Ad Blocking
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered UK Market; Merkle Expands to MENA; and Sublime Skinz Launches Programmatic Guaranteed. Eastern Europe Is Biggest Growth Market for Mobile Advertising The IAB’s AdEx Benchmark 2017 Report forecasts the value of the mobile ad market at €48bn (£42bn) this year. Mobile continues [...]
Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism to Facebook Audience Network; Video Study: Longform Video Ads Keep Users Engaged; and Amobee Integrates with ownerIQ. Ad Blocking Rates on the Decrease Since 2016 Monitoring ad blocking activities for the past two years, a two-year ad blocking audit among the members [...]
Getting Back Smartie: Ad Blockers Are Well-Educated & Lost – How to Get Them Back
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece for ExchangeWire, Christian Dommers (pictured below), head of business development, eyeo, will look at why you should embrace the reality of an ad-blocking audience, why they are so valuable, and the ways you can reach them. On the surface, ad blockers [...]
Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]
Google’s Crackdown on Ads – Let’s Just Read Between the Lines Here
Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below), UK managing director, YOC, looks at the new rules as they are now permanently enforced, investigates how they came about, and explains what the changes mean to advertisers and publishers. On 15 February 2018, Google began making changes to the web by eradicating ads it deems annoying or intrusive to users. It used an industry trade body known as the Coalition [...]
What the Google Ad-Blocker Can Teach Brands About Relevance & Safety
Google’s decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars. However, the Chrome ad-blocker may also be an opportunity for Google’s competitors – at least when it comes to reevaluating their relationship with consumers, argues John Snyder (pictured below), CEO, Grapeshot, in this exclusive piece for ExchangeWire. Last month, Google introduced [...]
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov, COO, PubGalaxy, writing exclusively for ExchangeWire, it’s still a large-scale problem for publishers and he regularly hears how ad blocking continues to impact PubGalaxy’s clients’ revenues. Just over a fifth of internet users in the UK have an ad blocker installed, but these tend to be those who access the internet most frequently, meaning almost [...]
Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]
Google Chrome's Ad Blocker Is a Nudge to In-App Advertising
Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers that are prepared for a move towards mobile in-app advertising. Google’s new ad-blocking version of Chrome is set to go live on 15 February, 2018. The web browser will block intrusive ads based on guidelines set by the
Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why should brands consider advertising with publishers that aren’t in the comScore 500? Andy Evans: Brands understandably default to the vast reach and established reputation of big-name publishers; but in doing so they miss valuable opportunities in the mid and long tail [...]
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