Latest Stories

• MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising

  1 month ago Podcast

  

  In this mailbag special, ExchangeWire answer our listeners' questions on Gen AI ads, retail media infrastructure, and audio advertising.

• Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent

  1 month ago News

  

  In today’s Digest, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round. 

• MAU Vegas 2026: Insights on AI

  1 month ago News

  

  We chat to Yaron Tomchin, CEO of Mobupps to discuss his main takeaways from the recent MAU conference ..

• The Problem With Seedless Watermelons and Ad Tech

  1 month ago News

  

  What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...

• Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat

  1 month ago News

  

  In today’s Digest, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge. 

• Digest: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools

  1 month ago News

  

  In today’s Digest, we cover Perplexity facing a CNN lawsuit over a copyright dispute, Amazon launching new bidstream signal tools, and Pichai downplaying fears around ‘Google Zero’. 

• Fame: The Planner’s Power Tool in an AI World

  1 month ago News

  

  In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…

• The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change

  1 month ago News

  

  Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...

• Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding 

  1 month ago News

  

  In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

• TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation

  1 month ago Podcast

  

  TruTxt's Dave Barr and Nick Fletcher join John Still to discuss the localisation and monetisation of international publisher traffic.