• 6 Predictions on Growth for Ad-Funded Media

    The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are overloaded with uncoordinated or irrelevant messaging because media buying is happening through multiple uncoordinated specialty targeting shops. Ahead of his keynote speech at ATS Berlin on 8 November, Sacha Berlik (pictured below), managing director, EMEA, The Trade Desk, provides insight [...]

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  • Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.

    While [...]

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  • Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation

    We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one topic that you don’t hear much from ExchangeWire on – and that’s gender balance.

    I’m not saying we’re silent on the matter – Becca Muir wrote a great opinion piece on the issue in [...]

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  • Looking Ahead to Ad Tech’s Monster Week in Europe

    For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content.

    This year, it all starts in London on Monday, 11 September, with the world’s most-respected and longest-running programmatic event, ATS London, now in its ninth year and almost sold out!

    Next comes dmexco, the biggest ad tech exhibition in the world. This two-day extravaganza takes place in Cologne and is described by [...]

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  • ATS London 8 Years on: Why Ad Tech Matters More than Ever in 2017

    ATS London is now in its eighth year and I still remember our first event vividly. It took place in the old Centre Point building and, like all of our ATS events since, it was oversold. The great Mike Nolet, former AppNexus CTO, spoke. As did Ben Barokas.

    There was a joint keynote from Marco Bertozzi and the late great Kurt Hecht. Louisa Wong, then a publisher exec at Sky, was picking fights with everyone on the buy [...]

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  • Cutting Complexity While Increasing Control

    As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and senior partner at Entropia, one of Malaysia’s leading agencies. In the session, Singh and Prashant highlighted how Entropia and Adform deployed a full-stack ad tech solution, which resulted in Entropia increasing their process efficiency by 80% over their previous single point ad tech approach.

    A large grocery franchise in Malaysia needed to deliver their campaigns, which were regularly updated and advertised [...]

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  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; iAccess goes to China; comScore offers mobile consumer panel in Malaysia; Wunderman & POSSIBLE join hands; Eventbrite opens up in NZ; and Executive promotions at Merkle, OMD, and UM.

    Agency role remains relevant in APAC

    Media agencies still will be necessary in [...]

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  • ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

    Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data.

    Discussions at ExchangeWire’s annual ATS Singapore conference this week revolved how relationships between technology, brands, publishers, agencies, and vendors could be improved to drive programmatic development in the region.

    Dushyant Sapre, Criteo’s Asia-Pacific regional director for global supply and business development, noted [...]

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  • To Successfully Implement Ad Tech & Martech, Management Basics Are Critical: Q&A with Tommy Foo, Grab

    In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy Hogan, marketing transformation and strategy director, APAC, Oracle, speaks with Tommy Foo (both pictured), who heads up driver marketing campaigns and operations regionally at Grab, Southeast Asia’s leading ride-hailing and mobile payments platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Its core product platform includes transport solutions for drivers [...]

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  • The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

    We are in the era of empowered customers who define the customer experience on their own terms. New technologies are enabling new innovative experiences, which are in turn driving increasing customer expectations. This leads to the requirement for business transformation; and many companies are at different stages of sophistication in terms of how they execute on that. Often the terms marketing and advertising are used interchangeably. Typically, it’s the business model (CPM versus licensing) that’s cited as the difference [...]

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