Latest Stories

• Social Media Isn’t Social. It’s Just Media.

  5 days ago News

  

  In part one of this three part perspective, Dan Gee, managing director and co-founder of Media Futures Market, makes the case of why social media is not really social anymore. He explores how to make the most of social media, [...]

• RedCircle’s Mike Kadin on the Programmatic Audio Landscape

  5 days ago Podcast

  

  In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: How programmatic ad tech is evolving within audio according to listener habits How brands can ensure [...]

• Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

  5 days ago News

  

  Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]

• Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation 

  5 days ago News

  

  Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as well as how we sees programmatic DOOH [...]

• Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

  6 days ago News

  

  In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]

• Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

  6 days ago News

  

  In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop [...]

• dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces 

  1 week ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country [...]

• The Stack: AI and Ad Tech Under Scrutiny

  1 week ago News

  

  This week, regulatory bodies across the globe signaled a sharp turn toward stricter oversight. In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and [...]

• GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

  1 week ago News

  

  GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]

• Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics

  1 week ago News

  

  Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]