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Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation
IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]
The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement
In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged. Jordan expands on: How marketers can avoid [...]
PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages [...]
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