Location

  • Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve

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  • IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element

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  • Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

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  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

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  • New Technology & Location Data Has Changed the OOH Industry: Q&A with Kym Frank, Geopath

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  • Why Location Is the Next CRM

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  • How Universities Are Using Location Data to Recruit Top Talent Like Businesses

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  • Is the Value of Validation Really That Valuable?

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  • Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK

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  • Personalisation, But Not Precision

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