MadTech Podcast

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  MESMDA's Rad Arekat on Social Media & Digital in MENA

  MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.

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  ExchangeWire on Meta AI Shopping & Paramount Winning Warner Bros as Netflix Exits Race

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Meta's new AI shopping research feature and the conclusion to the months-long battle for Warner Bros Discovery.

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  ExchangeWire on UK Streaming Regulations, Rugby Ads, and Walmart & OOH Revenue

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Ofcom streaming regulations, backlash over rugby in-game ads, Walmart ad revenue, and out-of-home growth.

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  MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves

  In our very first mailbag special, the ExchangeWire team answer our listeners' biggest questions on media planning, independents vs. holdcos, and legal and regulatory battles.

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  ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at SVOD subscription numbers, scam ad revenue, and smartphone usage rates.

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  UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

  UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.

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  ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

  The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

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  Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA

  Publicis Media's Mazen Mroueh joins ExchangeWire CEO Rachel Smith to discuss the new phase of retail media, focusing on the MENA region.

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  ExchangeWire on the BBC's YouTube Partnership, Amazon & Temu E-Commerce, and Google’s Legal Battles

  In this MadTech Podcast episode, ExchangeWire discuss the BBC's partnership with YouTube, e-commerce on Amazon and Temu, and Google’s legal battles.

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  ExchangeWire on Google’s UCP, Apple Tapping Gemini for Siri, and Paramount Suing Warner Bros

  ExchangeWire's Grainne Reid, John Still, and Lindsay Rowntree discuss Google's UCP, Apple tapping Gemini for Siri, and Paramount suing WBD.

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