Silver Screen, Silver Lining: What the Wider Ad Industry Can Learn From the Cinema Experience
Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn can raise the risk of customers turning to ad-free subscription services and ad blockers. Writing exclusively for ExchangeWire, Mark Inskip, CEO – Media Division at Kantar, discusses what lessons from cinema advertising can be applied to other platforms in ensuring memorable [...]
Exposed: The Users Behind the Ad Blockers
Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and with both the US and APAC showing increased use of ad blockers, the antidote has by no means been found. Writing exclusively for ExchangeWire, Michael Korsunsky (pictured below), CEO at MGID North America profiles the average user of ad blocking software, [...]
The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough
Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]
eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV; S4 Capital plc Third Quarter Trading Update: Continued Strong Growth; and Blockthrough Acquires PageFair, Creating an Ad-Block Revenue Recovery Powerhouse. eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’ eBay Advertising announced yesterday (15 November) the [...]
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen Establish Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data Scripps to Acquire Triton The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance its strategies for near- and long-term value [...]
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]
Blocking All Over the World: How Marketers Can Take On the Global Rise of the Ad Blocker
The more things change, the more they stay the same. Football nearly came home, Harry and Meghan tied the knot, and the UK is enjoying its first proper summer since 2003. Advertising woes, however, remain; and the problem of ad blocking in particular hasn’t gone anywhere. Writing exclusively for ExchangeWire, Richard Poustie, CEO UK and Ireland, Kantar Media, explains why this is the case, and how marketers can change consumer conceptions of advertising. Kantar Media’s DIMENSION 2018 Report on the major trends [...]
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered UK Market; Merkle Expands to MENA; and Sublime Skinz Launches Programmatic Guaranteed. Eastern Europe Is Biggest Growth Market for Mobile Advertising The IAB’s AdEx Benchmark 2017 Report forecasts the value of the mobile ad market at €48bn (£42bn) this year. Mobile continues [...]
Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism to Facebook Audience Network; Video Study: Longform Video Ads Keep Users Engaged; and Amobee Integrates with ownerIQ. Ad Blocking Rates on the Decrease Since 2016 Monitoring ad blocking activities for the past two years, a two-year ad blocking audit among the members [...]
Getting Back Smartie: Ad Blockers Are Well-Educated & Lost – How to Get Them Back
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece for ExchangeWire, Christian Dommers (pictured below), head of business development, eyeo, will look at why you should embrace the reality of an ad-blocking audience, why they are so valuable, and the ways you can reach them. On the surface, ad blockers [...]
