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ATS Singapore 2022: Eyes on the Prize: Connecting Marketers to the Booming Gaming & eSports Industries
On day two of ATS Singapore, ExchangeWire's Ciaran O'Kane sat down with an expert panel to discuss the opportunity presented by gaming and esports. Together, the panel explored how advertisers can leverage vast gaming and esports audiences, how brands are [...]
ATS Singapore 2022: The Next Episode: Data-Driven TV’s Big Opportunity in 2023
Long discussed as a huge opportunity for advertising growth and technology based innovation, what will the next phase of maturity for CTV look like? At ATS Singapore 2022, an expert panel discussed how, in a region where streaming reigns supreme, [...]
Agile & Responsive: Why Data-Driven OOH Will Excite Marketers
Improved sophistication of technology tools, more expressive creative formats that deliver better results, and increased measurement capabilities are all reasons marketers shift budget to DOOH – but will we see this shift in 2022? John Still sat down with an [...]
Essence's Petros Salimbas on Agency-Advertiser Relationships in Retail Media
In the third exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Petros Salimbas, client director at Essence, details how the emerging medium is set to drive an evolution in the relationships between advertisers and their agencies. In this session, [...]
ATS Singapore 2022: Putting Targeting into Context: Was it Always Better than the Cookie?
At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the current popularity of contextual advertising. Panel Rachel Smith - ExchangeWire [...]
Environmental & Social Responsibility: Why it’s High Up The Marketing Agenda
In recent years, environmental, social and corporate governance (ESG) has climbed the marketing agenda to become a key priority for brands. To explore what has spurred this change in focus, as well as how the industry is currently addressing issues [...]
Creative Transformation: Combining Data, Technology & Creativity
Will the coming together of data, tech and creativity drive business growth and allow a consumer-centric approach that moves marketing beyond channels to people? Our expert panel, helmed by ExchangeWire's Lindsay Rowntree, discussed this question and more on day one [...]
Maximising Your Most Valuable Currency: First-Party Data
At ATS Singapore 2022, ExchangeWire's Lindsay Rowntree was joined by an expert panel to discuss how companies are utilising the industry's "new currency", first-Party data. Together, the panel explored what good data architecture and governance look like for publishers and [...]
Fifty's Alex Hawkesworth on ESG and Digital Sustainability
In this latest VoxPop, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire's Lindsay Rowntree to discuss ESG in ad tech and how sustainability can be prioritised within the industry. Hawkesworth details: - How to define "digital sustainability" within the context of [...]
ATS Singapore 2022: Consumer Trust is Key to Sustaining the Future – Adele Wieser, Index Exchange
In this keynote presentation, Adele Wieser, regional managing director, APAC at Index Exchange, unpacks how digital consumption habits have influenced the state of digital advertising in APAC, and what the rise of streaming services and cross-device viewing means for the [...]
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