Latest Stories

  • Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

    This week’s LATAM Round Up brings three stories: Globo’s video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry ad agencies and brands, including providing digital platform for campaigns; and, finally, a research study on Brazilian gamers shows that users are willing to download apps with advertising.

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  • Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; und Fünf Fragen an Marco Dohmen, FreeWheel.

    Ad Fraud und Markensicherheit weiterhin heiße Themen in Deutschland

    Auch für den deutschen Markt hat der Verification-Anbieter Integral Ad Science einen Media Quality Report erstellt. Das Ergebnis: Die Markensicherheit ist leicht gesunken, Anzeigenbetrug [...]

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  • Beyond Viewability: The Hygiene Factor the Ad Industry Just Can’t Shake

    Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable impact is of little value. But deciding what constitutes ‘impact’ is a topic of ongoing debate, particularly in the complex and nuanced digital world, as explains Alex Timbs, head of data and attribution, Oath, writing exclusively for ExchangeWire.

    Brands and agencies have long debated what metrics should be counted when it comes to assessing a campaign’s performance. After years of post-recession budget [...]

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  • 42% Win Business with AI Products: Perceptions of AI at dmexco 2017

    With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the ground in the Koelnmesse, exclusively for ExchangeWire, to understand the changing perceptions of AI in the advertising industry.

    Some interesting statistics were derived from the research, with one of the most interesting findings that, of the companies with AI [...]

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  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

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  • Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Innovative digital formats to drive future global ad growth; New tech builds loyalty; and Consumer ad fatigue driving paid on-demand TV viewing.

    Innovative digital formats to drive future global ad growth

    Social media in-feed ads, online video, and other digital formats, such as paid content and native advertising, are leading the growth [...]

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  • ‘Amazonification’ Is Here: Get Used to It

    The term ‘Amazonification’ is the latest buzzword doing the rounds in the press, as Amazon yet again makes headlines – this time for using catwalk trends to take on the high street. Writing exclusively for ExchangeWire, Ray Fowler, director, Transform, explains why Amazon is set to transform the advertising industry, as well as every other industry that crosses its path.

    The stream of market takeover stories has been constant, but none of them have been random or illogical. Rather, Amazon takes [...]

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  • How to Build Your Ad Tech Brand in Germany

    As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market.

    With a population of more than 80 million people, Germany is Europe’s largest market by some margin. It’s therefore not surprising that companies from abroad strive to enter and conquer this country. Tech companies in particular have an eye on [...]

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  • Striking the Balance Between Human & Machine in Marketing

    Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively for ExchangeWire. 

    The good news is that every aspect of this increasingly complex role will be extensively discussed at dmexco this year – it’s a great way for the digital marketing industry to collectively learn from each other and [...]

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  • AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to Indonesia; Maxus becomes Essence in Korea; and Social impacts SEA trust in financial brands.

    AU online ads hit £4.64bn

    Online ad spend in Australia has climbed 11.7% year-on-year to reach AUD$7.6bn (£4.64bn) in fiscal 2017, ended June 30.

    The “robust double-digit growth” helped [...]

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