Latest Stories

• "In a World of Walled Gardens, We Want to be Fields" – a Recap of Equativ's Cannes Panel

  2 days ago News

  

  Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.  Taking place on [...]

• Meta Faces Backlash Over VR App Charges; Deliveroo Introduces Ads on Delivery App to Bolster Revenue

  2 days ago News

  

  In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks.   Meta in hot water over VR app charges The Financial Times [...]

• MINT Sustains its Strong Growth with Key Hirings

  2 days ago News

  

  MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...]

• ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party Cookies

  2 days ago News

  

  With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...]

• Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

  3 days ago News

  

  Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

• France Next on the Map for Ad Tech Vendor Adnami Following New Partnerships with Ad4Good & TF1

  3 days ago News

  

  It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]

• Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI

  3 days ago News

  

  In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]

• DISQO Selected to Enhance Adelaide's Attention Metric Enabling More Efficient Advertising Outcomes

  3 days ago News

  

  Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]

• Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox

  3 days ago News

  

  Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about [...]

• ID5's ID Proven to Increase Average Bid CPM Across All Browser Environments

  3 days ago News

  

  ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]