Latest Stories

• ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying

  2 weeks ago Podcast

  

  ExchangeWire discuss the 4 tech giants' ad revenue, news consumption habits across age groups, and Omnicom using AI agents in live media buys.

• How Can Agencies Build Partnerships That Last?

  2 weeks ago News

  

  In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship…

• The Stack: AI’s Next Phase 

  2 weeks ago News

  

  This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...]

• Emerging Channels, Cleaner Pipes: Assembly’s Tom Cogan on Where MENA Programmatic is Heading

  2 weeks ago News

  

  Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...

• Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright

  2 weeks ago News

  

  In today’s Digest, we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding; Amazon taking aim at supply chain dominance; and publishers suing Meta over AI training copyright claims.

• The 'Hair-On-Your-Pillow' Theory of Contextual Advertising

  2 weeks ago News

  

  This week, Shirley Marschall looks at why a message that can feel well-placed in one environment may feel intrusive in another. Like hair, of course…

• Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth 

  2 weeks ago News

  

  In today’s Digest, we look at the Trump administration considering AI model safety reviews,Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth

• Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5m

  2 weeks ago News

  

  In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...]

• "The Intersection of Insight, Innovation, and Measurable Impact": Banke's Natasha Chandnani on a Winning Entry for The Wires

  2 weeks ago News

  

  In the lead up to this year’s Wires awards, we caught up with Natasha Chandnani, Head of Brand and Marketing at Banke. As a judge for the upcoming awards, she shares what she’s most excited about and what she believes [...]

• ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences

  3 weeks ago Podcast

  

  ExchangeWire discuss Index Exchange's containerised DSP, Meta's move into CTV advertising, and News UK's synthetic audience-planning tool.