Podcast
Mathieu Roche, ID5, Discusses the Ad Tech's Maturation & Thriving as a Start-up
On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest madtech news and trends. In this week’s episode: – Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach – LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space – RTL Group’s acquisition of Yospace and why [...]
Gareth Holmes, Seenthis, Reviews 2018 & Changes to Expect in 2019
For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest madtech stories of 2018. On this week’s episode: – The GDPR’s impact on the industry – The Google effect and how the ad tech 20% survives – The reality of the single ID – M&A and the telcos’ routes to dominance – TV’s future is already here The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox
CNN's Brandon Keenen Discusses Google, Oath & WPP
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest madtech news and trends. On this week’s podcast: – The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington – Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand – WPP’s rebrand as a ‘creative transformation’ company – Publisher diversification strategies and [...]
InfoSum's Nick Halstead Discusses S4 Capital's Strategy, Transparency in Germany & the Cookie's Future
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends. On this week’s podcast: – With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be? – A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the [...]
Infinitive's Fiona Davis Discusses Apple, Amazon, WPP & Audio
On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest madtech news and trends. Davis discusses: – Amazon’s route to advertising dominance – Apple’s stranglehold over app publishers – WPP’s focus on creative agencies – Why Audio will be a huge growth area in 2019 The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox
Infectious Media's Martin Kelly on GDPR, Walled Gardens & Publisher Monetisation
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO and head of content, Ciaran O’Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why the ad tech industry is persevering through tough times. The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox
Adweek's Ronan Shields Discusses Facebook, Snapchat & Alibaba
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO Ciaran O’Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in the world of madtech. Shields discusses: – Facebook’s growing troubles and their comeback options – Investigations into Snapchat’s IPO – Alibaba’s success during this year’s Singles’ Day The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox
Rubicon Project's Tom Kershaw Discusses Uber, Agencies, Transparency & Oath's Rebrand
In this week’s episode of The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news and trends in the world of madtech. Topics this week include: – The reasoning behind Uber launching a new subscription model – WPP’s recruitment freeze and its impact on the industry – Oath’s rebrand to Verizon Media Group – Industry collaboration through the likes of prebid.org and programmatic principles The MadTech Podcast is also available [...]
MediaCom's Liam Brennan Discusses Facebook, Fraud, In-Housing & DTC
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news stories and trends in the madtech space. – Facebook’s latest earnings results and the decline of their daily active user base – The potential impact of government intervention on Facebook’s dominance – The continued power of Facebook’s user base – Why media buyers are being slow to adopt Ads.txt and whether they [...]
Ellie Edwards-Scott, The Advisory Collective Discusses In-App Advertising, Fraud & In-Housing
In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest stories in madtech. The stories this week: – Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020 – The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News – [...]
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