In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C Saatchi Performance to double Indonesia team; and MG Motor UK makes in-game advertising play in DiRT Rally 2.0, with Bidstack & TMWI. Changing attitudes towards walled gardens vs. open web OpenX today announced results of its research, conducted in partnership with the [...]

Read more

Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there is a danger that the argument is being hijacked by two of the digital behemoths, Google and Facebook. While projecting their voice loudly, claiming privacy brilliance, the pair are rapidly making moves to strengthen their hands, prior to any potential [...]

Read more

Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of the market, there is undoubtedly a chance for the 20% to stamp their authority and offer marketers and publishers benefits that the larger players cannot. In this piece, ExchangeWire talks to Maria Flores Portillo, general manager, Amobee EMEA, to discuss where the opportunities lie for independent ad tech, what these businesses must be wary of, and [...]

Read more

Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand ads running last summer proclaiming: “From now on, Facebook will do more to keep you safe and protect your privacy,” in practice the firm’s data management practices can be described in terms ranging from ’embarrassing’ to ‘omnishambles’. In this article for ExchangeWire, Rick Madigan (pictured below), digital marketing strategist at MMT Digital, discusses how seriously the [...]

Read more

A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of an estimated £14.7bn. The two firms’ stranglehold on the UK market continues to be greater than that observed in the U.S., which is estimated to reach 59.3% this year. ExchangeWire has spoken to Liz Rutgersson, SVP, Head of Media Planning [...]

Read more

UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV. UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015 UK ad spend rose 5.1% year-on-year to reach £5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry’s strongest third quarter of the year since 2015. This record investment highlighted in Monday’s (28 January) Advertising Association/WARC Expenditure [...]

Read more

Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with ‘boots on the ground’, arguing that many predictions do not impact the day-to-day of most people working within the digital advertising industry. Robert Webster, founder of branding consultancy, Canton Marketing Solutions, and digital strategy director of retail intent data company, Sub2 Technologies, found himself disagreeing with some of Friedman’s predictions. Here, Webster shares his reasons why. Over recent years, I have read a number of [...]

Read more

If you aren’t bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations.  I’ve seen all the big predictions pieces. “CX will be in!” “AI will dominate!” Yeah, yeah. Tell that to the media trader who has 57 ad groups to create for the new Valentine’s Day campaign about to launch. These are boots-on-the-ground predictions. These are predictions that deal with [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]

Read more

The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this Q&A with ExchangeWire, Adrian Newby (pictured below), CTO, Crownpeak, talks about the appropriate consent and ePrivacy measures going forward, and how the GDPR is going to impact user experiences. ExchangeWire: Does the publicity around Cambridge Analytica reflect long-term trust issues in the advertising ecosystem? If so, what should the industry do about this? Adrian Newby: The Cambridge Analytica and Facebook data [...]

Read more