Hugh Williams

Hugh Williams

Senior Data Analyst


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Retailers Know Too Much; CRM Battling for Budget

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  • How In-Store Associates Can Drive Online Sales – Q&A with Hero

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  • The Keys to Technological Integration – Q&A with Perry Ellis International

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  • We All Love Consumer Reviews, But Can We Trust Them?

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  • Winning the War Against Amazon

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  • The State of the Amazon Marketplace; Smart Speakers to Surpass Wearables

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  • Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance

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  • Personalising Your Consumer Voice: Q&A with Persado

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  • Fighting on All Fronts: Preventing Fraud in an Omnichannel Retailing World

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  • Amazon on Hunt for Indian Deal; Kroger Fighting Back with Ocado Deal

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