There was some interesting numbers served up by Comscore on display advertising this week. The big figure was the amount of ads served to US internet users in Q1. Nearly 1.1 trillion ads were served in the first quarter of the year - a 15.5% rise on last year's figure. The US display market was worth $2.7 billion with an average CPM rate of $2.48. But buried in those numbers you can expect that inventory to be generating a very low yield. Other stats worth noting, included the spectacular growth in volume of ads served by Facebook. It is now serving more ads than Yahoo, but as the WSJ pointed generates considerably less revenue from its availabal inventory. Last year Yahoo made $6.5 from display advertising, while Facebook made just $500 million. I still think it's going to be very difficult for Facebook to generate considerable income from ads placed against its UGC. Facebook is still not a brand safe environment for many many advertisers. [Comscore]
1.1 Trillion Display Ads Served To US Internet Users; Number Up 15.5% On Last Year
Recent Posts
- MadTech Sketch: The Mechanics of Curation
Curation; everyone in ad tech is talking about it, but what does it actually mean…
2 days ago - Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’
Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event…
2 days ago - The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APAC
This week on The Stack: OpenAI and Google Face Off in the AI Race; Big…
2 days ago - Google Unveils New Search; Netflix to Broadcast Christmas NFL Games; TikTok Creators Sue Ban Bill
On today’s news digest: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators…
3 days ago - How Tech Can Redefine the Big Match Experience for Sports Fans
As sport fanbases become more and more global, how can advertising help cater to the…
3 days ago - Amplified Intelligence Launches New Self-Serve Measurement Tool
Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024)…
3 days ago