Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All in the name of privacy, allegedly. To be frank, Google’s post left more questions than answers. The news sent the industry into a frenzy. Most of us are in a state of general confusion, but there is one thing we can all [...]

Read more

In today’s ExchangeWire news digest: Twilio dives deeper into customer engagement services after acquiring Segment for $3.2bn; reports surface that TikTok rival Triller is contemplating going public; and creative agencies Osaka Labs and Running With Scissors merge.   Twilio acquires Segment for $3.2bn   Cloud communications firm Twilio is buying Segment in an all-stock deal for USD $3.2bn (£2.5bn). The move is the company’s biggest acquisition to-date, and furthers Twilio’s movement towards customer data management. Reports of the acquisition first surfaced last Friday (9th September) [...]

Read more

In today’s ExchangeWire news digest: LUMA’s latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private markets over Q1 of 2020. The report revealed a concerning but unsurprising fall in deals across the digital sphere, with fewer deals in ad tech [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C Saatchi Performance to double Indonesia team; and MG Motor UK makes in-game advertising play in DiRT Rally 2.0, with Bidstack & TMWI. Changing attitudes towards walled gardens vs. open web OpenX today announced results of its research, conducted in partnership with the [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply with Apple News and Stocks; Channel Factory continues expansion in the UK, Russia and Denmark; and Accenture Interactive announces intent to acquire French data marketing firm Sutter Mills. Global martech market hits USD$121.5bn (£94.6bn) The global marketing technology market is now valued [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of marketers want to spend more on programmatic audio; and Peach launches new product to clients. Near raises USD$100m (£80.1m) to fuel expansion Near, a platform that uses AI to make real-world data actionable, announced that it has raised USD$100m (£80.1m) in a [...]

Read more

On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food giant’s largest acquisition in decades. The technology is purportedly to be used to tailor their digital displays using metrics including time, weather, restaurant footfall, local events and limited edition menu items, and historical sales data. But what opportunities does this give [...]

Read more

M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch.  ExchangeWire: Why is M&C Saatchi Mobile repositioning to M&C Saatchi Performance? James Shepherd: Back in 2006, we had a firm belief that mobile was going to radically change marketing – and it did. In 2018, mobile alone doesn’t accurately reflect what we do. Today’s consumer is [...]

Read more

The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, Anudit Vikram (pictured below), SVP, audience solutions, Dun & Bradstreet, says that to combat the problem, the industry has introduced ad networks, DSPs, and SSPs between the buyer and seller, making the ecosystem more and more complex. What was originally created [...]

Read more