Podcast

• Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: – Kroger and Walmart can use the ecommerce boom triggered by COVID-19 to establish themselves as leading online advertisers, writes Jinjoo Lee in The Wall Street Journal. The two retailers saw online sales balloon amidst the pandemic (Kroger by 127% and Walmart by [...]

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• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: – Nielsen has announced that it is developing its own identity graph ID measurement system. The move puts the company in ranks with other ad tech measurement firms who are adopting the method as a solution to the end of the third-party cookie and other significant changes to tracking and targeting. Identity graphs [...]

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• Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Alex Khan, Group MD – International at Unruly, to discuss the latest news in ad tech and martech. In this week’s episode: – Apple’s IDFA is being challenged by privacy advocate Max Schrems in Europe, who is bringing a privacy claim forward in European courts asserting that the identifier shouldn’t exist at all since it is generated without explicit consent in all cases and merely [...]

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• ExchangeWire In-House: CNAME Cloaking, Nielsen, and the EU vs. Amazon

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – Apple’s latest iOS update (iOS 14) is set to crack down on the use of CNAME Cloaking. The practise involves a company deliberately disguising a third-party tracker as a first-party tracker in order to work around the firm’s Intelligence Tracking Prevention (ITP) system, which bans the targeting technology. [...]

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• The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – TikTok has stepped up its investment in social commerce by entering a new partnership with Shopify. The deal, announced last week, will enable Shopify’s 1 million sellers to access the key functions of TikTok’s advertising, TikTok for business, by installing a new TikTok channel app from within the [...]

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• The MadTech Podcast Special: Consumer Control and Consent

  4 months ago Podcast

  

  In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.   Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA landscape. In this episode, ExchangeWire COO Rachel Smith interviews Rotem Dar, director of media operations at Eyeo; Katie Eyton, chief ethics and compliance officer for OMG UK; and Hossein Houssaini, founder of Ho/Pe Advisory Consultancy Group, to get their perspectives [...]

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• M&C Saatchi Performance's Roshat Adnani on the DOJ's Google Lawsuit, Forrester on APAC 2021, and Netflix

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech.   In this week’s episode:   – The US Department of Justice (DOJ) has filed a landmark lawsuit against big tech firm Google for allegedly misusing its market dominance to sustain a monopoly over search and search advertising. The case marks the climax of a more than year-long investigation by [...]

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• Magnite's Juliette Stead on Streaming Revenues, AVOD, and Microsoft's WFH Announcement

  5 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Juliette Stead, SVP JAPAC at Magnite, to discuss the latest news in ad tech and martech.   In this week’s episode: – A report from PwC has revealed that revenues from global premium streaming platforms will exceed box-office revenues for the first time ever. The firm forecasts that streaming services will bring in close to USD $50bn (£38.4bn) this year, whilst box offices around the world will [...]

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• Lean Digital's Tom Obafemi on Indian Tech vs. Google, LUMA Q3 Report, and Instagram's Reels

  5 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the latest news in ad tech and martech. In this week’s episode: – A group of India’s leading start-ups have formed a coalition with the aim of launching a competitor app store to rival Google’s Play. Hints of the alliance, which is comprised of executives from Paytm, MakeMyTrip, and ShareChat (amongst others), first surfaced late last month after [...]

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• Team ExchangeWire on TrueX, Google-Fitbit, and 100 Episodes of the MadTech Podcast

  5 months ago Podcast

  

  To mark 100 episodes of the MadTech Podcast, this week sees Rachel Smith and Lindsay Rowntree joined by the (nearly) whole ExchangeWire team to reminisce about their favourite moments from the past 2 years. With guest panellist Ciaran O’Kane, Rachel and Lindsay go on to discuss Disney’s sale of TrueX, as well as reports that the EU is likely to give Google the go-ahead to buy Fitbit. In this week’s episode: – Disney has sold off ad tech company TrueX to location-based [...]

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