance: Q&A with Adrian Newby, CTO Crownpeak
The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this Q&A with ExchangeWire, Adrian Newby (pictured below), CTO, Crownpeak, talks about the appropriate consent and ePrivacy measures going forward, and how the GDPR is going to impact user experiences. ExchangeWire: Does the publicity around Cambridge Analytica reflect long-term trust issues in the advertising ecosystem? If so, what should the industry do about this? Adrian Newby: The Cambridge Analytica and Facebook data [...]
AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO; Publicis Media Launches Commerce Practice; AU Consumers Listen Over Breakfast & Watch Over Dinner; Screen Media Sets Up in SEA; and Dentsu Makes Acquisition & Investment in U.S. AU Marketers Unable to Deliver Cross-Channel Personalised CX Some 67% of Australian marketers [...]
The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire. The facts, as most people know them by now, are that some 270,000 people opted in to answer some questions through an app called MyDigitalLife, which gave the researcher some pretty rich data sets. What a lot of people didn’t know, was that at that time, it was standard practice [...]
China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan firm first to complete IAB audit verification programme; Dentsu opens new APAC HQ in Singapore; and Quantcast expands into APAC markets. China’s BAT Amongst 5 Platforms to Grab Ad Spend Growth China’s three biggest internet players (Baidu, Alibaba, and Tencent [BAT])are [...]
AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline Facebook tracking; Tencent certifies metrics firm for social ads platform; and Most AU marketers use guesswork to determine revenue contribution. AU publishers to set up audience data co-op Fairfax Media, News Corp Australia, and Nine have banded together to create a local [...]
Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens. In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to [...]
APAC Marketers Must Differentiate in Programmatic Landscape
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare’s Asia-Pacific chief digital officer. “To win in this scenario, you’ll need to have much better data strategies in [...]
Shared Responsibility Needed to Make APAC Programmatic
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers. Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year’s Mobile Marketing Association (MMA) Forum in Singapore. During a panel discussion about the region’s programmatic landscape, focus inevitably centred on brand safety and, hence, viewability. Panellists, though, [...]
Facebook Revenue Soars Despite Russian Interference
Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast. The higher expenses for the coming year are mostly driven by expenditure on protecting the site from fake news and hate speech, which CEO Mark Zuckerberg says will mean higher costs. He says: “Our community continues to grow and our business is doing well, but none of that matters if [...]
It's Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive
Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the walled gardens will continue to shift. ExchangeWire: There are so many ad types and templates to compare across numerous publishers, causing buyers to resort to [...]
Latest Posts
-
The Battle for the Service Layer & the Key Contenders -
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory -
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind -
Weekly Focus: Alibaba to Overshadow Chinese Competition with 58.2% Market Share -
China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected