• Unifying Campaign Management: Q&A with Chris Grimsey, Clinch

    In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]

  • Picnic Announces Hire of Kyle Ewen as Chief Financial Officer

    Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the [...]

  • Merkle Appoints Mark Atkinson as UK Chief Sales Officer

    Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...]

  • Context, cooperation and evolution: what we learned at ATS Madrid 2022

    ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

  • Making Science & Silverbullet Group Announce Joint Venture

    Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]

  • Smartphone Purchase Intenders are Challenging Purchasing Cycle - Teads

    Teads, the global media platform, today (28th April 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

  • Novatiq’s Tanya Field named as Silver Winner of the AWS Startup Founder of the Year Award

    Tanya Field, co-founder and chief product officer at Novatiq, the only privacy-first identity solution to leverage telco first-party intelligence, has been named as the Silver winner in the AWS Startup Founder of the Year award. Tanya was selected from a group [...]

  • Pubstack Anuncio de Webinar

    Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022."  La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]

  • Schroders’ Digital OOH-led Omnichannel Campaign Drives Impressive 80%+ CTR

    VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]

  • Predictions 2022: The Investment and Public Markets

    In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]