The global guide for the Ad Tech and Mar Tech industry

  • S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab

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  • The Changing State of Programmatic Inventory in the UK

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  • The Different Elements to Inventory Quality: Q&A with PubMatic

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  • Ad Tech Tax Cuts Vs Quality of Supply

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  • Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

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  • Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation

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  • OpenRTB 3.0: Overhauling the OpenRTB Protocol

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  • APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

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  • APAC Programmatic to Go For Co-Ops & More Bidding Options

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  • Transparency at IAB Annual Leadership Meeting: 3 Ways the Ad Industry Is Improving

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