While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead to help them make better decisions.
They also should practise some restraint when deciding the types of tools to deploy, according to Elissa Fink, chief marketing officer of Tableau Software, which specialised in developing data visualisation and business intelligence tools.
“With all the possibilities technology enables us to do these days, some companies get so wrapped up in trying to make it [...]
As the rise of massively distributed computing power, decreased cost of data storage, and a proliferation of open-source frameworks turn conventional computing paradigms on their head, new and lucrative opportunities are being created to develop innovative artificial intelligence applications, writes Ed Chater, COO, Adbrain.
Research from Accenture suggests that AI technologies could double the economic growth rate in 12 developed countries and boost labor productivity up to 40% by 2035. The increasing importance of AI, [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded video boosts retention; Far-reaching benefits of AI; and Low levels of viral video.Rewarded video boosts retention
Rewarded ads increase mobile app retention by at least 4x, suggests a study by Tapjoy. Players who complete any rewarded advertising offer (an ad that gifts app players with virtual currency or [...]
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial intelligence (AI) and content marketing is something that has existed under the radar for some time. In this piece, ExchangeWire speak with Kuba Wieczorek, co founder, Eve Sleep, and Tom Graham, Codec [...]
Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers.
The region, however, also is widely disparate with varying smartphone penetration rates. Given this, brands will need to depend on local skillsets to reach out to customers via different touchpoints, says Simon Tate, Salesforce.com’s area vice president for commercial business.
They also will need customer relationship management (CRM) tools [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Millennials love AI; Strength in programmatic; and Fickle holiday customers.Millennials love AI
Over two-thirds of millennials see the benefits of brands using AI to help inform and direct their buying decisions, according to research by Predictive Marketing company Rocket Fuel.
As the volume of products and services available online continues to [...]
Predictive intelligence, artificial intelligence (AI), or machine learning – call it what you want, but chances are you have already heard one of these terms in any future-gazing discussion. In this piece, Michelle Huff (pictured below), chief marketing officer, Act-On, discusses the result for companies who engage with predictive intelligence: delighted customers who feel as if the brand has connected with them in meaningful and relevant ways, which will ultimately translate into better business outcomes, like higher win rates and [...]
Are machines taking over the world? Are robots making all our decisions for us? From politics to the economy, the automation debate is seeping into every walk of life. Ahead of AdWeek Europe, Gavin Johnson, UK commercial director, AOL asks if algorithms can cross the divide from crunching hard data to analysing emotions.
How many times have you read that machines are taking over our jobs, our homes, ultimately our lives? From I, Robot by Issac Asimov, to Humans on Channel [...]