Hugh Williams

Hugh Williams

Editor, DTCDaily


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars

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  • In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

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  • Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

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  • Helping Small Compete with Big: Q&A with eBay Advertising

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  • Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance

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  • Knowing Your Retail Partners – Q&A with E Fundamentals

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  • What UK Retailers Can Learn from China

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  • Why Does Big Data in Marketing Need Visual Analytics?

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  • Staying Afloat: Why the CCO Is Key to Keeping Retail Doors Open

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  • GDPR Ushers in New Era of Customer Empowerment & Engagement

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