Latest Stories
Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today (12/06/2019) the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017. As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise [...]
The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough
Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]
Digital Video & Connected TV: Q&A with Chris Bennett, Pixability
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage. ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is [...]
Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s Blockgraph outlines new path for building the future of data-driven TV; Sublime announces acquisition of global measurement company Adledge; and IAS builds first-ever connected TV verification solution directly with leading video publishers including NBCUniversal and CBS Interactive. Stack makes its ad [...]
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad server, along with their dynamic creative optimisation (DCO) unit. It is difficult to overstate the impact of the shopping giant adding ad serving capabilities to its array of successful divisions, with the advertising duopoly of Facebook and Google surely due [...]
Forward's Alessandra Di Lorenzo Discusses Amazon Buying Sizmek, Google Limiting Ad Blocking & Bayer In-Housing Programmatic
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, CEO, Forward, to discuss the latest madtech news and trends. On this week’s episode: – This week Amazon acquired Sizmek’s ad server and DCO. Why did Amazon purchase these parts of the business? Will this prove a threat to Google? And will Sizmek customers leave the platform for independent providers? – Chrome limiting ad blocking to their enterprise users. Will ad blockers shift [...]
Apple WWDC 2019: Privacy Initiatives and the iTunes Sunset
Like many big tech developer conferences, Apple’s WWDC regularly presents opportunities, and curveballs, for advertisers and publishers alike, with this year’s iteration proving no exception. The firm announced that, finally, iTunes is being shut down, with three new platforms rising from its ashes. Furthermore, in the latest attempt to position the company as a ‘privacy as a service’ provider, they announced a privacy-focused single sign-on (SSO) scheme as well as restrictions on location tracking. ExchangeWire examines what iTunes’ shuttering means for [...]
Teads to Create Ad Campaigns in Real-Time at Cannes
Teads, The Global Media Platform, has announced that Teads Studio will be hosting one hour immersive workshops at Cannes (17th – 21st June), where it will be responding to briefs in real-time to deliver mobile assets. “L’Ateliers” are one-hour sessions in which Teads’ top designers will develop highly customised and engaging assets built for upcoming ad campaigns. It will be open to Brand Media Directors, Brand Managers with Media and Creative Agencies. The week-long series of activations will be led by [...]
Stack (by Appodeal) Makes Its Ad Exchange, BidMachine, Available as Open-Source
Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources with unprecedented access, efficiency and transparency. “Since introducing our own ad exchange, BidMachine, as a part of Stack’s set of monetisation products in 2017, we’ve helped mobile app developers around the globe scale their businesses programmatically. Last year, we began testing [...]
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