In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: – The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates. – How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions. – Why identity should be an open-source solution, rather than a competitive tool, in [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline data to online data, and the difficulty in using a single platform given the various ID currencies. – Linking stored CRM data to the digital ecosystem in order to capitalise on cross-device opportunities. – Effective people-based marketing tactics which remains compliant with [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mike O’Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O’Sullivan discusses: – The demise of the third-party cookie, following restrictions by Apple, Safari, et al. – How identity can still work post-ITP, whilst still respecting the user. – How IndexExchange’s solution, which uses a hashed version of the user’s email address, works with LiveRamp’s IndentityLink to create a first-party, anonymised user [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem. Root discusses: – Why the ‘death of the cookie’ doesn’t refer to all cookies, just the third-party cookie – How cookie matching in Safari used to work, and how Apple’s ITP has changed that – How ITP 2.0 has caused a decline in bid density and a drop in CPMs – How Permutive’s solution, [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and how InfoSum, a data technology platform, can help publishers make the most of their own first-party data, scale, and build better, more data-driven direct relationships with agencies.
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018. Joseph discusses: – How publishers are monetising their search data – Voice search – Dynamic search data – Automated optimisation and dynamic creative – Search data within cross-channel media
In the latest episode of TraderTalk TV, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Matt O’Neill, GM Europe, The Media Trust, about Digital Vendor Risk Management (DVRM). In this episode you will learn: – What DVRM is and how it works – How DVRM could clean up the digital supply chain – DVRM’s significance with the impending GDPR – How the supply chain can start adopting DVRM
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane interviews Vincent Potier, independent GDPR consultant and founder of London Digital Ventures Ltd, about the upcoming General Data Protection Regulation, and how the approach to compliance and understanding is differing across Europe.
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Roche discusses: – How users are currently identified across the digital supply chain and how matching tables work – How the existing systems in place affect page latency and user experience – The existing challenges of data leakage and match rates – The impact the impending GDPR will have on cookie syncing – Why a centralised infrastructure will clean up the cooking syncing process
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane interviews Yves Schwarzbart, head of policy and ad tech, IAB UK about the impact of the impending GDPR on digital advertising. Schwarzbart discusses: – How PII applies within the GDPR, and how it differs from ‘personal data’ – How the IAB is helping its members prepare for the GDPR – The global implications of GDPR – The difference between consent and legitimate interest – The implications of non-compliance More information on GDPR can be found here.