Podcast
Rowena Spencer on the FTC, YouTube and Firefox
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week’s episode: – The Federal Trade Commission (FTC) is examining AppNexus, Oath, and other advertising subsidiaries owned by broadband companies (further context here) Similar orders were in place for parent companies AT&T and Verizon, however these have been withdrawn in order to focus on their respective advertising [...]
Digicake's Julian Savitch-Lee on Newscorp's Knewz, Google, and The Trade Desk
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Julian Savitch-Lee, programmatic consultant, DigiCake to discuss the latest news in ad tech and martech. On this week’s episode: – Newscorp is set to compete with Google News and Apple News by launching their own news aggregation platform later this year, called Knewz. Will a wide range of pubs be willing to participate in the platform, or will there be suspicions due to it being [...]
Thomson Reuters' Rob Brett on Facebook Privacy, Apple ITP, and Farfetch
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Rob Brett, programmatic consultant, Thomson Reuters to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook announced a change to their privacy policy, which now enables users to see, control, and most notably clear, their web browsing activity handled through the platform. If users clear this data regularly will it have an impact on the audiences that Facebook offer [...]
Viber's Cristina Constandache on Netflix and Facebook
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week’s episode: – Competition to Netflix is hotting up, leading to increased speculation around if, and when, the platform will introduce an ad-funded model to compliment their subscription service. Globo building a USD$50m (£41.4m) studio whilst refusing to sell content to Netflix; a drop in subscriber numbers in the [...]
Heineken's Ron Amram on Apple News, Gin Lane & Pinterest
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple News is starting to result in some revenue uplift for publishers since it’s seen by advertisers as a contextual targeting environment, becoming popular as the relevance of the third party cookie declines. Long criticised by publishers as not providing any revenue [...]
The Financial Times' Jess Barrett on Apple, Amazon and Facebook
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane & Lindsay Rowntree are joined by Jess Barrett, global head of programmatic, The Financial Times, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple’s third quarter (FY 2019) results show services revenue hits all-time high. What impact will Apple TV+ and Apple Arcade have on Apple Services? Can Apple compete strongly enough in these 2 areas, especially with so many DTC streaming platforms being [...]
GumGum's Pete Wallace on Snapchat, Upday, and App Developers
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Pete Wallace, UK commercial director at GumGum, to discuss the latest news in ad tech and martech. On this week’s episode: – Snapchat has announced stellar Q2 2019 results, surpassing expectations and surging its share price. Improvements to their product, along with business maturity, have been cited as reasons for the firm’s ‘turnaround’. was this an inevitable recovering from over valuation to start with? What [...]
Condé Nast's Nicole Holtsmark on Blackstone Buying Vungle, Facebook's Libra, and Amazon's SSP
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Nicole Holtsmark, head of commercial platforms and data products at Condé Nast International, to discuss the latest news in ad tech and martech. On this week’s episode: – Private Equity firm, Blackstone, is set to acquire mobile in-app ad network Vungle for an undisclosed sum, rumoured to be USD$750m (£602.3m). What does this deal say about the growth of the in-app advertising opportunity? Will this [...]
Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO has proposed imposing record fines of £183m and £99m on British Airways and Marriott International respectively for data breaches in violation of GDPR. How will these fines change the way these companies deal with cyber security? Will these examples resonate with advertising and [...]
IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month’s time? Is there a comparable situation in [...]
