Event Video
ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready
Recorded at ATS London 2026, Sarah Robertson, chief product officer at Experian Marketing Services, joined ExchangeWire COO Lindsay Rowntree for our first-ever live TraderTalkTV.
The whiteboard session examines how Experian turns customer intelligence into something marketers can actually activate. Sarah illustrates the importance of multifaceted signals and how brands can leverage data and identity effectively to understand the full depth of each consumer.