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tmwi Supports Nationwide Study into Spread of COVID with Sponsorship Backing
tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of COVID-19. The sponsorship comes as tmwi looks to add its support to an initiative that increases the country’s chances of getting back up and running as soon as possible.The project, by the University of St Andrews and data scientists Blue Hat Associates, aims to gather key information from [...]
DOJ Closes in on Google; Indian Government Bans "Threatening" Apps
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US Department of Justice finalises its plans to take Google to court; India bans almost 60 apps over concerns about state security; the California Consumer Protection Act has come into force; and the French government introduces tax credits to encourage newspaper subscriptions. DOJ closes in on antitrust probe against Google The US Department of Justice (DOJ) is nearing the end of [...]
tmwi Achieve a Double Award Win with Nestlé Purina
tmwi, a leading innovator in data and marketing, today announced that they achieved a significant double win in the FMCG and Best B2C categories at The Drum Search Awards 2020 for their work with Purina, a subsidiary of Nestlé. The Drum Search Awards recognise the most innovative, creative and effective search campaigns in the industry. tmwi continues to lead in areas of data and marketing with the ‘factory’ based in Stratford-upon-Avon and development and platform hubs across the UK and Europe. Constantly [...]
Luxasia's Avis Easteal on ByteDance, Consumer Demand in China, and DTC Marketplaces
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer at Luxasia, to discuss the latest news in ad tech and martech.In this week’s episode: – TikTok owner ByteDance has launched a new e-commerce platform, two years after the tech giant initially dabbled in the marketplace. ByteDance’s first foray into e-commerce was in 2018, when the firm launched an e-commerce feature (in partnership with Alibaba) in short-form video social platform [...]
PubNative White Paper: Deconstructing the In-App Bidding Landscape
PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how it will advance in the coming years. The white paper delves into the in-app bidding products which exist in the landscape, making a comparison between the current solutions and offering exclusive industry contributions and insights. In-app bidding was one of the [...]
Study Finds Some Facebook Apps Misuse User Data; TikTok Looks to Quell Privacy Concerns
In today’s ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users’ email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax credits to encourage its citizens to subscribe to news publications. Researchers uncover email address misuse by some third-party Facebook apps A study by researchers at the University of Iowa has found that some third-party Facebook apps may be misusing their users’ data. [...]
Digital Video Key Channel for Brand Building and Driving Sales
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video to build their brand or gain competitive advantage whilst 40% of agencies invest to tell brand stories. Since 2016, the study has provided insight into the growth and adoption of digital video advertising across Europe, the ways in which video is [...]
Adverity Now Available in the Microsoft Azure Marketplace
Adverity, the data intelligence platform, today announced the availability of Adverity ETL for Azure and SQL Server within the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Adverity’s customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.Adverity is a leading force in intelligent marketing analytics and business-ready data. Marketing data is a critical asset in helping businesses pivot, adapt and grow, but data complexity is hampering success due [...]
New Employment Segments With Over 400 million Profiles from OnAudience.com
OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and sales jobs, the pharmaceutical industry, or IT and technical jobs. The new pack of segments includes over 20 segments built on the basis of online behaviour of users from all over the world. OnAudience algorithms check what kind of websites connected [...]
Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling more brands to tap into the power of immersive in-game advertising as a way to connect with local consumers through Anzu’s innovative advertising platform. “With Anzu.io, we have a new partner on board that fits exactly with the direction of League-M [...]
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Tech Firms Cease Sharing Data with Hong Kong; Which? Uncovers Ease of Ad Fraud on Google -
Instagram Looks to Trial Reels in India; TikTok Under Investigation by US FTC and DOJ -
US Considers Banning Chinese Apps; Advocacy Groups Warn Against Google's Fitbit Purchase -
EU Reveals Plans to Curtail GAFA; India May Force E-commerce Firms to Share Source Codes -
DOJ Closes in on Google; Indian Government Bans "Threatening" Apps