Podcast

• AdColony's Matt Barash on IPA Bellwether, Axel Springer, and CVS

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Matt Barash, SVP Strategy & Business Development, AdColony, and Ciaran O’Kane, CEO, ExchangeWire, to discuss the latest news in ad tech and martech.On this week’s episode:– The IPA (Institute of Practitioners in Advertising) in the UK, has released their Q1 Bellwether report which surveys marketing spend and companies marketing intentions and financial confidence. Unsurprisingly, it shows a significant drop in spend – the fastest decline since the 2008 [...]

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• GroupM's Brian Wieser on Earnings Reports, Esports Advertising, and Huawei

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech.On this week’s episode:– Netflix has unsurprisingly done well during Q1, more than doubling anticipated numbers of new subscribers expected for the quarter to 15.8 million worldwide (7m EMEA, 3.6m APAC, 2.9m LATAM, & 2.3m North America). However, the company has noted that this is likely to be a [...]

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• The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant programme for small businesses to access during the COVID-19 crisis, in the form of cash grants or advertising credits. This is a smart move by Facebook since a big proportion of their ad business relies on SMBs, so they want [...]

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• The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – Chinese apps are profiting nicely via diversified revenue models, in a time when people are consuming more content than ever. Chinese podcasting app, Lizhi, had been struggling to turn huge listener audiences into profit. It then created a virtual gift [...]

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• Digiday's Lara O'Reilly on Coronavirus Ad Spend; Streaming; and Gaming

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Lara O’Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. On this week’s episode: – There are countless news stories and anecdotes about how coronavirus is negatively impacting the digital marketing industry. For example, WPP has dropped awards, cut top salaries and are on a hiring freeze; the UK ad market is expected to see a 50% drop; publishers losing out because of [...]

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• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week’s episode: – In streaming wars news this week, FoxCorp is set to acquire ad supported free streaming service Tubi, for USD$440m (£372m), selling their stake in Roku. This is a clear move from the media giant to acquire a growing AVOD asset, as their competitors have, [...]

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• PubMatic's Emma Newman on Apple; Broadcasting; and Project REARC

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Emma Newman, CRO EMEA, PubMatic, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple have been fined by the French antitrust regulator (for a second time) for cornering the market with a preferred deal with two wholesalers, which meant others weren’t able to compete. They are being fined USD$1.2bn (£1.0bn). In February the French competition authority also fined [...]

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• Sue Hunt on the Olympics, Criteo, and Quibi

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week’s episode: – As concerns over the outbreak of coronavirus continues, the potential impact of cancelling the 2020 Olympics on ad spend is considered. Would advertised re-allocate their budgets should the Olympics be cancelled? What would the impact be on agency holding companies? – The French Data Protection Authority, [...]

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• The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week’s episode: – In the US, Axios reports that the FTC review into alleged monopolistic behaviour of tech companies through acquisitions, is gathering pace. It’s being specifically fuelled by the understanding the FTC has that current tech giants made high volumes of small acquisitions in [...]

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• Essence's Ryan Storrar on TikTok, the 5th Cookie, and Challenger Brands

  5 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week’s episode: – While advertiser interest in video streaming app, TikTok, is growing, the company looks to expand product offerings across e-commerce, games, music streaming and financial services. This is seen as an effort to compete with incumbent heavyweights such as Tencent, owners of [...]

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