Latest Stories

• Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

  2 weeks ago News

  

  Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]

• Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

  2 weeks ago News

  

  Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...]

• RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

  2 weeks ago News

  

  RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025) announced the appointment of Laura Stephens as head of agency sales UK.  With over a decade of experience in digital, her [...]

• Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

  2 weeks ago News

  

  In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront. Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial Yahoo has expressed [...]

• Chrome’s Cookie Commotion: Is it Finally Over? 

  3 weeks ago News

  

  Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

• Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

  3 weeks ago News

  

  Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less [...]

• Ad Innovation Powers Secure, Premium CTV Viewer Experiences

  3 weeks ago News

  

  GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]

• CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend 

  3 weeks ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media [...]

• Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

  3 weeks ago News

  

  New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion UK’s ‘Infinite Possibilities’ leadership event. The study quantifies the importance of the consumer mindset in determining when people are most receptive [...]

• The Stack: Ad Tech Faces Major Shake Up

  3 weeks ago News

  

  Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google [...]