by Dana Lee on 15th Oct 2026 in VoxPops

Tom Barbour, director, demand sales UK at Vistar Media, joined us at ATS London 2026 to discuss the growth of programmatic out-of-home.

While programmatic out-of-home has experienced significant growth and adoption in recent years, Tom considers that period a testing phase. He views 2026 as a key inflection point, with major multinational advertisers now embracing the channel at scale. As pDOOH specialists, Vistar Media is enjoying the momentum and anticipates even bigger things in the near future.

Karan Singh, VP of revenue, EMEA at Vistar Media, spoke in an ATS London session about Haleon's move into programmatic DOOH.

AdvertisingATS LondonDOOHOOHProgrammatic