Podcast
Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV
On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – Verizon have agreed to sell their media unit to Apollo Global Management for USD $5bn (£3.5bn). The deal will see Verizon divest itself of legacy internet brands AOL and Yahoo, as well as some of the titans’ former properties, including TechCrunch, Yahoo Finance, and Endgadget. Private [...]
Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse
On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss: – TikTok have launched a new first-party data solution, called Lead Generation, which will help businesses around the world to “reach customers and drive conversion with ease”. The new offering works by giving users a basic form which they can use to provide their personal [...]
Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend
On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: – Brands are reconsidering ditching agencies in favour of moving operations in-house, according to a Digiday article by Kimeko McCoy and Seb Joseph. Brands’ plans to bid farewell to the agency were scuppered by the pandemic, which left marketers stranded in a financial limbo. Having proved a rock [...]
The MadTech Podcast Special - Redefining Audience Addressability
Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations lead at Starcom, and Emma Newman, chief revenue officer EMEA at Pubmatic, join ExchangeWire COO Rachel Smith to discuss how brands and publishers are starting to adopt new tools and techniques to reach audiences, induced partly by changes to legislation [...]
ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban
On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – Southeast Asian ‘super-app’ Grab are going public in the US via a special purpose acquisition company (SPAC). The merger, backed by Altimeter Growth Corp., will give Grab a pro forma equity value of USD $39.6bn (£28.8bn), making the deal the [...]
The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?
Our fifth edition of The MadTech Podcast Special explores the emergence and power of the ‘private garden’, a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, join ExchangeWire’s Rachel Smith to discuss what a private garden is, and what the model can offer brands and [...]
The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools
On this week’s episode of the MadTech Podcast, ExchangeWire’s Mat Broughton; Ciaran O’Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: – WPP’s media investment division GroupM have revised their forecast for growth in the UK’s advertising market in light of what they deemed a “shaky first quarter of 2021” and ongoing Brexit uncertainty. The firm now expects the market to grow by 12.6%, marginally higher than the 12.4% estimate published [...]
AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR
On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: – ByteDance are investing in gaming, setting up a website for their gaming business, Nuverse, and upping the headcount of their gaming division almost three-fold as they seek to diversify their revenue streams. Whilst the Beijing-based company will face fierce competition from long-established rivals, [...]
Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling
On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – TV ads are making a return to our screens via the growing popularity of advertising-supported video-on-demand (AVOD) services, writes The Information’s Jessica Toonkel. Noticing the trend, many entertainment companies have launched ad-supported offerings alongside their ad-free, subscription services, such as Amazon, whose IMDb TV AVOD option [...]
FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend
On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – Google has dropped another privacy-related bombshell by announcing that they will not “build alternate identifiers to track individuals” who use Chrome (or any other Google products) to replace third-party cookies. The Alphabet-owned company says they will use “privacy-preserving APIs” to fuel their online advertising products once the [...]
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