Podcast

• MediaSense's Ryan Kangisser Discusses Altice-Cheddar, Google Defaulting to Ads.txt Inventory, and P&G Purchasing DTC Brands

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest madtech news and trends In this week’s episode: – Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming? – Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self [...]

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• Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV ads – The Annual IAB Adspend Report, and what it means for the industry – The other social media platforms (namely, Twitter and Snap) becoming utility   The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer

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• BidSwitch's Barry Adams Discusses Epsilon, Sellers.json & Hulu's Stake Buyback

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: – Why Publicis are buying Epsilon – The IAB Tech Lab’s new specs for ad seller transparency; Sellers.json and OpenRTB SupplyChain Object – Why AT&T has sold its stake in Hulu back to Hulu

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• The Trade Desk's Anna Forbes Discusses IBM Offloading Martech, Lastminute.com Launching Consultancy & Sizmek

  3 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest madtech news and trends. In this week’s episode: – IBM selling their marketing software and e-commerce platform to private equity firm Centerbridge. What are the implications for other areas of their business and for the ad tech-martech relationship as a whole? – lastminute.com launching their own in-housing consultancy Playbook, to sit aside their existing [...]

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• Why Brands Should Embrace In-App Advertising with PubMatic, Publicis Media Precision & Grabfood

  4 months ago News

  

  **This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise** This week’s edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising [...]

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• The Media Trust's Will King Discusses Google's Stadia, the Latest EU Fine & the AOP Cookie Consortium

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest madtech news and trends. In this episode: – Google enters gaming with the launch of Stadia – The EU fines Google €1.49bn – Is there an argument for big tech not being broken up? – The Media Trust’s project with the AOP to help publishers understand their ecosystem

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• Deutsche Telekom's Gerhard Louw Discusses In-Housing, Breaking Up Big Tech & Facebook's Take on Privacy

  4 months ago News

  

  In this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends. In this episode: – Sen. Elizabeth Warren’s presidential proposal to break up Google, Facebook, and Amazon – Interpretations of Mark Zuckerberg’s latest blog post, claiming Facebook will become a ‘privacy-focused platform’ – The direction of in-housing and remuneration models according to a recent WFA report

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• DTC Jewellers Taylor & Hart Discuss How They Are Changing Their Industry

  4 months ago News

  

  In this edition of The DTC Podcast, Nikolay Piriankov, CEO, Taylor & Hart, talks to DTCDaily’s Lindsay Rowntree and Ciaran O’Kane about how DTC is changing the jewellery sector for good, and how Taylor & Hart are growing a successful jewellery business by cutting out the middle man.   This post was originally published on our sister site, DTCDaily.

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• Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC

  4 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: – France threatens to tax big global tech companies generating local revenue – DTC brands need legacy brands to move beyond critical mass – Podcast popularity driving diverse audio advertising strategies The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer

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• Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove

  5 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week’s episode: – The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms – Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong – DTC brand, Heist, choosing OOH to scale and build [...]

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