Latest Stories

• 2025 Predictions: Policy & Regulation

  2 weeks ago News

  

  As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]

• US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples 

  3 weeks ago News

  

  News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikTok’s last legal [...]

• The Big ExchangeWire 2024 Review and 2025 Preview Podcast

  4 weeks ago Podcast

  

  On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team review 2024, discussing some of the highlights and moments [...]

• The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech

  4 weeks ago News

  

  This week on The Stack: Latest ad tech news in the UK; Today’s MadTech Daily  This week, we saw the UK government take steps to begin addressing the need for regulation around what content AI developers should be allowed to use [...]

• NumberEight Announces the Launch of the First ID-less Solution Landscape Map

  4 weeks ago News

  

  In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]

• Axis Programmatic Platform & AdInMo Announce In-Game Partnership

  4 weeks ago News

  

  Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]

• Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App

  4 weeks ago News

  

  News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

• 2025 Predictions: Contextual Advertising

  4 weeks ago News

  

  Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]

• AI Overload: Are We Spending Wisely on Artificial Intelligence?

  4 weeks ago News

  

  In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

• Google Faces Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks 

  4 weeks ago News

  

  News in brief: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks    Google Faces New Ad Tech Lawsuit in Australia  Google is facing a new [...]