Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters more than ever.
In ExchangeWire’s Industry Review 2023, a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months.
We’ve defined the five key themes that are making the worlds of media, marketing, and e-commerce think, create, and innovate in 2023.
- The economy
- Redefining what's next
- Measurement and attention