Artificial Intelligence

  • How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • APAC Agencies Call for More Transparency & Collaboration

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  • Data to Take APAC Centrestage in 2018

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  • 'Artificial' Offers No 'Intelligence' Without Data

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  • Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?

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  • Marketing AI Needs to Change to Live Up to the Hype: Q&A with Brett House, Nielsen Marketing Cloud

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  • Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

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  • Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

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  • Email Still Relevant Tool for APAC Marketers

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