• Ciaran O'Kane 12 years ago

TraderTalk: Christian Mueller Founder & Managing Director, metrigo GmbH, Speaks About The Buy-Side Opportunity In The German Market

The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Christian Mueller Founder & Managing Director, metrigo GmbH.

Here Mueller discusses the metrigo DSP solution, and the opportunity on the buy-side in the German market.

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Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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