In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest stories in madtech. The stories this week: – Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020 – The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News – [...]
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the big madtech stories of the week. In this week’s episode: – How will the ad exchanges’ announced commitment to programmatic principles impact the industry? – Is Publicis’ divestment of Publicis Health Services the start of things to come? – Do brands understand branding? – Is OTT the only possible future of TV advertising? – How is Accenture Interactive mobilising its execution layer?
In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly. On this week’s episode: – Now that Brian O’Kelley is moving on, what does he do next? – What can be done to save Johnston Press? And what can ad tech do to help journalism? – Has OTT hit a saturation point, and does ad-funded content still have a future? – The Unruly solution for buyers and sellers. – The shift [...]
In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week’s episode: – What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe? – How robust is Facebook’s business model? – Why are media agencies still being investigated because of their ad-buying practices? – How is The Programmatic Advisory working with advertisers? – What challenges are [...]