Podcast

• Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  2 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – Retail Tech News reports that UK consumers spend more money online than any other country. According to data from Merchant Machine, the average UK shopper shelled out USD $4,516 (£3,250), generating total ecommerce revenue of USD $223bn (£160bn) by the end of [...]

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• Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  3 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – Consumers are too hung up on the “Peeping Tom theory of privacy”, writes Wired’s Sam Whitney (who also coined the phrase). This is the perception that the current digital targeting and tracking ecosystem leaves us susceptible to having our most intimate details stolen and mishandled by [...]

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• Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital

  3 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   In this episode: – Google is reportedly contemplating implementing a function that will force app developers to explicitly ask Android users for permission to collect their data. The move would imitate Apple, who announced that they would introduce a similar measure as part of their upcoming iOS 14 update, which [...]

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• The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  3 months ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming Economy’s Predictions 2021: Mobile Gaming as a starting point, Rachel Smith, COO at ExchangeWire, David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever, and Tom Simpson, SVP APAC at AdColony, discuss the rapid evolution of the gaming landscape, [...]

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• Cavai's Ed Preedy on FLoC, Anime's Path to the World Stage, and Birdwatch

  3 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ed Preedy, global CRO at Cavai, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   – Google has effectively opted to replace cookies with Federated Learning of Cohorts (FLoC) within Chrome. A form of API that facilitates targeted advertising based on the general interest of users, Google claims that FLoC is almost 95% as effective as the third-party cookie when it comes to [...]

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• ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  4 months ago Podcast

  

  In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.   In this session: – WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of [...]

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• FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  4 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   – Reach has become the UK’s 4th biggest source of online traffic in the UK. The nation’s largest regional news media group trails only Google, Facebook, and YouTube, and says it expects profits to exceed analysts’ expectations of £122m to land somewhere between £130m and [...]

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• Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  4 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech. In this episode: – Guinness Atkinson Asset Management has announced the launch of an ad tech and martech-focused exchange traded fund (ETF). The SmartETFs Advertising & Marketing Technology ETF (listed on the New York Stock Exchange as MRAD) is “an actively managed global investment strategy with a fully transparent portfolio” that [...]

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• The MadTech Podcast 2020 Christmas Special

  5 months ago Podcast

  

  It’s the MadTech Podcast Christmas Special! In this episode, ExchangeWire’s Rachel Smith, Lindsay Rowntree, Ciaran O’Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google’s decision to terminate third-party cookies; Margarethe Vestager’s vow to use more injunctions to penalise Big Tech; the FTC’s lawsuit against Facebook; and the growth of gaming and ecommerce.

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• IAB Australia's Gai Le Roy on Zenith, the News Media Bargaining Code, and WhatsApp

  5 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this episode: – Zenith has released its predictions for the global ad market in its Advertising Expenditure Forecasts report. The ROI agency, which is part of Publicis Media Group, forecasts that ad spend will decline by 7.5% in 2020, a softer fall than the 9.1% initially predicted [...]

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