Podcast

• Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review

  2 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO has proposed imposing record fines of £183m and £99m on British Airways and Marriott International respectively for data breaches in violation of GDPR. How will these fines change the way these companies deal with cyber security? Will these examples resonate with advertising and [...]

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• IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month’s time? Is there a comparable situation in [...]

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• Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week’s episode: – Former Snapchat Chief Strategy Officer, Imran Khan, launches Verishop, a digital marketplace for luxury goods. Is there really an online luxury market and if so, will this type of offering capture that market? What about Asia’s desire for luxury retail, [...]

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• PHD Media's Chris Stephenson On The Global Alliance for Responsible Media, Uber's Ad Fraud Lawsuit & Facebook's Cryptocurrency

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week’s episode: – The Global Alliance for Responsible Media, formed by a wide range of global brands and media platforms, has launched in Cannes this week to hold the industry to account to tackle harmful and misleading content. How effective will these [...]

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• Data Compliance with The Media Trust; AppNexus; and G+J EMS

  3 months ago News

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O’Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; and Daniel Gerold, Director, Digital Technology, G+J EMS, discussing latest news in ad tech and martech. On this week’s episode: – Competition in the universal log-in space, with the launch of M-Login set to rival established players such as NetID. – Apple announcing [...]

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• Forward's Alessandra Di Lorenzo Discusses Amazon Buying Sizmek, Google Limiting Ad Blocking & Bayer In-Housing Programmatic

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, CEO, Forward, to discuss the latest madtech news and trends. On this week’s episode: – This week Amazon acquired Sizmek’s ad server and DCO. Why did Amazon purchase these parts of the business? Will this prove a threat to Google? And will Sizmek customers leave the platform for independent providers? – Chrome limiting ad blocking to their enterprise users. Will ad blockers shift [...]

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• IAB Tech Lab's Dennis Buchheim Discusses LinkedIn's Drawbridge Acquisition, Apple's Ad Attribution & GDPR Anniversary

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest madtech news and trends. On this week’s episode: – This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge’s withdrawal from the European market following the implementation of GDPR? – Apple’s launch [...]

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• Omnicom Media Group's Mia Mulch on Adobe-Amazon DTC Storefronts, Ad Complaints, and Programmatic Innovations

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Mia Mulch, managing partner at Omnicom Media Group Programmatic UK, to discuss the latest madtech news and trends. On this week’s episode: – Adobe teaming up with Amazon to provide DTC ‘branded storefronts’ for Amazon sellers. – US online ad complaints overtaking TV grievances. – Programmatic innovations, consulting with clients and advancements in AV. The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer

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• 59a's Adam Ray Discusses Do Not Track Plus, Linear TV & Mental Health Awareness in Advertising

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends. In this episode: – The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’. – Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption. – As part of [...]

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• Infectious Media's Dan Larden on Google's Privacy Tools & Amazon's Play for Shopper Marketing Budgets

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest madtech news and trends. In this episode: – Google’s launch of their new privacy tools to limit cookie tracking – Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc. – Alibaba opening up its platform to international sellers – The exciting times ahead for programmatic DOOH

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