MadTech Podcast

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  The MadTech Podcast Special: Media Plan Diversity

  Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

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  The MadTech Podcast Special: The Complexity of Identity

  Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]

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  R3's Penelope Siraj on the 'Great Resignation', Consent Management, and Brand Entertainment

  On this week’s episode of TheMadTech Podcast, Penelope Siraj, principal consultant at R3, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week, they cover:   – A record number of US workers have quit [...]

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  Publicis Media's Jo Mackenzie on ‘Green’ Claims, Free Netflix, and Digital Transformation

  On this week’s episode of TheMadTech Podcast, Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week, they cover:   - The Advertising Standards Authority [...]

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  The Women In Programmatic Network's Niki Chana on UK Broadcasters; Douyin; and Discord

  On this week's episode of TheMadTech Podcast, Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week, they cover: - UK broadcasters BBC, [...]

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  Retail Delivery Group's Dan Hodgson on Cookie Pop-Ups, the Apple-Epic Verdict, and Post-Cookie Preparations

  On this week’s episode of The MadTech Podcast, Dan Hodgson, commercial lead at Rail Delivery Group, joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – The UK’s information commissioner, Elizabeth [...]

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  The MadTech Podcast Special: Demystifying Mobile In-App Advertising

  Our ninth edition of The MadTech Podcast Special explores the mobile in-app ecosystem. One of the most exciting yet misunderstood parts of the industry, mobile in-app is becoming increasingly sophisticated as it keeps pace with demand from publishers and marketers alike. In [...]

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  Unruly's Alex Khan on NFTs, the Metaverse, and China's New Privacy Law

  On this week’s episode of The MadTech Podcast, Alex Khan, group MD, international at Unruly, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   – Visa have spent USD $150m (£110m) [...]

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  Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia

  On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Facebook are restructuring their ads [...]

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  CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming

  On this week’s episode of The MadTech Podcast, Wendy McEwan, CMO Council Asia Member and media and marketing veteran, joins ExchangeWire’s Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter are [...]

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