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"It's the Speed of AI That's Transformative.": A Coffee With Laura Kell, Havas Media Network
In our new video series, industry experts join us for at ExchangeWire HQ for a conversation around their specialist subject, with a coffee of their choice. First up, Laura Kell of Havas Media Network on AI... Laura Kell, chief data and [...]
ExchangeWireTV: What Happened in Ad Tech in Q1?
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in [...]
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Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief commercial officer at Digiseg, to discuss all things audience measurement. In this session, Furst details: Current issues around audience measurement How different elements [...]
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses identity issues on the open web, how different elements of the advertising supply chain are examining the problem, and solutions [...]
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they integrate into the programmatic system Sarah explains Experian's 360 degree view of their consumer, and the power of knowing what [...]
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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss integration, optimisation, and attribution in retail media. Jonas expands further on: Making effective campaign optimisations based on budget allocation The importance of looking [...]
TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem. Tune in as Álvaro discusses: Why should an agency work with a [...]
ATS London: Sojern’s Josh Beckwith on the Power of a Vertical-Based Approach to Advertising
In this video interview from ExchangeWire's ATS London 2024, Josh Beckwith, Vice President of Global Corporate Sales & Customer Success at Sojern, discusses the power of a vertical-based approach to advertising. Josh expands on: Adopting a vertical-based advertising approach Helping travel advertisers make [...]
Quantcast's Scott Barker on the Future of Probabilistic Measurement
With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative technologies that no longer rely solely on third-party cookies? Tune in as Scott Barker, lead product manager at Quantcast, joins [...]
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