Latest Stories

• IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

  2 days ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [...]

• Meta May be Taking AI to Instagram; Microsoft Chief Meets UK Chancellor Over Activision Deal

  3 days ago News

  

  In today's ExchangeWire news digest: Meta is reportedly developing a new AI feature for Instagram; Microsoft's president meets the UK chancellor "seeking solutions" over the blocked Activision deal; and Japan renews its strategy for domestic production of semiconductor chips. Is Meta [...]

• ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon

  3 days ago News

  

  As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

• Bidstack Revs Up In-Game Advertising with Leading Mobile Racing Studios

  3 days ago News

  

  Bidstack, the technology company pioneering intrinsic in-game advertising, celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.  Bidstack's technology [...]

• AI Paid Search Experts, Brightbid Joins Forces With Nasdaq Listed Group Speqta

  3 days ago News

  

  BrightBid, the AI-driven paid search advertising company with a strong presence in the UK, Sweden, Norway, and Denmark has joined forces with Speqta, a holding group listed on Nasdaq First North Premier Growth Market, in a share deal currently worth [...]

• VIOOH Launches New Real-Time Platform Alongside Suite of Premium Features

  3 days ago News

  

  Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic [...]

• ArcSpan Launches Next-Gen DMP for First-Party Publisher Monetisation

  3 days ago News

  

  ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]

• Amplified Intelligence Launches Attention-Adjusted® Reach Curves to Elevate Reach-Based Planning

  3 days ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

• Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability

  3 days ago News

  

  As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

• MediaMath Partners with Confiant to Ensure Ad Quality & Security

  3 days ago News

  

  One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected [...]