Latest Stories

• Has OOH Become One of Ad Tech's Hottest Categories?

  5 days ago News

  

  Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors…

• Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division

  6 days ago News

  

  In today’s Digest, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August.

• The Stack: Media Consolidation Moves

  1 week ago News

  

  This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content. In today’s MadTech Daily, we cover Brussels weighing a corporate [...]

• Advertising Association's Chris Walker on HFSS & Advertising Regulation

  1 week ago Podcast

  

  Advertising Association's Chris Walker joins ExchangeWire's Lindsay Rowntree to examine UK advertising regulation around HFSS and gambling.

• What is the Industry Saying about Adland’s Priorities?

  1 week ago News

  

  Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

• Digest: OpenAI Launches Visual Ads in ChatGPT

  1 week ago News

  

  In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.

• Two Ways to Ruin the Wine: When Good Inventory Goes Bad

  2 weeks ago News

  

  In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

• Digest: Walmart Bringing Shopper Data to Linear TV

  2 weeks ago News

  

  Today's headlines: Walmart Connect brings its shopper data to linear TV with Warner Bros. Discovery, Zeta Global agrees to acquire Digital Audience and Ofcom investigates Meta over Instagram's Instants feature...

• Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn 

  2 weeks ago News

  

  In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching USD$113bn (£84.75bn), and YouTube putting original content first in its Shorts algorithm

• AI: The Threat and The Opportunity

  2 weeks ago News

  

  Columnist Alex Lamaro-McCrindle, Digital Lead, Miroma Founders Network, looks at the framing of AI, and whether we view it through a lens of threat, or opportunity… I've recently developed a bit of an addiction. I'm starting to understand how people get [...]