Which vendors have been added to Apple's block list? What is ChatGPT Ads' annualised revenue run rate? How many new members joined the Standard for Publishers Usage Rights (SPUR)?

ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, with John Still, head of content, leading COO Lindsay Rowntree 4-1. Grainne Reid, head of marketing, puts them to the test on Apple's block list, ChatGPT ads revenue, and the SPUR coalition's membership numbers.

The first story covers the latest iOS update blocking The Trade Desk from serving ads on Safari, and how Apple's related policy affects data vendors. The second is OpenAI's plan to turn ChatGPT ads into a standing line item on holding companies' media plans. The conversation explores ChatGPT Ads' success, and its potential impact on agencies.

Finally, they look at what the recent surge in SPUR sign-ups reveals about the state of publishing landscape. Can publishers receive fair protections and compensation for their content in the AI era?

iOS 27 blocks Trade Desk ads on Safari

The Trade Desk is unable to serve ads on Safari to Apple device users that have downloaded the latest iOS update. iOS 27 expands upon Apple’s preexisting policy of unconditionally blocking data broker domains that do addressable ID matching and facilitate tracking across sites. Other tracking services added to Apple’s block list this month include ID5, Audigent, LiveRamp, and Permutive.

OpenAI wants ChatGPT ads in agency media plans

OpenAI plans to turn ChatGPT ads into a permanent line item on agency media plans. The company is hiring an agency partner on its ads solutions team, who will drive advertiser revenue “through strategic relationships with leading agency holding companies”. The role pays a base salary of USD$216,000 to $273,000, plus equity and commission.

SPUR adds over 40 new members

SPUR has welcomed more than 40 new members, including the New York Times, The Economist, and ITV News. Recently, the coalition released Content Telemetry 1.0 to provide more transparency into how AI companies use publishers' content. The new framework tracks how content is used through five stages, from retrieval through grounding, citation, presentation, and user engagement.