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  • Clean rooms, walled gardens and identity: ad tech at CES 2023

    The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

  • The Washington Post, Disney, and The Boston Globe Join DanAds-Led Self-Serve Summit

    Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered earlier this week in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising. The Self-Serve Summit, arranged and hosted [...]

  • ID5 Hosts First London Event in Almost Three years: Secure Your Seat Now

    Following two successful events in New York City and Cologne, ID5 on the road now lands in London. ID5 is the market-leading identity provider, working to improve online advertising for consumers, media owners, and advertisers. For ID5’s first in-person London event [...]

  • DMEXCO is Back: Here's Everything You Need to Know

    DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [...]

  • Leading the Conversation: the Latest Trends in Singapore

    With ATS Singapore just two weeks away, we take a look at what’s going on in the city, and the wider APAC region. Read on for expert advice from some of our ATS Singapore speakers, as they discuss first-party data, [...]

  • ATS London: defining the industry's golden opportunity

    One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. As the industry enters an uncertain period, there's a golden opportunity [...]

  • impact.com & iPX Bringing Together All Players in the Partnership Economy

    impact.com, the world’s leading partnership management platform, announced today (May 17th 2022) it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14th at Pier Sixty Chelsea Piers in New York, NY—to network, [...]

  • Context, cooperation and evolution: what we learned at ATS Madrid 2022

    ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

  • Webinar Announcement : How to go From a Good to a Great Ad Refresh Strategy?

    Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

  • Cadbury Gives User Control on their Ad Experience with Ogury

    Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of 2020, approaching the holiday season, the chocolate brand wanted to drive awareness of Cadbury Heroes League, an eSports tournament in [...]