ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC...

The APAC media ecosystem moves quickly, and with rapid innovation comes a unique set of hurdles. How are regional leaders navigating audience fragmentation, ad fraud, and platform standardisation?

We spoke with four of our highly anticipated ATS Singapore panellists to get their unfiltered thoughts on the most pressing issues facing the APAC market today. Our experts share their distinct perspectives on what is keeping them awake at night, and how the industry can unite to overcome it.

Read on to discover their insights. Join us in Singapore on July 8th at the iconic Marina Bay Sands to be part of the conversation - get your ticket before the pricing tier changes on May 26th.

Get your ticket here

What our panellists think...

Shweta Jhamb, E-commerce & Digital Marketing Director, Haleon 

Panel: Retail Media Reality Check: Building Networks, Data Pipes & In‑Store Scale

In 2026, retail media has become one of the most important conversations in APAC because the industry is moving beyond hype into a phase where networks must prove they can scale, integrate and deliver measurable business outcomes across highly fragmented markets. APAC operates across very different levels of retail concentration, loyalty maturity, digital & payment infrastructure.

At the same time, advertisers are becoming more demanding around transparency, incrementality, measurement and cross platform standardisation. The real competitive advantage is shifting towards retailers and companies that can connect shopper identity, SKU level sales and omnichannel measurement . Lastly, as retail media converges with creator commerce, APAC is emerging not just as a growth market but as a global innovation hub shaping the commerce driven advertising. 

Jonathan Lim, Lead for Omnichannel Strategy, Mediacorp

Panel: Connecting Solutions Across APAC’s Multi‑Layered Media Landscape

One of the biggest challenges for the industry is that we have become very good at buying fragments of attention, and less effective at connecting them into one accountable system with context. Channels, identifiers, platforms, and market conditions vary widely across APAC.

The hard part is no longer simply adding more touchpoints, but connecting audience signal, cross-channel orchestration and commercial proof in a way that reflects how consumers move, and how performance is delivered. Too often, success is judged by whichever metric is easiest to count, rather than whether behaviour truly changed, who responded, and how the brand performed against the market. For me, that is the real omnichannel challenge in 2026.

Ci En Lee, Senior Media Strategist, Publicis Media 

Panel: The Creator Economy 2.0: Influence, AI Content & The New Media Mix

I’ll be speaking on the final panel of the day on the Creator Economy 2.0, and I hope we don’t stand in the way of everyone getting their happy hour drinks! Tapping into the cultural power of creators and the relationships they build with their fan communities is on my radar, and it would be timely to take stock of all the evolutions and developments since I last wrote about this late last year.

ATS is the ‘Super Bowl’ of marketing and advertising conferences in Singapore, I always look forward to catching up with friends - old and new. It’s been a year of change and disruption for our industry, and if our progress feels small, it still counts. We’re doing better than we think. So, let’s take the time to celebrate, breathe, rest, and be kinder to ourselves, because we all deserve it.

Jill Wittkopp, VP, Product, IAB Tech Lab

Panel: Rebuilding Reach: How APAC Publishers Win Attention, Inventory Demand & Brand Investment

Shifting discovery patterns as AI reshapes how audiences find content, and what standards publishers should be aware of. We’ll explore new industry protocols for communication between content owners and AI systems.

We’ll talk about new standards and open source software projects with a focus on publisher monetisation, and we’ll talk about emerging opportunities with agentic media buys. I’m looking forward to buyer and seller perspectives. ATS is the perfect opportunity to hear directly from those in the APAC region.

ATS Singapore returns on July 8th. Tickets available now.