Martech

  • Targeting China Consumers Requires QR & Other Local Support

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  • Fujitsu Explains What Makes a Great Account-Based Marketer

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  • Rebrand With a New CDP: Q&A with Sigvart Voss Eriksen, Tapad

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  • £4.5m for PowerLinks; Weve Launches Location Verification Service

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  • Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • Account-Based Marketing: Don't Believe the Hype

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • Email Still Relevant Tool for APAC Marketers

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  • APAC Marketers Must Follow AI to Reach New Audiences

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