Video

• Alex Depledge on Building a Brand Through CTV Advertising

  1 month ago VoxPops

  

  Alex Depledge, founder and CEO at Resi, joins ExchangeWire CEO Rachel Smith to discuss the value of using CTV for brand building. In this discussion, Alex outlines: • Resi's position as a brand-led business • why TV still holds value to brand building • [...]

  View now

  BrandingBrandsCTVMarketingTV

• Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying

  2 months ago Trader Talk

  

  In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV. During the session, Goode outlines: What OpenRTB does and why the current 2.5 protocol doesn't quite [...]

  Ad TechCTVProgrammaticRTBTraderTalk TV

• Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising

  2 months ago VoxPops

  

  "You wouldn't buy a house by looking through the letterbox." In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech [...]

  View now

  Ad FraudAd NetworkAd TechBlockchainESGInventoryTraderTalk TV

• Eidgensi's Georges Tertois on Web3's greatest opportunities

  2 months ago VoxPops

  

  Georges Tertois, GM and co-founder at Eidgensi joins ExchangeWire's head of content John Still to discuss what the biggest opportunities are in the nascent world of Web3. In this discussion, Georges gives his insight on: • the functional applications of [...]

  View now

  AgenciesAIBrandsWeb3

• Publica's Steph Miller on Unified Auctions in CTV

  2 months ago Trader Talk

  

  On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV. During the session, Miller maps out: CTV ad stacks The OpenRTB 2.6 protocol Supply, pricing, and yield of CTV [...]

  CTVIdentity

• JCDecaux's Dom Kozak on Why Data is Key to Effective OOH

  2 months ago VoxPops

  

  JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data [...]

  View now

  DataDOOHFirst-Party DataOmnichannelOOH

• Meta's Evelina Lye on the Potential of Web3

  2 months ago VoxPops

  

  In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]

  View now

  AIBlockchainMetaverseNFTsTechnologyWeb3

• SmartFrame's Gregor Smith on Post-Privacy Ad Technology

  3 months ago Trader Talk

  

  Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through: • The importance of context when providing [...]

  Ad SpendContextContextualPost-CookieTraderTalk TV

• The Road To ATS London: Industry Obsessions in 2023

  3 months ago Trader Talk

  

  Ahead of our flagship ATS event in London, ExchangeWire took to Old Street for The Road to ATS London. This exclusive event for agencies, brands, and publishers gave an insight into the industry’s most pressing topics and a preview of [...]

  ATSATS LondonEvents

• Starcom’s Roxanna Larizadeh on Commerce Media Strategies

  4 months ago VoxPops

  

  In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals. In this session, Larizadeh details: Retail media campaigns and differences [...]

  View now