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AdWeek Europe 2018: Industry Responds
With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. Among the key takeaways from the event were insights into programmatic, and how we need to tackle the diversity issue, combining creativity and data, GDPR and transparency. A Need for Agility “At this year’s AdWeek Europe, there were a [...]
Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half (46%) of UK shoppers are worried about security of card transactions, according to data released by Paymentsense. Despite this, 80% of Brits say card transactions, including contactless, were their favourite form of payment.
Trusted & Transparent Leadership in Verification – Why Now Is the Time for Action: Q&A with Nick Morley, EMEA MD, Integral Ad Science
Trust and transparency – two words that have kept the industry focused on developing a sustainable ecosystem that serves all players fairly. Stemming from brand-safety scandals, ad-fraud discoveries, and viewability concerns, ad tech has seen it all in the past few years. So, having passed the year milestone in his position at Integral Ad Science, Nick Morley (pictured below), EMEA MD, IAS, calls for increased efforts to foster transparent and accountable trading. ExchangeWire: 2017 opened up discussion on current hot topics [...]
The Future of Personalisation: Q&A with Monetate
Whether it’s in-store, on their laptops, or through their mobiles, consumers expect an increasingly personalised shopping experience. In this Q&A with Jens Vang Lauridsen, vice president EMEA sales, Monetate, he explains why personalisation is a necessity, whether retailers are paying it enough attention, and how innovative technology, such as voice, will change the way personalisation works. RetailTechNews: Why is personalisation so important for retailers? Jens Vang Lauridsen: Personalisation is everything to retailers now because today’s consumers demand and [...]
Retail Technology Driving Change: Q&A with Sainsbury's-Argos
M&A is a massive part of today’s retail landscape; and in the UK this hasn’t got much bigger than Sainsbury’s 2016 takeover of Argos’ parent company Home Retail Group. RetailTechNews caught up with George Goley, CTO, Sainsbury’s-Argos recently at FUTR2020, to discuss how Argos is embracing retail technology, as well as some of the biggest trends in the space. RetailTechNews: How has retail technology helped Argos develop into a tech-driven company? George Goley: In 2012, Argos was [...]
Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava
Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process. ExchangeWire: Why is brand safety such a difficult issue to solve for? Charles Manning, CEO, Kochava Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs [...]
SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazines, Takes Others Digital-Only; IAB Tech Lab Unleashes Measurement SDK; and Dentsu Aegis Network Unveils New APAC Programmatic President. SPH Looks to Digital As 1H 2018 Falls Flat Singapore Press Holdings (SPH) has reported a 10.9% dip in its media business [...]
Weekly Focus: Marketers Have More Options as Growing E-Commerce Expands SEA Digital Ecosystem
This week, the spotlight is on marketers and the need for them to work within Southeast Asia’s expanding digital ecosystem, the growth of which is fuelled by Chinese investors and increasing use of e-commerce platforms and mobile payments. China’s tech giants in the past couple of years have been pumping big dollars into Southeast Asia. Specifically, Alibaba and its subsidiary Ant Financial, as well as Tencent, Didi, and JD.com last year invested more than USD$6bn (£4.33bn) in the region on mergers [...]
China Mobile Market Requires Right Local Ad Experience
Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market, said Katie Jansen, chief marketing officer of mobile marketing platform AppLovin. In addition, simply replanting marketing templates that worked in the West will almost certainly result in failure, Jansen cautions in this Q&A with ExchangeWire. ExchangeWire: Highlight [...]
Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture
The pace of change in retail is continuing to gather relentless momentum. RetailTechNews spoke to John Zealley (pictured below), senior managing director and industry lead, consumer goods and services, Accenture, during FUTR2020 to outline some of the biggest changes in retail and what retailers need to be doing to leverage these opportunities. RetailTechNews: The consumer path to purchase is becoming increasingly digitalised. How can retailers refocus their efforts to ensure they remain relevant? John Zealley: The new generation of consumer is [...]
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