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  • Expandi Group Unveils the New Jabmo ABM Platform

    Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]

  • InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

    Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

  • MadTechMoney Set to Take Place 31st October 2023

    FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]

  • fifty-five Reveals Strategic Approach for Next-Gen MMM Transition

    Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach.  This is according to martech consultancy fifty-five, [...]

  • RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer

    RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

  • Expandi Purchases Account-Based Marketing Platform Jabmo

    Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand.  With offices in Europe and the US, [...]

  • impact.com Announces Growth in the Second Quarter

    impact.com, the world’s leading partnership management platform, announced today (August 31st, 2023)  the company’s growth in the second quarter fueled by global client growth and the launch of its new industry-leading, fully integrated influencer marketing platform, reinforcing its position as [...]

  • Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings

    Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]

  • Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth

    Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. The partnership will focus on accelerating ad tech and martech solutions in the [...]

  • Blis’ e-Guide Reveals Nearly 25m Shoppers Consider Themselves to be Grocery Bargain Hunters This Year

    Blis, a truly unique planning and buying platform, announced the launch of its new e-Guide showing how grocery shoppers are buying across the UK to help marketers understand consumers’ preferences and motivations as well as practical tips on overcoming today’s [...]