IAB Europe is holding its annual Interact Congress in Barcelona on June 2. The event attracts the cream of diigtal advertising executives in Europe, and focuses on emerging trends within the industry (wonder if there's a forum on exchange trading). Some of the speakers lined up for the conference include Darin Brown, President of Global Accounts at Razorfish, and Gian Fulgoni, Chairman and Co- Founder of comScore. You can register now at the following link. Early bird rates are available until May 1.
Brussels: There’s likely to be a lot of lively debate when Interact 2010 kicks off in Barcelona on 2nd June. With an impressive line-up of some of the savviest players in the digital advertising industry set to throw their radical ideas into the arena, we expect debate to be fierce!
You might think that European online advertisers could sit back and congratulate themselves on last year’s achievements when they notched up a 20% increase on the previous year, but not a bit of it. Take Jef Vandecruys Global Project Leader Digital Connection of Anheuser-Busch who will contend that the industry is capable of delivering triple digit growth and setting out to prove it. More preconceptions are set to be dispelled when Darin Brown, President of Global Accounts at Razorfish, will use his keynote presentation to point out that the ad agency business model was developed as long ago as the 1960s and that digital is the driving force behind a much-needed reinvention. He calls for Digital Darwinism, where the good ideas will survive and the bad ones become extinct. Discussion is likely to centre around what constitutes good, and what is so bad that it has to be jettisoned.
Another digital leading light who says the traditional rules still apply is Gian Fulgoni, Chairman and Co- Founder of comScore. He will use data unique to the Interact Congress to show where branding online can be effective. Measurement is his business and the subject of the third panel session on day two entitled ‘The proof for branding online: How are we measuring it? What are we measuring?’ He challenges the weight given to the click through rates notched up by search engines. He takes the view that it’s the last thing an advertiser should be using to measure effectiveness. He will also present his strong views about the design of websites that work and the huge impact of video, with, of course, the stats to prove it.
If you want to be part of the rapid evolution that is shaping the future of digital advertising, you need to be at Interact Congress 2010. There still time to catch the early bird rate discount before it runs out on May 1st. Register at http://www.interactcongress.eu/registration_2.php