Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.  This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]

Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement...

Today, (27th January, 2026) Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with one of the industry’s most advanced geo-demographic datasets. This partnership enables Azerion [...]

Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]

ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising.

Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...]

BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance. This collaboration strengthens BRAVE’s ability [...]

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by [...]

Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]

Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising