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The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers
This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O’Kane to discuss the current state of universal identifiers. Focusing on challenges surrounding adoption, points covered in the discussion include: how publishers and brands are preparing for the deprecation of third-party cookies the kind of support businesses expect from their demand-side partners current first-party shared ID adoption levels publishers’ and advertisers’ biggest expectations when [...]
Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting to consumer intent targeting; – why focus on live intent targeting over identity targeting – how Nano Interactive’s Consumer Intent Score works; and – how the Consumer Intent Score solution will help sustain the industry in a post-cookie world. [...]
Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nexta.io’s head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled garden. In this session, O’Kane, Nielsen, and Jensen cover: – The problems that Nexta is addressing; – Why ad tech simply cannot afford to ignore SME markets; – How Nexta works with publishers and platforms to compete with the walled gardens; – How Nexta helps [...]
LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World
In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands can leverage consumer data in a privacy-compliant way; and – How LiveRamp’s own Authenticated Traffic System (ATS) works; and [...]
Permutive's David Reischer on Identity & Privacy in a Post-Cookie World
In this latest episode of TraderTalk TV, ExchangeWire’s Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and Rowntree cover: – Why identity & privacy must go hand-in-hand; – The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each; – What the ad tech landscape could look like by 2022; and – The [...]
ID5's Mathieu Roche on Cross-Domain Reconciliation
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O’Kane and Roche cover: – how brands and publishers currently communicate through DSPs and SSPs – the impact that the end of the third-party cookie has on the use of IDs in the buying process – how ID5 link IDs across domains using deterministic and probabilistic methods, and why it’s important to use both approaches [...]
MiQ's Freddie Turner on the Cookieless Future
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: – The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity; – How MiQ are working with partners to build out their privacy-first solution; – How measurement is approached.
mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by mediarithmics’ UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O’Kane and Raby discuss: – The current types of data stacks, and how marketers and brands can understand which is best for them; – How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available; – The role of the CDP and the challenges facing brands [...]
SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data
In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future. In this episode Torrielli discusses: – What the contextual targeting landscape currently looks like – The role of contextual targeting in brand safety and brand suitability – How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world – Going beyond text and using contextual targeting [...]
Novatiq's Tanya Field on Targeting in the Newly Anonymous Web
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: – How publishers and buyers can make the most out of the newly anonymised web – Why publishers and buyers should look beyond the log-on for conversions – The impact of tightening privacy regulation in Europe and beyond – How telcom networks offer a premise for an ID currency for the anonymised [...]
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