Latest Stories

• Ad Tech Careers: Advice to Myself at 16

  2 weeks ago News

  

  Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers...

• Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple's Latest Spyware Alert

  2 weeks ago News

  

  In today’s Digest, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group, and Taboola striking an exclusive programmatic display deal [...]

• The $2.15bn Deal That Said Nothing About Why It Mattered

  2 weeks ago News

  

  In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...

• Digest: Google's New Search Console Feature; Qwen Overtakes Meta

  3 weeks ago News

  

  In today’s Digest, we discuss critics arguing that Google’s new Search Console feature masks the decline in AI-driven traffic, Alibaba’s Qwen becoming the world’s most downloaded open-weight AI model, surpassing Meta and Google, and an IAB report finding that Australian [...]

• Started From The Bottom, Now We’re Here

  3 weeks ago News

  

  Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress.

• Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap

  3 weeks ago News

  

  Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.

• Digest: Apple to Overhaul App Tracking Consent Rules; France's Court Blocks Under-15 Social Media Ban

  3 weeks ago News

  

  In today’s Digest, we discuss Apple overhauling app tracking consent rules following a German antitrust probe, France’s top court blocking an under-15 social media ban in a setback to Macron, and Alibaba offloading its gaming unit Lingxi Games to Trustar [...]

• Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads

  3 weeks ago News

  

  In today’s Digest, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Experian absorbs it into its marketing services division.

• The Stack: The Great Digital Rewiring

  3 weeks ago News

  

  This week, the advertising and media landscape saw major consolidation, growing regulatory pressure and a continued shift towards AI-powered commerce and content. In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s [...]

• On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel

  3 weeks ago Podcast

  

  Kayzen's Thomas Bienias & Omnicom's Daniel Sichel discuss mobile advertising and what CMOs and agencies should be asking their DSP partners.