Shirley Marschall
Articles by Shirley
Is CTV Really Advertising's Premium Pasture?
Shirley Marschall is back - this week she's looking at why CTV reminds her of a joke about a cow...
Life, Ads and Planet Google...
Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is...
Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…
Ads in Chats: Your AI BFF Just Got a Sales Job
They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...
Agentic Ad Tech Confusion: Revolution or Evolution?
This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…
Why AI Needs a More Vanilla 2026...
Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...
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