In today’s ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose out on £50m worth of advertising revenue due to keyword blocking, research from Newsworks has found. Advertisers are using blocking technology to “blacklist” words related to the ongoing coronavirus pandemic to prevent ads from being shown alongside content that includes [...]

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In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with the ongoing crisis. COVID-19 sees publisher revenue guarantees falter Third-party revenue generating platforms for ad publishers have begun altering their payment processes. Altice-owned Teads and ad tech company GumGum Inc have sought changes to their payment arrangements with clients, with Teads invoking [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation trends report; and IPA releases commercial media habits study. Broadsign partners with AdMobilize AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, have announced a partnership to [...]

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Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn can raise the risk of customers turning to ad-free subscription services and ad blockers. Writing exclusively for ExchangeWire, Mark Inskip, CEO – Media Division at Kantar, discusses what lessons from cinema advertising can be applied to other platforms in ensuring memorable [...]

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Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and with both the US and APAC showing increased use of ad blockers, the antidote has by no means been found. Writing exclusively for ExchangeWire, Michael Korsunsky (pictured below), CEO at MGID North America profiles the average user of ad blocking software, [...]

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Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV; S4 Capital plc Third Quarter Trading Update: Continued Strong Growth; and Blockthrough Acquires PageFair, Creating an Ad-Block Revenue Recovery Powerhouse. eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’ eBay Advertising announced yesterday (15 November) the [...]

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Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen Establish Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data Scripps to Acquire Triton The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance its strategies for near- and long-term value [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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The more things change, the more they stay the same. Football nearly came home, Harry and Meghan tied the knot, and the UK is enjoying its first proper summer since 2003. Advertising woes, however, remain; and the problem of ad blocking in particular hasn’t gone anywhere. Writing exclusively for ExchangeWire, Richard Poustie, CEO UK and Ireland, Kantar Media, explains why this is the case, and how marketers can change consumer conceptions of advertising. Kantar Media’s DIMENSION 2018 Report on the major trends [...]

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