Latest Stories

• The Stack: Ads Go Everywhere

  1 month ago News

  

  This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

• IAB UK's Digital Adspend & ATS London 2026 Highlights

  1 month ago Podcast

  

  ExchangeWire's Rachel Smith and Ciaran O'Kane join John Still to discuss IAB UK's Digital Adspend report and their ATS London 2026 takeaways.

• Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection

  1 month ago News

  

  In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

• Is Podcasting Rated Highly Enough in the Media Mix?

  1 month ago News

  

  As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix…

• Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise 

  1 month ago News

  

  In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.

• "It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

  1 month ago News

  

  PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…

• Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case 

  1 month ago News

  

  In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.

• The Untapped Power of the Home Screen

  1 month ago News

  

  Adam Mugridge, AVP, Creative Solutions at Nexxen Studio looks at why the home screen is the next big premium environment…

• Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta 

  1 month ago News

  

  In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

• ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

  1 month ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire discuss Google's ad tech rules, OOH advertising growth in Q2, and John Lewis' YouTube chatshow.