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• MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic

  

  In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH. In this session, Holmes and Rowntree cover: – MiQ’s marketing evolution – what PDOOH [...]

  DOOHOOHProgrammaticTraderTalk TV

• MiQ’s Alex Deats on Reaching China’s Programmatic Market

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest programmatic ad market in [...]

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• 1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment

  

  In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: – A background on the 1plusX Marketing [...]

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• Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH

  

  In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O’Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O’Kane cover: the current state of the DOOH space how programmatic [...]

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• InfoSum's Nick Halstead on the Evolution of Privacy-First Data Infrastructure and InfoSum Bridge

  

  In this latest episode of TraderTalk TV, Nick Halstead, founder and CTO of InfoSum, joins ExchangeWire’s Ciaran O’Kane to elaborate on the company’s new flagship product, InfoSum Bridge. In this session, Halstead and O’Kane cover: who InfoSum are and what problems they [...]

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• The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers

  

  This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O’Kane to discuss the current state of universal identifiers. Focusing [...]

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• Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting [...]

  Ad TechDataTargetingTraderTalk TV

• Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nexta.io’s head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled [...]

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• LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World

  

  In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands [...]

  CookiesDataPrivacyRegulationTraderTalk TV

• Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and [...]

  Ad TechCookiesIdentityPrivacyTraderTalk TV