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MiQ's Stephen Emsall on Making Your YouTube Money Work Harder
In this latest episode of TraderTalk TV, Stephen Emsall, business enablement director, MiQ, joins ExchangeWire’s Ciaran O’Kane to explore the YouTube opportunity, and how agencies and marketers can make the most of their spend on the platform. In this session, Emsall [...]
Yahoo's Simon Halstead on Next Generation Audiences and Context
In this latest episode of TraderTalk TV, Simon Halstead, vice president, exchange and supply international, Yahoo, joins ExchangeWire’s Lindsay Rowntree to explore their Next Generation Audiences platform, and the role that context will play when defining the future audience. In this [...]
ATS London 2021: The Return of Context - Was it Always Better than Cookie-Based Targeting?
In this ATS London 2021 panel moderated by ExchangeWire's Lindsay Rowntree, Fiona Davis, Captify; Robert Bradley, CNN International Commercial; and Nick Flood, Future, explore how contextual advertising utilises data and adds value in marketing and advertising.
ATS London 2021: The Commerce Media Ecosystem
In this ATS London 2021 panel, Babs Kehinde, PubMatic; Ruth Zohrer, Wunderman Thompson; Steffen Svartberg, Cavai; and Cassandra Stevens, Publicis Commerce, outline the commerce media ecosystem, and what it means for brands, publishers, and media companies. Moderated by Ciaran O'Kane, [...]
ATS London 2021: Data-Driven TV Part 2 - It's All About Execution
The second TV-focused panel of ATS London 2021, moderated by Vincent Flood, VideoWeek, delves into the mechanics of connected TV from execution to measurement. Featuring insight from Charlie Glyn, 4 Sales (Channel 4); Ben Antier, Publica; Bill Swanson, IRIS.TV; and [...]
ATS London 2021: Tapping into the Power of Audio Marketing
ExchangeWire's Lindsay Rowntree moderates conversation between Jon Vick, SoundCloud; Pierre Naggar, AdsWizz; and Deepali Bathia, Matterkind on how audio advertising is growing in sophistication and creative agility, alongside how measurement in the space compares to other channels.
ATS London 2021: Why Data-Driven OOH Will Impress Marketers in 2022
ExchangeWire's Ciaran O'Kane moderates this buoyant discussion on the future of out-of-home (OOH), and how technology sophistication, creative, and measurement capabilities, will drive further growth. Featuring Jess May, Mindshare UK; Alys Donnelly, Kinetic Worldwide; and Stuart McMahon, Broadsign.
ATS London 2021: Curation - The Path to Programmatic Maturity
In this fireside chat, IPONWEB EVP principals Joseph Meehan discusses the emerging role of curation as the next evolution in platform-powered media trading, alongside ExchangeWire director of operations Lindsay Rowntree.
ATS London 2021: MadTech Middleware - Algorithmic Driven Trading
In this ATS London 2021 panel, Adam Ray, 59A; Ben Putley, Alkimi Exchange; Lisa Menaldo, The Advisory Collective; and Natasha Whitfield-Niven, consultant & advisor, outline the MadTech Middleware layer of the advertising and marketing industry, and how this sub-sector is [...]
Channel Factory’s Jovana Obradovic on Brand Suitability Within User-Generated Content
In this latest episode of TraderTalk TV, Jovana Obradovic, director of client solutions, EMEA and APAC at Channel Factory, joins ExchangeWire’s Ciaran O’Kane to discuss brand suitability within the user-generated content environment. In this session, Obradovic and O’Kane consider: - How to [...]
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