• ExchangeWire Analysis: The ATS London 2023 Lowdown

    For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]

  • ATS London 2023: A Closer Look At Some Standout Moments

    On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

  • ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon

    As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

  • Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability

    As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

  • What to Expect at ATS London 2023

    One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]

  • Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt

    With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

  • The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

    Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

  • 3 Reasons Why In-Game Advertising is Perfect for Brand-Building

    In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

  • ATS London 2022: what went down

    ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

  • How can Brands Unite their Identity Solutions Across Formats?

    In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]