Latest Stories
Viber's Cristina Constandache on Netflix and Facebook
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week’s episode: – Competition to Netflix is hotting up, leading to increased speculation around if, and when, the platform will introduce an ad-funded model to compliment their subscription service. Globo building a USD$50m (£41.4m) studio whilst refusing to sell content to Netflix; a drop in subscriber numbers in the [...]
10 Wild Predictions for Europe's Big Ad Tech Week
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]
Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton’s Podcast Metrics is a powerful tool for analysing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more. The IAB Tech Lab Podcast Measurement Certification verifies [...]
Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this year the Association of Online Publishers (AOP) launched its Protocol, the second phase of its Cookie Consortium programme, in conjunction with The Media Trust, to accurately identify and categorise cookies. ExchangeWire speaks to Richard Reeves, managing director, AOP; along with Matt [...]
Sixty-Two Percent of Consumers Report Better Online Ad Experience; 4C Launches Source-of-Truth Attribution
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches solution to optimise ad campaigns and measure business outcomes more effectively; Equifax DDM expands partnership with audience tech platform into US. 62 percent of consumers report a better experience with online ads than a year ago dataxu, a leading global software provider [...]
Teads Signs Exclusive UK Partnership with TI Media
Teads, the global media platform, today announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience. TI Media is at the forefront of creating quality content and brands that entertain and fuel the passions of millions of consumers every day. Its heritage spans over [...]
Marketing Town Launches New Brand Identity as it Celebrates Five Years of Success
Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch of the new name, brand, and website follows the company’s impressive growth and development. Since its launch in 2014, Marketing Town has seen exceptional growth with strong performance figures up 220% YoY with very little outside investment. The last five years has also seen Marketing Town ranked in the Startups 100 Index in 2017, and its CEO and Founder, Ken Leren [...]
The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town
Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector’s successes. What are the main benefits of performance marketing campaigns over alternative forms of digital advertising? What are the perceived drawbacks? Performance marketing is one of the most successful forms of digital marketing, and it’s gaining popularity. Yet to be truly successful, performance marketing should be based on a [...]
How Marketers Can Benefit From the Digital Out-of-Home Revolution
In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads should be correctly contextualised. No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. The promise of DOOH is huge, offering innovative and actionable content for consumers – and better [...]
The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels to marketing campaigns; Broadsign partners with Place Exchange; AOP announces partnership with Fenestra; and sixty percent of UK smart speaker owners have made a purchase by voice over the past 12 months. The Ozone Project partners with ADmantX ADmantX, a data provider [...]
Latest Posts
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IAB Europe Releases TCF v2.0: Google Set to Adopt Framework -
Thomson Reuters' Rob Brett on Facebook Privacy, Apple ITP, and Farfetch -
Zeotap's Alex McIlvenny on the ID Conundrum for Brands in the Privacy-First Era -
Balancing Performance Marketing with Agency Spend -
Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group