Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print publications. How does Readly negotiate the conflict between the two mediums? We see many publishers that are looking to diversify revenue streams and find new ways of providing services to their audiences. Today, Readly is a digital partner to 800 publishers [...]

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Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM’s recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona.GroupM’s survey found that most consumers still prefer TV ads over advertisements on other mediums. What do you think brands need to do to make audiences more receptive to non-TV advertising? TV ads have an inherent advantage as even with time and place shifting, consumers watch many [...]

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In today’s ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network’s Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online Digital initiative. Google and Twitter reverse corona virus ad ban Google and Twitter have now lifted their bans on advertising beside corona-virus related content, Ad Age reports. The use of ad and keyword blocking technology had automatically prevented advertisements from appearing alongside [...]

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In today’s ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose out on £50m worth of advertising revenue due to keyword blocking, research from Newsworks has found. Advertisers are using blocking technology to “blacklist” words related to the ongoing coronavirus pandemic to prevent ads from being shown alongside content that includes [...]

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In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with the ongoing crisis. COVID-19 sees publisher revenue guarantees falter Third-party revenue generating platforms for ad publishers have begun altering their payment processes. Altice-owned Teads and ad tech company GumGum Inc have sought changes to their payment arrangements with clients, with Teads invoking [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation trends report; and IPA releases commercial media habits study. Broadsign partners with AdMobilize AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, have announced a partnership to [...]

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Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn can raise the risk of customers turning to ad-free subscription services and ad blockers. Writing exclusively for ExchangeWire, Mark Inskip, CEO – Media Division at Kantar, discusses what lessons from cinema advertising can be applied to other platforms in ensuring memorable [...]

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Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and with both the US and APAC showing increased use of ad blockers, the antidote has by no means been found. Writing exclusively for ExchangeWire, Michael Korsunsky (pictured below), CEO at MGID North America profiles the average user of ad blocking software, [...]

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Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV; S4 Capital plc Third Quarter Trading Update: Continued Strong Growth; and Blockthrough Acquires PageFair, Creating an Ad-Block Revenue Recovery Powerhouse. eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’ eBay Advertising announced yesterday (15 November) the [...]

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