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• Pixability's Jackie Swansburg Paulino on Brand Suitability in CTV

  

  In this latest TraderTalk TV, Pixability's chief product officer Jackie Swansburg Paulino joins Ciaran O'Kane to discuss the growth of CTV, with particular focus on brand suitability within the medium. In this session, Swansburg Paulino and O'Kane analyse: - Core issues around [...]

  Brand SuitabilityBrandsCTV

• Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World

  

  In this latest TraderTalk TV, Digiseg CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data. Tune in to hear more, as Dinesen and Rowntree discuss: - How panel-based data can be [...]

  CookielessMeasurementPost-Cookie

• Blis's Amy Fox on First-Party Data Frameworks and Privacy

  

  In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance. Tune in to hear more, as Fox and O'Kane discuss: Current measurement and targeting frameworks, and why it’s not [...]

  DataFirst-Party DataPrivacy

• Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless

  

  In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]

  CookielessDSPMonetisationSSP

• Aniview's Roy Cohen on the Open Web and Video Ad Infrastructure

  

  In this latest episode of TraderTalk TV, Roy Cohen, CTO at Aniview, joins Ciaran O'Kane to explore video ad infrastructure and the Open Web. In this session, Cohen and O'Kane discuss: How open web publishers can successfully develop their stack How Aniview works [...]

  Ad ServerDataPublisherVideo

• Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO

  

  In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years. In this session, Ottoy and Rowntree discuss: - How SPO originated in [...]

  Ad ServerBiddingDSPSSP

• Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel

  

  In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]

  BroadcastersCreativeIDPrivacy

• Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID

  

  In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID.   In this session, Tinkler and O’Kane discuss: - The current issues [...]

  CookielessInvestmentMeasurementPrivacyPublisher

• Regital's Paul Barnard on Breaking Away from the Cookie

  

  In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment.   In this session, Barnard and Rowntree discuss: - Regital’s response to the impending demise of the third-party cookie; - How the business [...]

  CookielessCookiesMeasurementPost-Cookie

• Publica's Ben Antier on The Evolution of Programmatic TV

  

  In this latest episode of TraderTalk TV, Ben Antier, co-founder & CEO, Publica, joins ExchangeWire’s Ciaran O’Kane to explore how programmatic TV has evolved and how the introduction of new IAB protocols will amplify this.   In this session, Antier and O’Kane [...]

  CTVProgrammaticProgrammatic TV