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DoubleVerify Announces Programmatic Platform Certification Program for Connected TV Fraud Protection
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions. To date, certified partners include Amobee, MediaMath, [...]
Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads
Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date and this partnership will enable the upcoming new mobile game “Shadowgun War Games”, a free-to-play multiplayer tactical FPS with outstanding graphics and intense 5v5 gameplay to run premium in-game advertising. MADFINGER Games [...]
Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast’s addressable TV services verified by PwC; Infosum partners with zeotap; Broadsign and TPS announce partnership. Global announces launch of DAX across outdoor and audio Global, the Media and Entertainment group, has announced that DAX, its digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, [...]
Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week’s episode: – Google has announced it is to phase out support for third-party cookies within two years, and is planning to replace them with ‘open standard mechanisms’ under its Privacy Sandbox. While the use of third-party cookies has been under threat for some [...]
CMOs: In-House Data Skills Improve but Poor Management Costing Millions
Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise in-house. Findings suggest that although there have been moves to ensure data expertise can be found within brands, more needs to be done. CMOs believe they have the skills they need within the business to manage data effectively (79%) but just [...]
Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access
Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. This is done via TPS Engage’s partnerships with audience recognition software providers, tapping into [...]
Why Content is the New Digital Hero
Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster movie, its hero would be the audience, around which all action is centred. As a result, an entire industry has grown up around the targeting of ads based on consumers’ personal information and internet habits. But as the ecosystem’s storyline unfolds, [...]
Adverty is now a Unity Technologies Asset Store Publisher
Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Adverty’s advertising solution uses Unity to display seamless in-game ads through an SDK launched to the public in December last year, accessible from the Adverty website. In this new installment, the Unity SDK [...]
IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the business cycle recovers from its current soft spell. Report highlights – Bullish expectations for marketing in 2020-2021 as a result of diminishing political and business uncertainties. – Internet advertising again cited as the primary driver of overall growth in marketing spend, with budgets [...]
Seven Reasons To Attend ATS Stockholm
We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we pivoting from precision to predictive marketing? Is the industry ready to look beyond the cookie? And what future can digital media buyers and sellers expect. With all that in mind I have outlined seven key reasons to come this year’s [...]
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Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC