Thrad Announces Inaugural Sponsored Intelligence Summit
by on 21st Jul 2026 in News
Thrad, the AI-native advertising infrastructure platform, today (21st July, 2026) announced the inaugural Sponsored Intelligence Summit: a single-day, invitation-only conference at 10 York Road, London SE1 7ND, on Friday, 24 July 2026. The event brings together senior marketers, brand CMOs, agency leads, and AI platform executives for a programme built around the live commercial questions shaping the next phase of digital advertising.
The format is intentional and concentrated. Sessions run between 20 and 45 minutes, with networking built generously into the schedule by design. The organisers describe the room itself as the product: the calibre of attendees, and the candour of the discussion are the draw, ahead of any individual session.
This year's programming is anchored by The Answer Economy, a track examining what happens when customers stop searching and start asking. A growing share of the questions that once went to a search box now go to a prompt, and the answer, rather than a page of links, is becoming the first thing a customer sees. The track addresses that shift across three sessions. "From Search to Ask: The New Front Door to Your Brand" examines how discovery changes when visibility collapses into a single AI answer. "Performance in the Conversation: The New Funnel" looks at how awareness, consideration, and purchase can happen in one exchange, and how any of it can be measured. "Placing the First Bets: A Twelve-Month AI Media Playbook" moves from theory to action, mapping what brands and agencies should test in the year ahead and what separates the early movers who win from the ones who get burned.
The builders defining these surfaces will be on stage alongside the marketers already testing them. Andrea F. Tortella, CEO and co-founder of Thrad, hosts. Further programme and speaker announcements are forthcoming.
"The industry is having serious conversations about AI advertising, and most of them are happening in private," said Andrea F. Tortella, CEO and co-founder, Thrad. "The Sponsored Intelligence Summit exists because that needed to change. The room we are assembling has the seniority and the honesty to move the conversation forward, and the programme is designed to let that happen."
Registration details and further programme information are available at here
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