On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

Nexxen, the advertising technology platform powered by unique data and media, today (9th September, 2026) announced an expanded partnership with Scale Marketing ("Scale"), an independent, full-service agency based in Chicago. Leveraging Nexxen’s unified platform and enterprise demand-side platform ("DSP") capabilities, [...]

In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday...

LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...]

Locala, today (1st September, 2026) announced the global launch of Adaptive Advertising, a new framework designed to connect changing market realities with media strategy and execution. The approach builds on Locala’s expertise in understanding how brands perform differently across markets, combining [...]

In today's Digest, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.

Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.  Experian is uniquely combining its consumer insight, [...]

Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing...

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…