MadTech Podcast
Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text
On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]
-
Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint
On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]
-
Fionn Hyndman on SVOD, Marketing Analytics, and PandaAds
On this week's episode of The MadTech Podcast, digital consultant Fionn Hyndman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the APAC SVOD market, the future of marketing analytics, and PandaAds. APAC sustains its SVOD momentum Will such an explosion in [...]
ExchangeWire on Google's €25bn lawsuit, Meta's Responsible Innovation team, and Roblox
On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Lindsay Rowntree and Mat Broughton to discuss Google's latest run in with EU and UK regulators, Meta disbanding their Responsible Innovation team, and Roblox exploring advertising. Google [...]
-
M&S’s Alexander Williams on Netflix’s CPM, New EU Ad Rules, and Shopify Against Amazon
On this week's episode of The MadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's CPM, industry bodies' responses to new EU political ad rules, and Shopify warning [...]
-
VideoWeek’s Vincent Flood on Tencent’s Ad Move, Video Streaming, and Google’s New SDK
On this week's episode of The MadTech Podcast, Vincent Flood, founder and editor-in-chief at VideoWeek, joins John Still and Lindsay Rowntree to discuss Tencent bringing ads to their short-form video service, video staying up as WARC revise their ad spend [...]
-
ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin
On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]
The MadTech Podcast Special: Radical Simplification
On our seventeenth edition of The MadTech Podcast Special, Sonal Patel, MD Asia at Quantcast, joins ExchangeWire’s Ciarán O'Kane to discuss radical simplification in an age where there are more hurdles than ever to delivering great customer experiences and economic [...]
-
Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes
In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]
-
HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music
In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music. Google push cookie deprecation [...]
Popular Tradertalks
Latest Posts
-
The Stack: Amazon Shutters Wholesale Distributor in India; Meta Fined by Irish DPC -
EU Threatens Twitter with Fine Over Compliance; Amazon’s Hardware Teams First to be Hit as Tech Giant Downsizes -
Twitter Abandons Policy to Prevent Covid Misinformation; China Creates Consortium to Design New Semiconductor Chips -
Irish DPC Fine Meta €265m; Content Removal Axed from Online Safety Bill -
Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux