At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding and the road to success through programmatic direct. ExchangeWire caught up with Maxwell after the event to delve into the detail of the keynote.ExchangeWire: Header bidding has put the industry in a situation where the publisher’s ad server is responsible for programmatic decisioning – what challenges does this present?
Natrian Maxwell: This shift in programmatic decisioning really identifies some of the [...]
At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of programmatic and data strategy, Business Insider discuss inventory, industry resource and the development of the landscape.
There are still many limitations with video and despite talk of significant development in the technology, it isn’t where it needs to be, yet. Integrations [...]
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic of making upper-funnel metrics work with programmatic.
A lasting challenge when looking at upper-funnel metrics is the fact that agencies think of branding as something that can’t be measured, according to Heimlich. But, increasingly, it can be measured, so it’s [...]
At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?Data, data, data
With data growing at an unprecedented rate, we exist in a situation of extreme complexity; and the most complex model far exceeds human comprehension, with 50 million potential outcomes. Everyday we are creating 2.5 quintillion bytes of [...]
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US.
The current state of play
Wepman kicked off the discussion explaining how the current ad tech M&A market can be broken into a tale of two cities. It’s a robust market sector for a couple of reasons, with large players understanding the importance of digital, seeing clients deploying [...]
Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology: 3 November saw the third annual ATS New York – a day packed full of content, bringing a whole host of industry experts on stage to share their views and opinions.The continued growth of Programmatic TV
Programmatic TV and video was a big focus of the day, with the opening fireside chat between Ciaran O’Kane, CEO, ExchangeWire and Joshua Wepman, [...]
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: ‘The Future of Marketing’. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet to be fully realised.
While programmatic now dominates digital display, already accounting for 70% of UK ad spend and set to tip three-quarters by 2017, it hasn’t reached maturity yet.
According to speakers in ‘The Future of Marketing’ debate at this [...]
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how we make mobile work. Here, ExchangeWire recaps on the lively debate.
Moderated by Ciaran O’Kane, CEO, ExchangeWire, the panel saw Alexandra Jarry, director of Seller Cloud, southern Europe, Rubicon Project; Danny Hopwood, vice president solutions & platform operations, EMEA, Publicis Media (formerly VivaKi); Mathieu Rostamkolaei, vice president, Mozoo Group; and James Prudhomme, managing director EMEA, Index Exchange discuss how the industry [...]
TagsATSats parismobileMobilemobile ad campaignsmobile ad networksmobile advertisingmobile devicesmobile displayMobile Displaymobile engagementmobile marketingmobile metricsmobile monetizationmobile nativemobile publishersmobile spendmobile strategymobile videomobile yield optimisationProgrammatic Mobile
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which has stimulated some lively debates in the office. Unable to decide whether to add this to the agenda, we have decided to present the arguments for and and against, and invite our readers – ATS London attendees – to share their views using the comments box at the end [...]
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad tech industry and introducing a packed agenda comprising three keynotes, five panel discussions, and two fireside chats, hearing from a wide variety of speakers, including vendors, agencies, publishers and marketers.
Throughout the day, key challenges within the digital industry were discussed [...]