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Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report
Global leader in digital ad verification, Integral Ad Science (IAS), today released its latest Media Quality Report (MQR) for H2 2019. The MQR provides insight into the performance and quality of digital media in Australia with global comparisons on viewability, brand suitability, and ad fraud. Australia was one of the strongest performing countries for advertising media quality across all of the key benchmarks. This performance is likely a testament to the sophisticated local ecosystem of advertisers, publishers, and industry bodies for [...]
GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup
In today’s ExchangeWire news digest: GroupM survey reveals consumers’ concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers’ digital concerns Research released by WPP’s media investment arm, GroupM, reveals consumers’ feelings towards digital marketing. Surveying almost 14,000 consumers across 23 countries, the Consumer Trust in Digital Marketing survey made some notable discoveries, including that TV ads create a more positive impression on most consumers than digital, [...]
Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM
Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation’s new CIIM metric. 1. What are the main objectives for the introduction of the CIIM metric? CIIM intends to prove the value of multicultural and inclusive advertising from a subjective conversation to an objective, empirical fact, demonstrating that culture enhances consumer connections while adding substantial incremental [...]
COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan
In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with the ongoing crisis. COVID-19 sees publisher revenue guarantees falter Third-party revenue generating platforms for ad publishers have begun altering their payment processes. Altice-owned Teads and ad tech company GumGum Inc have sought changes to their payment arrangements with clients, with Teads invoking [...]
Advertising Vs Coronavirus: Part Two - The Service Layer
In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition could expand after crisis I specialise in paid search and the two main clients I work on – a travel company and a global company with departments in several affected markets – have significantly limited spend, so day-to-day operations have quietened [...]
Safari Blocks Third-Party Cookies; Contextual Ads "More Engaging"
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; ASOdesk raises USD$1M; and DoubleVerify Partners with Ad Council to Address COVID-19 Crisis. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of [...]
Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week’s episode: – In streaming wars news this week, FoxCorp is set to acquire ad supported free streaming service Tubi, for USD$440m (£372m), selling their stake in Roku. This is a clear move from the media giant to acquire a growing AVOD asset, as their competitors have, [...]
PubMatic Infographic: Impact of Covid-19 on Global Ad Spend
Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases. In the coming weeks, PubMatic will continue to watch ad spend trends across all industries and update these numbers.
Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor
Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists Agency (CAA), advertising holding company WPP and Hasbro. Gutfreund is currently a board member with Tubular Labs, the premier measurement and analytics solution for social video, and a strategic advisor for Super Awesome, the leading kid tech startup that [...]
Study Finds Contextual Ads Are More Engaging & Memorable
GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership with neuroanalytics company SPARK Neuro, which examined how an ad’s contextual relevance to content influences consumers. Ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall, the study found. It also revealed that [...]
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