digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...]

EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech.  Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...]

EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech.  Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...]

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]

Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients.  Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]

In today’s Digest, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline

Axeptio, plateforme de gestion du consentement utilisée par plus de 80 000 sites web à travers le monde, annonce le lancement de sa nouvelle fonctionnalité Global Privacy Control (GPC).  Cette fonctionnalité permet aux entreprises de détecter et de respecter automatiquement les [...]

Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.  This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]

Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement...