Latest Stories

• Paapi Raises £420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement

  1 day ago News

  

  Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling one of ad tech’s biggest challenges: giving brands [...]

• Piwik PRO Launches its New App for Shopify

  1 day ago News

  

  Piwik PRO, a leader in privacy-focused analytics solutions, launched its new application for Shopify, one of the world's largest e-commerce platforms used by over 2 million online sellers. The integration delivers advanced analytics capabilities, including a built-in customer data platform [...]

• Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation

  1 day ago News

  

  FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]

• Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

  1 day ago News

  

  Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.  Powered by the company’s award-winning contextual [...]

• Digest: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children

  1 day ago News

  

  In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

• Same Streets, Same Feeds: The Gentrified Digital Advertising World

  1 day ago News

  

  This week our columnist Shirley Marschall takes on the homogeneity of the digital world, and why the dominance of the walled gardens represents convenience, not strategy... Once upon a time, every city centre had its own character. Local shops. Neighbourhood quirks. [...]

• Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook

  1 day ago News

  

  Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape.  Digital advertising in Southeast Asia is going through a major reset. With Singapore and [...]

• Acxiom & LoopMe Launch Survey-Based Custom Audience Partnership

  2 days ago News

  

  LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of [...]

• Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands’ Media Investments

  2 days ago News

  

  Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, today (10th June, 2025) announced a new partnership. Brands using Nano’s ID-free intent solution can now activate Compliant’s Data Integrity [...]

• What does the Ad Industry Make of Meta’s Ad Automaton Plans? 

  2 days ago News

  

  Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions.  Last week, Meta announced big plans that it aims to fulfill [...]