Senior Data Analyst
Articles by Hugh
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy & CMO, Episerver, tells RetailTechNews how the most recent of these – GDPR – poses new challenges for retailers than faced in the ‘-geddons’ of years past. The nearest and dearest situation is that of the general data [...]
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales; and Loyalty of Prime Members. Amazon Throws USD$2bn More at India Amazon is reportedly upping its investment in India by USD$2bn (£1.5bn). This would be a significant move, considering that in June 2017 they committed USD$5bn (£3.7bn) towards [...]
By using ‘legitimate interest’, online publishers and vendors are playing Russian roulette with their users’ data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on ‘legitimate interest’ to cover their use of data processing rather than seeking explicit consent from their data subjects. This obviously requires less work on their part, and little or no change to their current systems, but could see them being liable for big fines.
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit, which took place just before the deadline (22 May) made a few final predictions about the how the regulation will affect the buy- and sell-side, how to build a consenting audience, and how programmatic businesses will have to adapt in a GDPR world. Has GDPR killed programmatic? Even though not everyone has [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of UK adults would not sell their personal data at any price, even to their favourite brand, according to research by SYZYGY. These figures rise to 63% for those aged 55 and over.
Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his company is helping retailers innovate, adapting the DNA of the brick-and-mortar retail store as they do so. RetailTechNews: How does Hero help connect the online and in-store shopping experiences? Adam Levene: Hero connects the millions of shoppers on a retailer’s website with an associate in-store, particularly during quieter times in-store. Hero is partnering with [...]
The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A with RetailTechNews, Isaac Korn, director of innovation, Perry Ellis International (PEI), describes how his team, and others within PEI, are working with retail technologies. RetailTechNews: Is the role of technology in retail more important now than ever before? Isaac Korn: Yes, technology is [...]
In this piece, Joe Rohrlich, EVP & general manager, Bazaarvoice tells RetailTechNews how having consumer ratings and reviews on your website has become essential to meeting shopper expectations. According to their latest Shopper Experience Index, businesses with customer-generated content on their website now see a 106% lift in conversion and a 119% boost in revenue per visitor. As reviews become more prolific, the need to ensure the authenticity of reviews is reaching a crescendo. Recent research by
Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn (£134bn), up 31% since 2016. Clearly, Amazon is getting things right. With an easily navigable site, plentiful product choice, and precisely targeted advertising, the e-tailer’s growth is seemingly unstoppable. In this piece for RetailTechNews, Vanessa Tadier, general manager, Europe, Visual IQ, a Nielsen Company, tells us what retailers must be doing if they’re to [...]
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: The State of the Amazon Marketplace; Smart Speakers to Surpass Wearables; and Cosmetics Sector Showing Resistance. The State of the Amazon Marketplace Amazon’s third-party selling platform competition is starting to lose serious ground on the internet giant, according to Feedvisor’s ‘The State of the [...]