Latest Stories

• When Ad Tech Sprinkles Fairy Dust…

  3 weeks ago News

  

  Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance...

• Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App

  3 weeks ago News

  

  In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

• Digest: OpenAI Buys TBPN; CNN International Commercial Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO?

  3 weeks ago News

  

  In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media

• AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

  3 weeks ago News

  

  Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...]

• The Stack: AI Surges while Social Platforms Face Scrutiny

  3 weeks ago News

  

  This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...]

• MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying

  4 weeks ago Podcast

  

  In this mailbag special, our ExchangeWire team answer our listeners' questions on targeting, LLM visibility, and agent-to-agent buying.

• Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?

  4 weeks ago News

  

  In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...]

• Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI 

  4 weeks ago News

  

  Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]

• Digest: OpenAI's Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal

  4 weeks ago News

  

  In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...]

• Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands

  4 weeks ago News

  

  In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...]