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• Xandr's Colette Munnelly on Publisher First-Party IDs for the Cookieless Era

  

  In this latest episode of TraderTalk TV, Colette Munnelly, solutions engineer at Xandr, joins ExchangeWire’s Lindsay Rowntree to explore publisher first-party IDs as one of the long-term solutions to the identity challenge, and outline how they benefit buyers, publishers, and [...]

  CookiesIDIdentityPost-CookieTargeting

• Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID

  

  In this latest episode of TraderTalk TV, Pierre Diennet, global partnerships lead at Lotame, joins ExchangeWire’s Ciaran O’Kane to discuss privacy-centric user identification in a post-cookie world and Lotame's privacy-compliant identity solution for the open web, Panorama ID™.   In this session, [...]

  IDPost-CookiePrivacyTraderTalk TV

• IPONWEB's Shane Shevlin on MediaGrid Curation

  

  In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising.    In this session, Shevlin and Rowntree discuss: - What curation is, why it matters, [...]

  MediaPost-CookieTraderTalk TV

• MINT's Carlo De Matteo on the Inefficiency of the Planning Buying Process

  

  In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process. In this session, De Matteo and O’Kane cover: - the current inefficiencies of the planning/buying process - [...]

  Ad TechAutomationTraderTalk TV

• MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic

  

  In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH. In this session, Holmes and Rowntree cover: - MiQ’s marketing evolution - what PDOOH [...]

  DOOHOOHProgrammaticTraderTalk TV

• MiQ’s Alex Deats on Reaching China’s Programmatic Market

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest programmatic ad market in [...]

  Ad TechBrandsChinaProgrammaticTraderTalk TV

• 1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment

  

  In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: - A background on the 1plusX Marketing [...]

  ContextualDataTargetingTraderTalk TV

• Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH

  

  In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O'Kane cover: the current state of the DOOH space how programmatic [...]

  DigitalDOOHOOHProgrammatic

• InfoSum's Nick Halstead on the Evolution of Privacy-First Data Infrastructure and InfoSum Bridge

  

  In this latest episode of TraderTalk TV, Nick Halstead, founder and CTO of InfoSum, joins ExchangeWire’s Ciaran O'Kane to elaborate on the company's new flagship product, InfoSum Bridge. In this session, Halstead and O'Kane cover: who InfoSum are and what problems they [...]

  DataIdentity

• The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers

  

  This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O'Kane to discuss the current state of universal identifiers. Focusing [...]

  AdvertiserBrandsIDPost-CookieUniversal Identifiers