Latest Stories
The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of inventory quality, and why it’s more than just fraud. ExchangeWire: What do we mean by ‘inventory quality’? Eric Bozinny: Historically, the concept of inventory quality has been closely associated with ad fraud. The rise of third-party fraud-detection companies reinforced that [...]
How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, Anudit Vikram (pictured below), SVP, audience solutions, Dun & Bradstreet, says that to combat the problem, the industry has introduced ad networks, DSPs, and SSPs between the buyer and seller, making the ecosystem more and more complex. What was originally created [...]
Unruly's Paul Gubbins Discusses the BOK Departure, the Johnston Press Sale & OTT Trends
In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly. On this week’s episode: – Now that Brian O’Kelley is moving on, what does he do next? – What can be done to save Johnston Press? And what can ad tech do to help journalism? – Has OTT hit a saturation point, and does ad-funded content still have a future? – The Unruly solution for buyers and sellers. – The shift [...]
The Incremental Visit: The Opportunity to Measure What Matters
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to know the effectiveness of a retailer’s advertising. In fact, this can lead to wasted ad spend or the application of inaccurate insights to future drive-to-store campaigns. In this piece for RetailTechNews, Andy McNab, UK managing director, S4M, explains the significance of [...]
IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance
IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to Join Wavemaker as MD; and Simple Expands Intelligent Marketing Platform into EMEA UK Digital Ad Spend Grows by 15% YOY IAB UK announced Wednesday (10 October) that UK advertisers spent £6.4bn on digital advertising in the first half of [...]
Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership
This week, Grab and Fave have formed a new partnership that aims to grow the companies’ online platforms and services in Singapore and Malaysia. Under the alliance, daily deals site Fave would integrate GrabPay and GrabFood on its platform, enabling its merchants to access Grab’s e-payment and food delivery services. Grab also would integrate the Fave mobile deals on its app and enable its GrabPay users to purchase Fave deals. This would be facilitated through GrabPlatform, which is a suite of APIs [...]
The Programmatic Advisory's Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency
In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week’s episode: – What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe? – How robust is Facebook’s business model? – Why are media agencies still being investigated because of their ad-buying practices? – How is The Programmatic Advisory working with advertisers? – What challenges are [...]
IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases ‘2018 Best Global Brands’ Report; AdUX launches operations in Netherlands for its Native advertising business Quantum; and iotec Global Acquires Leading Native Advertising Platform ‘Platform360’ IAB Tech Lab Releases Privacy Chain for Public Comment The IAB Technology Laboratory announced on Tuesday (2 October) the early availability of PrivacyChain, a blockchain-based [...]
Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics
Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil to talk on the importance and challenges of targeting ad campaigns to U.S. Hispanics. Yes, Hispanics matter! The United States is the second country in the world with the most Spanish speakers, just after Mexico. As a matter of [...]
Can AI Really Solve Your Problems?
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that ‘something’ could be. As a spin-out from University College London (UCL), MediaGamma has the insight into what is – and is not – a suitable problem for an AI solution. This, plus a consultative approach, has led it actually to [...]
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