Tapping into contextual data (such as location, weather and time of day), which is collected through mobile devices, is a reliable way for today’s marketers to take control and begin to track audience habits. This data can then be used to engage with consumers in real-time to drive brand awareness and sales.

Our Digital Re-imagined: Context and Predictability report provides answers to key questions that keep today’s programmatic marketers up at night, and explains:

- How to measure and understand consumer habits

- The prevalence of contextual targeting across real-time campaigns

- Reasons behind implementation, including performance uplift figures

- How to overcome the barriers to adoption of programmatic contextual targeting

- How contextual targeting can be integrated with wider audience targeting strategies

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