In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

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In today’s ExchangeWire news digest: US Secretary of State Mike Pompeo reveals that the US may decide to ban Chinese social media apps; consumer advocacy groups write to regulators to warn against Google’s purchase of Fitbit; and Facebook reveals that it accidentally broke its own data rules.   Pompeo says US is considering banning Chinese apps   US Secretary of State Mike Pompeo has indicated that the country may decide to ban Chinese social media apps. Speaking to Fox news yesterday (6th July), Pompeo [...]

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In today’s ExchangeWire news digest: the California Consumer Protection Act (CCPA) comes into force today, allowing the state’s attorney general to act on complaints of data breaches; Australia records a 40% decline in ad spend during May; and Facebook updates its News Feed to promote content from original sources.   CCPA comes into force today   Today (1st July) marks the enforcement of the California Consumer Protection Act (CCPA). The somewhat contentious new law grants California’s attorney general the power to investigate and bring [...]

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In today’s ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site’s stance towards inflammatory content continues; and peers from the House of Lords call on MPs to impose tougher regulation to reduce fake news.   DOJ closes in on antitrust probe against Google   The US Department of Justice (DOJ) is nearing the end of an antitrust investigation [...]

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In today’s ExchangeWire news digest: Google reveals some of the details of its ad network fees; WhatsApp sees its payment service barred by Brazil’s Central Bank; and Facebook releases a new tool to help businesses comply with the CCPA.   Google opens up about ad tech fees across its services   Google has shed some light on the details of its ad tech fees, revealing how spend is attributed across its DV360, Google Ads, and Ad Manager services. The firm disclosed its financial details [...]

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In today’s ExchangeWire news digest: research finds that nearly one third of China’s ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, rejecting that is has a responsibility to share its ad revenue with news publishers.   Almost one third of 2019 Chinese ad traffic invalid, research finds   Measurement and analytics firm Miaozhen Systems has found that almost one third of all online advertising traffic [...]

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In today’s ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook’s exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited News service.   Republican senators ask FCC to reconsider social media liability   Following a ruling last week which asserted that publishers are liable for the comments left on their public Facebook pages, four Republican senators have written to the Federal Communications Commission (FCC) [...]

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In today’s ExchangeWire news digest: US state officials appear to be preparing to break up Google’s ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube’s biggest rival for the 4 – 15 year old demographic.   US state governments takes steps towards breaking up Google’s ad monopoly   US state official who have been involved in the latest lawsuits to hit Google are reportedly looking to break up the search engine’s ad tech business. A [...]

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In today’s ExchangeWire news digest: Vice Australia confirms drastic job cuts; the Australian Court of Appeal Supreme Court upholds a ruling making publishers responsible for the comments left on their Facebook pages; and M&C Saatchi Performance uncover positive signs that the UK digital ad space is on the road to recovery.   Vice Australia announces Virtue closure and job cuts   Media business Vice has made significant job cuts to its Sydney and Melbourne offices, with only one writer and one editor remaining onboard. [...]

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In today’s ExchangeWire news digest: S4 Capital’s MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from merchants’ social media profiles.   S4 Capital bolsters MightyHive with Digodat acquisition Latin American tech firm, Digodat, has been acquired by holdings giant S4 Capital. Digodat, a data and analytics consultancy, will be merged with S4’s programmatic media subsidiary MightyHive, to add to [...]

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