Podcast

• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech.In this week’s episode:– The Facebook advertising boycott continues as Facebook agrees to meet with prominent civil rights groups in the US, to consider the claims made against them during the Stop Hate for Profit campaign. Facebook is thought to be unconcerned by the boycott, despite the involvement of [...]

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• Luxasia's Avis Easteal on ByteDance, Consumer Demand in China, and DTC Marketplaces

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer at Luxasia, to discuss the latest news in ad tech and martech.In this week’s episode:   – TikTok owner ByteDance has launched a new e-commerce platform, two years after the tech giant initially dabbled in the marketplace. ByteDance’s first foray into e-commerce was in 2018, when the firm launched an e-commerce feature (in partnership with Alibaba) in short-form video social platform [...]

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• Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O’Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and martech.In this week’s episode:– Apple used it’s Worldwide Developers Conference on Monday to announce that it is making changes to its ID for advertisers (IDFA) solution. The updated solution, which will effectively take the form of identifier for vendors (IDFV), [...]

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• TheGamingEconomy's Mat Broughton on Amazon, AT&T, and Brian Wieser's Ad Spend Forecast

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor at ExchangeWire sister publication TheGamingEconomy, to discuss the latest news in ad tech and martech.In this week’s episode:– Widely covered in US media late last week, and discussed on the MadTech Podcast last year when initially out forward, the EU is gearing up to bring antitrust charges against Amazon in the coming weeks. It’s expected that Margrethe Vestager, EU competition [...]

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• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech.In this week’s episode:– Facebook has invested in Indonesian super utility app Gojek, with the specific aim of supporting the app’s digital payment facility, GoPay. The investment sum wasn’t disclosed, but is thought to be in the low hundreds of millions (USD), [...]

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• Essence's Matt McIntyre on Zynga, Quibi, and The Guardian

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech.In this week’s episode:– Social gaming company Zynga has bought Istanbul-based Peak Games for USD $1.8b (£1.4b), split evenly across cash and shares. The purchase is a move towards extending Zynga’s portfolio of titles, as well as its audience beyond the US. We reported in our sister publication, The [...]

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• Gavin Stirrat on TikTok's AR Product, Axel Springer's eBay Bid, and Antitrust in the US

  4 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to industry veteran Gavin Stirrat, about the latest news in ad tech and martech. On this week’s episode:   – TikTok recently unveiled plans for a new augmented reality product, provisionally deemed the “AR Brand Effect” ad. According to a Forbes article from earlier this week, the new offering could prove disruptive to several industries, including advertising: it’s said to enable users to add interactive visuals supplied by advertisers. [...]

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• Amobee's Maria Flores Portillo on the WFA Future of CMOs Survey, M&S, and TV Upfront Woes

  4 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Maria Flores Portillo, General Manager, EMEA, Amobee, about the latest news in ad tech and martech. On this week’s episode:– The World Federation of Advertising (WFA) has released the largest international effort to survey marketers on the future of the CMO role. After surveying over 800 marketers globally and conducting some 700 interviews, the report found that the role of the CMO will become more important [...]

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• The MadTech Podcast Special: Connected TV - Realising The Opportunity

  4 months ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes. Our first series focuses on CTV, and the (debated) opportunity for ad tech in this channel. In this episode, Rachel Smith, ExchangeWire COO, interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4; Emma Newman, CRO with Pubmatic; and Simon Macson, Senior Product Manager, Europe, Samsung [...]

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• Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report

  5 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech. On this week’s episode:– As brands continue to battle the impact of COVID-19, the approaches of some of the world’s major brands have become more defined. Lara O’Reilly’s summary of how the world’s major brands are approaching marketing during COVID presents a fascinating picture of the depth [...]

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