Podcast
ISBA's Steve Chester on Snapchat, Netflix, and Rebates
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: – In a move thought to be competitive with Instagram for challenger and DTC brands’ attention, Snap have created another new tool in their suit of advertising products – dynamic ads, which are automated and can be produced in real time, and based on advertiser [...]
M&C Saatchi Performance's James Shepherd on Nike, Ad Spend, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner – growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week’s episode: – Nike buy TraceMe in a move to acquire audience engagement, not just data. This is one of the first examples we’ve seen of a brand looking to broaden their assets by building out a content engagement platform. Is this an [...]
Inadvia's Ryan Afshar on S4Capital, Taboola-Outbrain, and Streaming Wars
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Ryan Afshar, co-founder and commercial director at Inadvia, to discuss the latest news in ad tech and martech. On this week’s episode: – Sir Martin Sorell expands S4Capital’s digital capabilities by acquiring the Silicon Valley based agency for USD$150m (£123m). Firewood has several high profile clients, including Facebook, Google, LinkedIn and Salesforce. The acquisition adds significantly to S4Capital’s headcount, specifically since they are merging Firewood [...]
Mindshare's Simona Gentile on Publishers, McKinsey, and Oracle Data Cloud
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Simona Gentile, global digital lead at Mindshare Worldwide, to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook have announced they will only be paying a subset of publishers with the launch of its new News Tab, with only a quarter of the 200 news publishers to feature on the tab expected to be paid paid; those they are [...]
The Media Trust's Will King on Google, Zeus Prime, and Mixer
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week’s episode: – In response to recent investigations in the US by the DoJ and Congress Judiciary Committee, into Google’s anticompetitive practices, Google released a blog post: outlining their view of a healthy and competitive advertising ecosystem, defending their position in the tech landscape as [...]
Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week’s episode: – Does Dmexco tell us where the industry is at right now? It has been widely reported that visitor numbers were down this year compared with previous years, with lots of talk about how the industry services beyond cookie targeting dominating conversations. Is this an [...]
Permutive & News UK on Anti-Trust, IDs, and the ICO
On this week’s episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – There is a growing list of antitrust probes by US government organisations into big tech companies, with virtually every division of Facebook, Google & YouTube, Amazon, and Apple under investigation. [...]
Rowena Spencer on the FTC, YouTube and Firefox
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week’s episode: – The Federal Trade Commission (FTC) is examining AppNexus, Oath, and other advertising subsidiaries owned by broadband companies (further context here) Similar orders were in place for parent companies AT&T and Verizon, however these have been withdrawn in order to focus on their respective advertising [...]
Digicake's Julian Savitch-Lee on Newscorp's Knewz, Google, and The Trade Desk
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Julian Savitch-Lee, programmatic consultant, DigiCake to discuss the latest news in ad tech and martech. On this week’s episode: – Newscorp is set to compete with Google News and Apple News by launching their own news aggregation platform later this year, called Knewz. Will a wide range of pubs be willing to participate in the platform, or will there be suspicions due to it being [...]
Thomson Reuters' Rob Brett on Facebook Privacy, Apple ITP, and Farfetch
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Rob Brett, programmatic consultant, Thomson Reuters to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook announced a change to their privacy policy, which now enables users to see, control, and most notably clear, their web browsing activity handled through the platform. If users clear this data regularly will it have an impact on the audiences that Facebook offer [...]
