The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, it’s the out-of-home (OOH) experts turn to share their views on whether digital OOH has the opportunity to become mainstream in 2019. Creative optimisation & technical interoperability to shape 2019 “There are two overarching trends that will inform how the DOOH channel evolves in 2019. Firstly, the approach to creative will move further away [...]

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Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the physical realm. This is where Singapore startup WhereIsWhere hopes to step in and offer location-based services, which it says will plug a critical hole in the industry and arm brick-and-mortar retailers with the ability to engage potential customers. CEO and founder Terence Mak said: “We want to be the game-changer for bricks.” Noting that these businesses never really [...]

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Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at the right location, and the right time, as well as to measure the effectiveness of their advertising at driving consumers in-store. In this piece for RetailTechNews, Mark Slade, CEO, Location Sciences, explains that, despite this, we are acutely aware that [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to Increase; and Exponential Launches VDX Video Solution. On Trend with Location-Based Campaigns Location-based advertising has recently become popular, thanks to the ability to provide insights into consumer behaviour. According to a survey of 120 UK digital marketers conducted by GroundTruth in April 2018, [...]

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This week, China’s top 10 e-commerce players have been unveiled and are expected to account for more than 85% of the country’s total online retail sales by year-end, with Alibaba taking pole position. The market leader is expected to grab a 58.2% share of total e-commerce sales, followed by JD.com with a 16.3% share, according to eMarketer. The two leaders, though, would face increasing pressure from new market players that have emerged as “credible competitors” over the past few years, offering [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands to U.S. Market; and Leanplum Enters European Market. Google Introduces Audio Ads to DoubleClick Bid Manager DoubleClick goes audio. The Google programmatic bid manager has just announced support for digital audio ads. Providing access to audio platforms, DoubleClick Bid Manager lets marketers purchase [...]

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Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need to be optimising their data strategy to win the evolving consumer.  It makes no difference whether you have an offline or online presence, or both, you need to provide easy access to your products. With e-commerce on the rise, and revolutionary [...]

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Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data. RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall? Doug Chisholm: Because many consumer apps use location for functionality in [...]

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This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn (£721.79m) purchase in 2016, for a controlling 51% stake in Lazada Group and another USD$1bn last year that drove up its share to 83%. Alibaba said the latest fund injection would “accelerate” its expansion plans for Lazada in Southeast Asia, which [...]

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Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps instill trust amongst consumers, says Abhishek Pitti, CEO and founder of Nucleus Vision, which develops technologies that capture consumer data and build customer profiles. Its products include an Internet of Things (IoT) sensor system that is touted to be able [...]

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