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FreeWheel Council for Premium Video Europe Releases Latest Study
The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, produced in partnership with media research and strategy consultancy company MTM: The state of European TV attribution. The report, one of the first of its kind in Europe, underlines how TV attribution is increasingly becoming critical to measure the impact and weight attributed to TV on business outcomes. It also explores the challenges associated with measuring ad effectiveness in a cross-screen world of content consumption and [...]
Teads Signs Global Partnership with GROUPE RENAULT via OMD
Teads, the global media platform, today announced a global partnership with GROUPE RENAULT via OMD to deliver full funnel video and viewable display advertising solutions across the single-point of access to the world’s most iconic and trusted media brands reaching 1.5 billion unique users every month. Creativity and data are the two main pillars of a partnership aimed at creating premium brand experiences, in order to attract user attention and deliver impactful effective media solutions. In digital advertising, creativity accounts for up [...]
The Benefits of Implementing the Transparency & Consent Framework v2.0
Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how [...]
Why Transparency Matters as DOOH Dives Deeper into Programmatic
As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for ExchangeWire, Adam Green (pictured below), SVP and GM of Broadsign Reach, discusses the respective roles of each player within the industry in reaching the goal of successful programmatic DOOH. Programmatic is the best way for advertisers to deliver engaging, relevant ads [...]
Bidstack Reaches New Checkpoint with Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account director of games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising in Scotland, before progressing into digital. Her breadth of knowledge spans from editorials in the Trinity Mirror to digital ad platforms across mobile, WiFi, DOOH and programmatic. Commenting on her appointment, Mackie said, “46% of all video gamers are now [...]
Messaging Apps: The New Browser
Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue Officer, Rakuten Viber, in this exclusive interview on how messaging apps can be used as an effective and brand safe environment for advertisers. What advantages do brands see by spending in messenger and super-utility apps? What can be done to ensure these ads are brand-safe, non-intrusive, and privacy-compliant? Industry stats show that users spend more time on [...]
Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and social media overtakes print to become the third-largest advertising channel. Adjust to expand APAC presence with USD$227m (£184m) investment Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, has secured USD$227m (£184m) in funding to fuel its expansion into new [...]
Likely Outcomes as We Move to A First-Party Ad Economy
It’s easy to hold negative views about the state of the market right now. The third-party infrastructure that forms the basis of the digital marketing ecosystem is slowly being dismantled by regional privacy legislation and browser ITP initiatives. We are witnessing a shift to a first-party ad economy. It’s going to be a difficult transition. From the DPA’s subjective interpretations of the GDPR, to unpredictable browser ITP moves, it is difficult to read what will happen next. In this post I will [...]
What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising
In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]
Channel Factory Reveals Results Of Brand Suitability Survey
Channel Factory, a world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides a wide view of the sensitivities that surround the type of content deemed-brand suitable across industries, countries and cultures. Executives from TAG, GroupM, and ABC, endorsed the survey results as a vital step in extending the brand suitability discussion across the digital advertising industry. The survey finds that [...]
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