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Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters [...]
Wargaming Partnered with Epom for Ad Delivery Scale-Up
Wargaming, an international game developer and publisher of an iconic World of Tanks, has partnered with Epom ad server to empower their advertising initiatives. The productive cooperation between Epom and Wargaming started in 2020 and continues to unfold in 2021. Epom ad server is the oldest product of Epom company, which was launched in 2010 and has been honed to the industry standard since that time. The ongoing number of clients who use the server reaches over a hundred, while the [...]
Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France. The combination of Samba TV’s first-party TV data and PubMatic’s advanced programmatic targeting [...]
IRIS.TV Announces $18m Series B Funding Round Led by Intel Capital
IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent leaders in the space including Mike Baker, founder, CEO of dataxu (acquired by Roku in 2019), Mike Shehan, founder, CEO of video advertising platform SpotX (merging with Magnite in 2021), and Ari Paparo, [...]
LinkedIn Build a Clubhouse Rival; TikTok Make Personalised Ads Compulsory
In today’s ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV make a strong recovery after COVID-19. LinkedIn confirm plans for Clubhouse rival Corporate social networking platform LinkedIn have confirmed that they are currently developing an audio-only social offering. The announcement puts the company alongside fellow socials Facebook and Twitter, who have both [...]
The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?
Our fifth edition of The MadTech Podcast Special explores the emergence and power of the ‘private garden’, a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, join ExchangeWire’s Rachel Smith to discuss what a private garden is, and what the model can offer brands and [...]
The Japan & APAC Cookieless Future: Q&A with Alfonso Asensio, Oracle
Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director – Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the cookieless future. What are the key alternative targeting solutions for JAPAC marketers going forward in the absence of third-party cookies? What are the respective advantages and disadvantages of these? What we are seeing now is not a cookie versus no cookie situation [...]
BVOD, Data & the Role of Agencies: Q&A with Jonathan Harrison, the7stars
Following their recent partnership with TSB and Channel4, the7stars‘ Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is the role of agencies in helping brands and publishers navigate the new privacy-focused environment? In the new cookieless, privacy-first world, things can become unnecessarily complicated very quickly. Agencies are ideally placed to advise across the full ecosystem and to support their [...]
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow their partnerships. As Google and Apple move to phase out third-party cookies and the IDFA (identifier for advertisers), brands have increasingly turned [...]
Talon Initiates Digital OOH Trading Reset
Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital OOH compared to other media whilst ensuring every £ is rewarded with efficient audience volumes. The approach represents a trading reset for 2021 that will simplify rather than commodify OOH buying. The approach focuses exclusively on delivering an omnichannel view of [...]
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Microsoft Acquires Nuance for $16bn; China to Ban "Excessive" Data Collection by Apps -
The UK's DMU Gets to Work; Clubhouse Rumoured to be Eyeing Fresh Funding and $4bn Valuation -
Colorado Consider New Privacy Bill; Apple Block Non-ATT Compliant Apps -
LinkedIn Build a Clubhouse Rival; TikTok Make Personalised Ads Compulsory -
The Japan & APAC Cookieless Future: Q&A with Alfonso Asensio, Oracle