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US Opposes Australia's Media Bill; Netflix Exceeds Q4 Projections
In today’s ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia’s News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond. US objects to Australia’s News Media Bargaining Code The Office of the US Trade Representative has voiced opposition to a draft bill in Australia that will force big digital platforms to pay for news content. Australia’s parliament is currently reviewing a draft [...]
SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets
SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Effective immediately, the new agreement expands SoundCloud’s existing global relationship with AdsWizz. AdsWizz and its regional sellers are the exclusive sales representative for advertisers seeking to reach SoundCloud’s young, highly engaged, and influential audience in [...]
Magnite Appoints Julie Selman as New UK Managing Director
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, and digital media sales. Joining from FreeWheel, a Comcast company, Selman most recently held the position of senior director and head of Demand Strategy UK and Northern Europe. During this time, Selman played a key role in establishing the FreeWheel [...]
Taboola Joins Snap, Instagram, and Twitter in Introducing "Stories" Offering, Now For The Open Web
Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that cycle automatically. Taboola’s Stories product also represents an exciting opportunity for brand [...]
FCC Makes $80bn in 5G Auction; A Third of IMAA Members Financially Stable After COVID
In today’s ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA’s members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will have ditched native mobile apps in favour of messaging by 2025. FCC receives $80bn for more 5G airwaves The US government is set to receive USD $80.9bn (£59.4bn) from bidders seeking licenses to use airwaves for 5G service. The figure, first reported [...]
Passendo Solidifies its Growth with Three Strategic Hires in 2021
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team has expanded again with senior roles being added in International Business Development, Publishing Development and Customer Success. CEO Andreas Jürgensen says that the recent hires are the first step in many that will come this year as Passendo enters into a [...]
Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices
In today’s ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon’s Prime for anti-cancellation tactics; and content recommendation “chum boxes” are as guilty of spreading fake news as outgoing president Trump, according to Josh Sternberg. Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, [...]
Roku Rescues Quibi's Content; OpenAP Launches SSP for TV
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi’s content; OpenAp launches an SSP for TV; Google admits to carrying out an ‘experiment’ in Australia that saw some media sites omitted from its search results; and mobile apps saw 218 billion downloads over 2020, the highest number on record. Roku buys rights to Quibi content Roku has reached a deal to take exclusive ownership [...]
SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech
At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their journey. In this post I am going to focus on four mature, scaled European ad tech companies that, in the year ahead, will be looking at various financial options. Criteo Criteo is the undisputed king of European ad tech. It has successfully [...]
FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative
On this week’s episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: – Reach has become the UK’s 4th biggest source of online traffic in the UK. The nation’s largest regional news media group trails only Google, Facebook, and YouTube, and says it expects profits to exceed analysts’ expectations of £122m to land somewhere between £130m and [...]
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Google Acquires Fitbit; $80bn Spent on More 5G Airwaves -
FCC Argues for Looser Media Ownership Rules; Gannett Aims for 10m Paid Digital Subs -
US Opposes Australia's Media Bill; Netflix Exceeds Q4 Projections -
FCC Makes $80bn in 5G Auction; A Third of IMAA Members Financially Stable After COVID -
Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices