In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]

From the seemingly unstoppable rise of CTV to the evolution of the Open Web, ad tech is in a continuing state of flux. This is especially prevalent in the Asia-Pacific (APAC) region, which is home to some of the largest [...]

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]

Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the deprecation of third-party cookies, breaking down the different aspects of creativity in ad tech to explain how marketers can utilise [...]

Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats and networking, to deliver insights and strategies to take digital to the [...]

This week: Netflix subscriber numbers plummet, Deliveroo cuts UK sales forecast... It’s all about the numbers for some major players this week. Netflix lost almost 1m subscribers in Q2, which is a huge number however it’s spun. However, investors were relieved [...]

Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few [...]

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a [...]

Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with a variety of ad formats. Some mobile app publishers in the region support only specific formats, [...]