Location
Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands to U.S. Market; and Leanplum Enters European Market. Google Introduces Audio Ads to DoubleClick Bid Manager DoubleClick goes audio. The Google programmatic bid manager has just announced support for digital audio ads. Providing access to audio platforms, DoubleClick Bid Manager lets marketers purchase [...]
How to Win the On-the-Go Consumer with Data
Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need to be optimising their data strategy to win the evolving consumer. It makes no difference whether you have an offline or online presence, or both, you need to provide easy access to your products. With e-commerce on the [...]
Understanding How Retailers Use Location Data: Q&A with Rippll
Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data. RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall? Doug Chisholm: Because many consumer apps use location for functionality [...]
Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost
This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn (£721.79m) purchase in 2016, for a controlling 51% stake in Lazada Group and another USD$1bn last year that drove up its share to 83%. Alibaba said the latest fund injection would “accelerate” its expansion plans for Lazada in Southeast Asia, which [...]
Blockchain Will Require Shift in How Brands Market
Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps instill trust amongst consumers, says Abhishek Pitti, CEO and founder of Nucleus Vision, which develops technologies that capture consumer data and build customer profiles. Its products include an Internet of Things (IoT) sensor system that is touted to be able [...]
Digital Knowledge Management Helping Brands Remain Visible: Q&A with Yext
The way consumers search has been evolving for years, but now, with the evolution of technology like voice and chat interfaces, that evolution has jumped to lightspeed. In the build up to Retail Week Live, which is run in partnership with Yext, Jon Buss, managing director, Yext (pictured below) tells RetailTechNews how digital knowledge management is crucial to brands looking to stand out in this increasingly complex space. RetailTechNews: What is digital knowledge management? Jon Buss: For 20 years, your [...]
Enhancing Your Shopper Experience with Data
Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don’t dress, talk, or behave in the same way that you did a decade ago. In this piece, Ken Parnham (pictured below), general manager, Near, tells RetailTechNews that this is the same principle you should apply when building the perfect shopping experience. The [...]
How to Make Friends & Influence People
Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: relationships take time. Good things come to those who put in the work and wait, recommends Amy Fox, Head of Product, Blis, in this exclusive piece for RetailTechNews. Customer relationships take time to build and nurture. It requires marketers to constantly improve [...]
Retail on the Rails: The Rise & Rise of Commuter Commerce
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit from the age of commuter commerce. The result of our attachment to our smartphones is that not only have we become proficient at undertaking several activities at once, but we have also developed an expectation that these [...]
Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve
Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing landscape. ExchangeWire: Where is location-based mobile marketing going in the wider advertising/marketing mix? Ian James: In 2017, we saw further controversy surrounding trust across the industry; consumers continued to take action against ads they saw as intrusive and brands questioned the reliability of the digital metrics their media agencies were reporting following The Times exposé. However, whilst this [...]
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