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• ID5's Mathieu Roche on Cross-Domain Reconciliation

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains.  In this session, O’Kane and Roche cover: – how brands and publishers currently communicate through DSPs and SSPs – the impact that the end of the third-party cookie has on the use of IDs in the buying process – how ID5 link IDs across domains using deterministic and probabilistic methods, and why it’s important to use both approaches [...]

  TagsAd TechCross-ChannelCross-DeviceIdentityTraderTalk TV

• MiQ's Freddie Turner on the Cookieless Future

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future.  In this episode they discuss: – The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity; – How MiQ are working with partners to build out their privacy-first solution; – How measurement is approached. [...]

  TagsAd TechAppsAudienceCookiesIdentityPrivacy

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• mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by mediarithmics’ UK general manager, Phil Raby, to discuss the evolution of the marketing data stack.In this episode, O’Kane and Raby discuss:– The current types of data stacks, and how marketers and brands can understand which is best for them;– How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available;– The role of the CDP and the challenges facing brands [...]

  TagsDataDigital MarketingMarketingTargeting

• SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data

  

  In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.  In this episode Torrielli discusses:– What the contextual targeting landscape currently looks like– The role of contextual targeting in brand safety and brand suitability– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world– Going beyond text and using contextual targeting [...]

  TagsBrand SafetyContextCookiesTargetingTraderTalk TV

• Novatiq's Tanya Field on Targeting in the Newly Anonymous Web

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.   In this session, Field discusses:   – How publishers and buyers can make the most out of the newly anonymised web – Why publishers and buyers should look beyond the log-on for conversions – The impact of tightening privacy regulation in Europe and beyond – How telcom networks offer a premise for an ID currency for the anonymised [...]

  TagsDataEMEAIdentityPrivacyTargetingTraderTalk TV

• Semasio's Anna Schenk on Unified Semantic Targeting

  

  On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: – Industry uncertainty around third-party data – The contextual targeting renaissance – Understanding page content versus page context – Educating marketers as to the value of context[...]

  TagsAdvertiserContextDataIdentityTraderTalk TV

• Adzerk's James Avery on Utility Publishers

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Adzerk to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: – The characteristics of utility publishers in comparison to traditional text-based publishers, and how such businesses are set to benefit from ownership of first-party data. – How nascent native ad technology applicable for utility publishers can be used for effective intent-based advertising. – How utility publishers are set to evolve, and how [...]

  TagsPublisherTraderTalk TV

• Permutive's David Reischer on Edge Computing vs. Cloud Computing

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: – The challenges of central data processing involved with ad tech cloud computing solutions. – The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing. – How edge computing can facilitate behavioural targeting through the privacy-first world.

  TagsDataTargetingTechnologyTraderTalk TV

• DoubleVerify's Andrew Giordano on Connected TV & Fraud

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: – Areas within CTV vulnerable to fraudulent practices, and where advertisers are being hurt by lack of measurability and prosecution. – What solutions have been developed to combat CTV fraud, and how these address issues that were not previously sold. – Different methods of fraud detection [...]

  TagsAd FraudTraderTalk TVTV

• ID5's Mathieu Roche Discusses the Identity Challenge

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: – The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates. – How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions. – Why identity should be an open-source solution, rather than a competitive tool, in [...]

  TagsIdentityTraderTalk TV