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From Monetising Attention to Monetising Intelligence: What AI Means for Retail Media
In this week’s column, Charlotte McEleny takes a look at what the retail media ecosystem needs to do to embrace AI…
Digest: Latest from Cannes; Podcast Industry Bigger Than Expected
In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack.
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...]
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year...
The Stack: Big Moves in AI
This week, AI transformed consumer platforms while policymakers intensified efforts to reshape the digital landscape.
The 99er's Ant Hopper on Google Search Profiles, UK's Social Media Ban, and the Creator Economy
The 99er's Ant Hopper joins us to discuss Google Search Profiles, the UK's social media ban for under-16s, and Accenture acquiring Whalar.
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…
Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech
In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach.
A New Type of DSP Is Emerging
Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP…
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