Latest Stories
YouTube Acquire Simsim; Tencent Set to Buy Sumo
In today’s ExchangeWire news digest: YouTube acquire Indian social commerce startup Simsim; Tencent are set to buy UK games developer Sumo Group; and Xiaomi have overtaken Apple to become the second-largest smartphone maker. YouTube acquire Simsim YouTube have acquired Indian social commerce firm Simsim in a deal rumoured to be worth over USD $70m (£50.9m). The startup, which is based in the Gurgaon region, was valued at USD $50.1m (£36.4m) in a 2020 series B funding round. Founded two years ago, Simsim helps [...]
Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Advertisers
Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game advertising platform will give OpenX’s advertisers the ability to programmatically serve IAB-recognised in-game video and banner ads at scale across mobile, PC, and console platforms. Fully GDPR, COPPA, and CCPA compliant, Anzu’s innovative SDK technology integrated into games delivers high-quality [...]
In-Store Sales Skyrocket as Europe Prepares to Reopen High-Streets and Ease Restrictions
As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to just before the first lockdown in February 2020. According to global technology company Criteo (NASDAQ: CRTO) which provides the world’s leading Commerce Media Platform, there is a clear consumer desire to return to shops and department stores based on data taken from [...]
Taboola News Now Powers Personalised News Feeds in Over 80 Countries
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced significant adoption and achievements for its Taboola News product offering. Taboola News brings recommendations from Taboola’s large publisher network, which reaches over 500 million daily active users, directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers. The product is now live in over 80 countries around the world, including on devices from Samsung Brazil, América [...]
Global Digital Out of Home Marketplace VIOOH Launches New Hong Kong JCDecaux Cityscape Advertising Inventory
Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH Planning & Measurement from AdSquare. Integrated DSP partners include Hivestack, The [...]
TVP Talks. Bridging CTV Supply with Demand: Unleashing CTV Path Optimisation
TheViewPoint is presenting its second webinar in the TVP Talks series, where Ad Tech enthusiasts can join the discussion on innovative ideas and best practices in the CTV space. Ad gurus and leading publisher experts will share their views about the current challenges, measures to achieve greater profitability, and hands-on solutions in the CTV and OTT industry, successful cases of both supply and demand path optimisations in the digital TV landscape. The second webinar, Bridging CTV Supply with Demand: Unleashing CTV [...]
Total Media Solutions Launches sTag to Streamline Publisher Revenue Management
Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announces the launch of sTag, which allows publishers to implement their revenue management strategy from a single tag. Traditionally any given web page is made up of anywhere from five to over twenty tags that relate to monetisation, fraud verification, speed testing, and more which presents a challenge for publishers that want to make changes while ensuring all these tags [...]
AT&T Look to Sell Xandr; GlobalBees Raise $150m
In today’s ExchangeWire news digest: AT&T rush to sell off Xandr; GlobalBees raise USD $150m in a series A funding round; and Netflix beat subscriber and revenue expectations, but miss their target earnings. AT&T in rush to sell Xandr ad tech unit US telco giant AT&T are racing to sell off their Xandr ad tech unit, which is racking up several millions in losses annually and “has been grossly mismanaged by AT&T”, according to a report from Axios. It’s currently understood that [...]
Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer
IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all global go-to-market efforts for IRIS.TV and help the advertising ecosystem extract maximum value from their investments in premium online video and connected TV. Garrett MacDonald has more than two decades of experience in B2B sales leadership, providing a respected industry voice on the convergence of mobile, retail, technology and finance. Before joining IRIS.TV, MacDonald served as [...]
As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact
Eyeota, the leading data partner to global enterprises, announce that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub [...]
