• Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

    In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

  • Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape

    The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

  • Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

    Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

  • Need to Know: How Machine Learning is Transforming Ad Targeting

    An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]

  • LoopMe's Alberico de Nardis on Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

    With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [...]

  • LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

    LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]

  • LoopMe Announces Global Hires Amid Continued Revenue Growth

    LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]

  • Amplified Intelligence Opens Office in Sydney

    Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer success, first on the ground. Headquartered in Adelaide, this is the company’s second commercial hub in Australia, and [...]

  • LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

    LoopMe, a leading brand-focused mobile advertising platform, today (October 4th, 2020) announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as chairman. de Nardis brings more than 30 years of industry and business [...]

  • Disney Bumps Streaming Prices; China’s CCDI Extends 'Big Fund' Probe

    In today's ExchangeWire news digest: Disney announces it will increase the prices of its streaming services; China’s CCDI launches three new investigations relating to the country's 'Big Fund'; and a chatbot developed by Meta has said the company "exploits people [...]