In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta retire their Portal and Smartwatch products; and executives flee Twitter following turmoil under Elon Musk's ownership. Google pay more [...]

Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August 2021. Weiss, who has an extensive background in driving growth in the ad tech industry, will lead the sales strategy [...]

Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]