by Dana Lee on 29th Oct 2026 in VoxPops

Alistair Hill, co-founder of On Device, joined us at ATS London to discuss the state of media and data today. He also spoke on a panel about omnichannel in 2026: unifying buying and measurement across a fragmented landscape.

The fragmentation of media has created much confusion and complexity. Despite a surplus of data, there is limited understanding of what really works, and why. As such, Alistair highlights the importance of in-person connections to learn from one another and stay in the loop about the industry's evolution.

ATS LondonDataFragmentationMeasurementMediaMedia buyingOmnichannel