Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness the power of location data to optimise their strategies and drive success.
The upgraded platform represents Adsquare's commitment to continuous innovation and delivering industry-leading solutions that empower advertisers, marketers, and businesses of all sizes. The new user interface enhances the experience for existing products, audience targeting, and proximity targeting, while introducing the world to the revolutionary location analytics.
The crown jewel of Adsquare's new platform is the game-changing location analytics. By leveraging the power of location data, businesses can upload their store lists and define specific timeframes, unlocking unparalleled footfall metrics that delve deep into consumer behaviour and spatial insights. Key features of location analytics include:
Visits and visitors: Gain comprehensive insights into footfall metrics, accurately measuring the number of visits and unique visitors to a given location. This data allows businesses to assess the effectiveness of their marketing efforts and understand customer engagement trends.
Frequency and dwell time: Understand how often visitors return to a location and the duration of their visits. This information provides valuable context for refining strategies and enhancing customer experiences.
Peak times: Identify the busiest days, enabling businesses to optimise staffing, inventory management, and promotional activities to maximise efficiency and revenue.
Catchment area analysis: identify catchment areas with high or low visit share and use that insight to refine your geofencing strategy
Audience insights: Identify what types of audiences visit specific locations and seamlessly target lookalike audiences.
Targeting recommendations: Activate Adsquare data in your DSP of choice to boost your campaign and drive more sales and revenue.
Campaign success measurement: Optimise your campaign towards the best-performing line item on the flight to achieve the highest ROAS.
Adsquare's location analytics empowers businesses with actionable intelligence that goes beyond traditional analytics, enabling data-driven decision-making and fostering growth.
In addition to the groundbreaking location analytics product, Adsquare's new platform introduces an upgraded, map-centric user interface for its existing products, audience targeting and proximity targeting. These improvements enhance user navigation, streamline workflows, and offer an even more intuitive experience, enabling advertisers to precisely target audiences and engage with consumers in the right way.
Adsquare's CEO, Tom Laband, expressed excitement about the new platform launch: "Our mission has always been to provide businesses with the tools they need to unlock the full potential of location data. With the new and improved platform, featuring revolutionary location analytics, we are taking a giant leap towards enabling smarter decisions and better outcomes for our partners. This launch marks a significant milestone in Adsquare's journey, and we're eager to see the transformative impact it will have on the industry."
The new Adsquare platform, including audience targeting, proximity targeting, and location analytics, is set to launch in Q4 2023.