Podcast

• Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: – France threatens to tax big global tech companies generating local revenue – DTC brands need legacy brands to move beyond critical mass – Podcast popularity driving diverse audio advertising strategies The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer

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• Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week’s episode: – The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms – Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong – DTC brand, Heist, choosing OOH to scale and build [...]

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• The Future of Identity with InfoSum, News UK & Omnicom

  3 months ago News

  

  This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity. In this week’s episode: – The Facebook way of doing data – Criteo’s latest earnings and what they say about the future of retargeting – The opportunities and challenges of second-party data – [...]

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• Danny Spears, The Ozone Project, Discusses DTC, Apple & 'Saving' Journalism

  3 months ago News

  

  In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: – Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX – Apple’s attempts to ‘save’ journalism by launching a news subscription service – The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism. The MadTech Podcast [...]

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• Hossein Houssaini Discusses Reddit's Move on DTC Brands & Why Apple Should Buy A Production House

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends. This episode: – Reddit launches a CPC ad model to go after DTC brands using Facebook and Google – Rumours of Apple launching a streaming service and why its next diversification should be buying a production house – Apple and Cisco believe a version of GDPR should be rolled out in the U.S. – How brands [...]

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• Robert Webster, Canton Marketing Solutions, Discusses Facebook, Publishers, Collaboration & In-Housing

  4 months ago News

  

  Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest madtech news and trends. In this episode: – Facebook’s earnings results and why they will continue to growth in spite of continued scandal – Publisher diversification and why the new breed of digital-first publishers are starting to show cracks – The rumoured merger between Taptica and RhythmOne, and the need for ad [...]

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• Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in madtech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to [...]

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• Index Exchange's Adele Wieser Discusses Facebook, Amazon & OTT

  4 months ago News

  

  This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech across the APAC region. On this week’s episode: – Advertisers claim they will pull money from Facebook; are we at the tipping point? – Continued growth of Amazon Prime in India and Amazon’s APAC expansion plans – APAC’s competitive OTT market – Data privacy and [...]

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• Mathieu Roche, ID5, Discusses the Ad Tech's Maturation & Thriving as a Start-up

  4 months ago News

  

  On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest madtech news and trends. In this week’s episode: – Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach – LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space – RTL Group’s acquisition of Yospace and why [...]

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• Gareth Holmes, Seenthis, Reviews 2018 & Changes to Expect in 2019

  5 months ago News

  

  For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest madtech stories of 2018. On this week’s episode: – The GDPR’s impact on the industry – The Google effect and how the ad tech 20% survives – The reality of the single ID – M&A and the telcos’ routes to dominance – TV’s future is already here The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox

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