Latest Stories

• Integral Ad Science Expands Business Operations in Indonesia

  3 days ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS. Arfitrianto is tasked with accelerating IAS’s operations in Indonesia and further driving the media quality mandate in Indonesia by the adoption of IAS’s superior verification [...]

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• EU Appeals to Reinstate $15bn Apple Fine; US Ban of TikTok Postponed

  3 days ago News

  

  In today’s ExchangeWire news digest: the EU Commission appeals against the General Court’s ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip’s integrated media agency in South Korea.   EU appeals decision to drop $15bn Apple fine   The European Commission has announced that it plans to appeal a ruling that saw a USD $15bn (£11.6bn) fine against Apple and the Republic of Ireland overturned. The Commission believes [...]

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• Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration

  3 days ago News

  

  Following its recent win with Japanese brewing giant, Asahi International, UK-based agency, Trouble Maker, along with Plexus, launched their first out-of-home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. “Walk With Us” reflects the heart of the brand’s Italian culture. Peroni’s message focuses on the Italian tradition of “La Passeggiata” – an early evening ritual which Italians routinely take – to walk, connect and socialise. Live until the 4th October 2020, the contextually relevant campaign will run across roadside Large [...]

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• Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020

  6 days ago News

  

  The shortlist for The Wires Global 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with four nominations across three categories, following a further three nominations in The Wires APAC 2020. Now in its fourth year, The Wires Global awards programme recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry. Following the success of the global awards, ExchangeWire [...]

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• AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global

  6 days ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in TikTok Global; China slams Oracle and Walmart’s acquisition of TikTok’s US arm as “extortion”; and the EU extends its probe into Google’s planned acquisition of Fitbit.   Australian government commits $5m to AAP The Australian government has stepped in to provide financial support for [...]

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• The MadTech Podcast: 9 Wild Predictions for 2021 with Fiona Davis and Anthony Rhind

  6 days ago Podcast

  

  On this week’s episode of the MadTech Podcast, we’re doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech’s calendar, ExchangeWire’s Lindsay Rowntree is joined by Fiona Davis, Anthony Rhind, and Ciaran O’Kane to contemplate what’s in store for the industry in 2021. This week, Captify COO Fiona Davis, ad tech veteran Anthony Rhind, and ExchangeWire CEO Ciaran O’Kane join head of content Lindsay Rowntree in a COVID-safe substitute for [...]

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• AdColony Lead The Shortlist at The Wires APAC 2020 Awards

  6 days ago News

  

  The shortlist for The Wires APAC 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with three shortlisted entries. Having launched as a breakout programme in 2019, following the success of The Wires Global awards, which launched in 2017, The Wires APAC recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry. The global pandemic, and unfortunate postponement of ATS [...]

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• Havas Media Group Chooses Freewheel for Media Buying and Management in UK and France

  7 days ago News

  

  Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France.  Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates enterprise-wide consistency and provides comprehensive, end-to-end capabilities from media planning through activation, optimisation and reconciliation. Havas’s selection of FreeWheel comes after a competitive review of media buying platforms conducted last year. The decision to award the multi-year agreement was based on [...]

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• EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia

  7 days ago News

  

  In today’s ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google’s purchase of Fitbit extended; research finds that Australian consumers are increasingly worried about the security and misuse of their data; and content marketing revenues are expected to decline by almost 7% in the US.   EU antitrust investigation into Google’s Fitbit acquisition extended   The European Union’s antitrust regulators have been given more time to decide whether or not to approve Google’s plans to acquire Fitbit. The [...]

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• Lotame and Amobee Unveil Partnership for Global Social Audience Activation

  1 week ago News

  

  Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks.Amobee’s identity solution converts Lotame’s rich taxonomy of unique and privacy-compliant third-party audiences into audience segments that advertisers can use to enhance audience targeting across Facebook, Instagram, Pinterest, Snapchat and [...]

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