Latest Stories

• IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years

  1 month ago News

  

  We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.

• Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

  1 month ago News

  

  In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

• Ad Tech’s Bielefeld Problem: What If None of It Is Real?

  1 month ago News

  

  In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...

• Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

  1 month ago News

  

  In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’.

• Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

  1 month ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...

• Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency  

  1 month ago News

  

  In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]

• Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

  1 month ago News

  

  In today’s Digest, we look at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices.

• Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits;  YouTube Tests 90-Second Unskippable Ads Amid CTV Push

  1 month ago News

  

  In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push.

• ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes

  1 month ago Podcast

  

  The ExchangeWire team discuss OpenAI acquiring TBPN, CNNIC's move into agentic AI, and an Italian court ruling Netflix's price increases as illegal.

• The Importance of Confidence in an Unpredictable World

  1 month ago News

  

  Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.