Latest Stories

• Criteo Appoints Nicolas Rieul as Managing Director Western Europe

  2 days ago News

  

  Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]

• Hivestack and MiQ Announce Partnership for Programmatic Digital Out of Home (DOOH)

  2 days ago News

  

  Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading. Through this partnership, MiQ will use [...]

• Anzu Launches New Roblox Offering, Helping Advertisers Communicate with the Elusive Gen Z Via In-Game Ads

  2 days ago News

  

  The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202 million monthly active users to brands and agencies [...]

• Zefr and NewsGuard Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on Trusted News Content in Video

  2 days ago News

  

  With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality news content that aligns to their brand and audience’s values. But in the last year, the usage of legacy brand [...]

• Google Play Countersues Epic Games; Funnel raise USD$66m in Investment

  2 days ago News

  

  In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

• Advertisers Aware Of Video Gaming as a Media Channel – But Unsure How to Unlock it

  2 days ago News

  

  Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the findings of its major research study into video gaming’s emergence as the key media channel.  Gaming is a lucrative channel, where [...]

• InMobi Signs Definitive Agreement to Acquire Appsumer Analytics and Insights Platform to Power Performance Marketers Around the Globe

  2 days ago News

  

  InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]

• Interactive Entertainment in APAC: Q&A with dentsu gaming

  3 days ago News

  

  In this exclusive interview, ExchangeWire speaks to Jamie McConville, director – global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]

• Insights and Analytics - Sublime Expands its Research and Analytics Solutions for Brands

  3 days ago News

  

  Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]

• The Dream Stream: Streaming Services “Better Value” and Offer More Entertaining Content for Brits than Cable or Satellite TV

  3 days ago News

  

  Streaming services continue to bang more nails into the coffin of cable TV, with more than half of UK consumers (53%) saying the content on providers such as Netflix, Prime Video and YouTube, for example, is more entertaining than its [...]